MJ

I am a marketing and client success specialist with a passion for managing accounts and optimizing campaigns.

About

I am a marketing and client success specialist with a passion for managing accounts and optimizing campaigns. With a keen analytical mind, I thrive on delivering actionable insights to boost engagement and drive ROI for my clients. My experience spans multiple roles across global organizations, giving me a comprehensive perspective on digital marketing strategies and performance optimization. I love collaborating with teams to harness data-driven decision-making for sustainable growth.

  • 5 years' experience
  • Joined May 2026

Languages

  • ArabicFluent
  • EnglishAdvanced
  • PortugueseBeginner

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services

Work experience· 4 roles

Developer Support Specialist — Google Play Policy & Compliance · TeleperformanceJul 2025 – Present · 1 yr 5 mos

Supported 2,500+ developers with app rejection, compliance, and publishing issues. Conducted over 800 app investigations to identify root causes and provide resolution. Maintained a 95% case resolution quality score through accurate troubleshooting.

Digital Marketing Optimization Specialist (MENA Region) · CognizantAug 2023 – Dec 2024 · 1 yr 5 mos

Implemented optimization solutions for high value advertising customers boosting ROI by 7% on average. Improved account performance by 15% through detailed analysis and strategic adjustments. Delivered actionable insights to enhance quality scores by 20% and conversion rates by up to 10%. Created Keyword packs, bids and budget suggestions improving CTR by 10%.

Account Manager — Digital Partnerships & Creator Strategy · CognizantAug 2022 – Aug 2023 · 1 yr 1 mo

Managed 150+ partner accounts, driving account performance through tailored strategies and digital sales. Reviewed and shortlisted over 300 creators/channels based on qualitative and quantitative criteria. Analyzed trends using internal tracking tools, delivering actionable insights. Conducted daily cold/outbound calls, reactivating a minimum of 30% dormant partnerships.

Operations Coordinator — E-Learning Solutions & Customer Success · IQUADJan 2021 – Aug 2022 · 1 yr 8 mos

Education

Master’s degree in data-Driven Marketing · Nova Information Management School2021 – 2024
Bachelor’s degree in information technology management · Leb American University2013 – 2017

Certifications and awards· 10

Fundamentals of Successful Leadership - Leading with Impact2030 – 2026
Teamwork Masterclass - Guide To Team Building & Teamwork2030 – 2026
Leadership & Team Management—Developing People Skills2030 – 2026
The Complete Google Sheets Course Beginner to Advanced2030 – 2026

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