Maureen Keown

Led enterprise-wide and local integrated marketing communications campaigns to support brand awareness, patient acquisition, and business development across diverse markets, increasing census growth by 28%. Created and implemented targeted sales enablement materials including pitch decks, brochures, email campaigns, and service line messaging aligned with business development objectives. Directed public relations programs with national and regional agencies; secured over 250 earned media placements annually. Collaborated across departments to lead content strategy (web copy, collateral, social content, internal communications). Managed B2B marketing initiatives for referral partners and employer groups; developed branded content and communications to support outreach and engagement. Led Eagles sponsorship as lead Project Manager, overseeing all marketing, promotional, events and PR strategy and tactics. Supported go-to-market strategies for new service lines; planned and executed high-

Built and led Recruitment Marketing function to enhance employer brand visibility and increase qualified candidate applications by 30%. Managed job board partnerships (Indeed, LinkedIn, ZipRecruiter) and digital campaigns to reach talent in targeted geographies, including the addition of 4 new facilities in 12 months. Produced content for internal and external communications, including employee stories, referral programs, hiring events, social campaigns, supporting a 75-person Business Development team. Designed and implemented more than 150 hiring events nationwide, contributing to over 700 hires in 12 months. Worked closely with senior leadership, HR, and Talent Acquisition teams to support staffing needs across the corporate office and facilities.

Directed all aspects of marketing communications strategy, including brand positioning, PR, digital, TV, and OOH campaigns to promote financial education and counseling services. Led comprehensive rebranding initiative, including logo, brand voice, and messaging guidelines for consistent brand identity. Built strategic partnerships with corporate and community partners to support new program launches and audience expansion. Oversaw planning and execution of fundraising events and donor campaigns, increasing contributions and stakeholder engagement. Managed a team of 3 and directed vendor relationships, negotiating contracts to deliver quality results on time and within budget.