Mindy Kilgore

Led UX digital strategy and design at a marketing agency specializing in higher education and travel brands such as PBS Foundation, UC Colleges, and state travel bureau; presented insights to stakeholders, working across 2-3 client projects monthly. Planned digital strategy and optimized funnels for campaign landing pages, donations, enrollment, events, trip planning, and B2C retail/ecommerce initiatives, contributing to a 20% increase in user engagement. Performed UX audits with WCAG and platform guidelines improving usability scores by 25%. Spearheaded inclusive design systems across web and mobile app interfaces, contributed to storytelling via prototypes, motion graphics, UI microinteractions, and high-fidelity visuals enhancing feedback loops and emotional brand impact.

Led UX digital strategy and design for higher education and travel brands (PBS Foundation, UC Colleges, state travel bureaus); improved first-review deliverables speed; planned IA and optimized funnels for CRM/donations/enrollment/trip planning/ecommerce; performed WCAG-aligned audits; led responsive design across web and mobile; reduced development time by half.

Directed end-to-end concept development and UX for nonprofit visual/performing arts programming; drove donor engagement by 45% in one year; initiated a partnership for funding and grants; led cross-functional teams to standardize visual direction and marketing.