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I'm Mindy Kilgore, a UX and Web Designer based in Santa Rosa, California, offering freelance/contract services since 2016. I craft end-to-end, user-centric experiences for 50+ small businesses across ecommerce, fintech, marketing, entertainment, events, education, travel, and SaaS apps, helping teams align business goals with real user needs and typically boosting conversions by around 20% on average. I extend my work into UX strategy, design systems, and accessibility improvements, collaborating with clients from education to travel and entertainment. I'm passionate about inclusive design, cross-functional collaboration, and turning complex challenges into intuitive interfaces that drive engagement and growth.…I'm Mindy Kilgore, a UX and Web Designer based in Santa Rosa, California, offering freelance/contract services since 2016. I craft end-to-end, user-centric experiences for 50+ small businesses across ecommerce, fintech, marketing, entertainment, events, education, travel, and SaaS apps, helping teams align business goals with real user needs and typically boosting conversions by around 20% on average. I extend my work into UX strategy, design systems, and accessibility improvements, collaborating with clients from education to travel and entertainment. I'm passionate about inclusive design, cross-functional collaboration, and turning complex challenges into intuitive interfaces that drive engagement and growth.

Mindy Kilgore

UX Designer, UI Designer, Digital Marketer, +7

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I'm Mindy Kilgore, a UX and Web Designer based in Santa Rosa, California, offering freelance/contract services since 2016. I craft end-to-end, user-centric experiences for 50+ small businesses across ecommerce, fintech, marketing, entertainment, events, education, travel, and SaaS apps, helping teams align business goals with real user needs and typically boosting conversions by around 20% on average. I extend my work into UX strategy, design systems, and accessibility improvements, collaborating with clients from education to travel and entertainment. I'm passionate about inclusive design, cross-functional collaboration, and turning complex challenges into intuitive interfaces that drive engagement and growth.…I'm Mindy Kilgore, a UX and Web Designer based in Santa Rosa, California, offering freelance/contract services since 2016. I craft end-to-end, user-centric experiences for 50+ small businesses across ecommerce, fintech, marketing, entertainment, events, education, travel, and SaaS apps, helping teams align business goals with real user needs and typically boosting conversions by around 20% on average. I extend my work into UX strategy, design systems, and accessibility improvements, collaborating with clients from education to travel and entertainment. I'm passionate about inclusive design, cross-functional collaboration, and turning complex challenges into intuitive interfaces that drive engagement and growth.

Available to hire

I’m Mindy Kilgore, a UX and Web Designer based in Santa Rosa, California, offering freelance/contract services since 2016. I craft end-to-end, user-centric experiences for 50+ small businesses across ecommerce, fintech, marketing, entertainment, events, education, travel, and SaaS apps, helping teams align business goals with real user needs and typically boosting conversions by around 20% on average.

I extend my work into UX strategy, design systems, and accessibility improvements, collaborating with clients from education to travel and entertainment. I’m passionate about inclusive design, cross-functional collaboration, and turning complex challenges into intuitive interfaces that drive engagement and growth.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

UX Designer / Digital Strategist at Mindy Kilgore Design (Freelance / Contract)

June 1, 2016 - Present

Craft user-centric product experiences, visual digital assets, and advise on digital marketing & strategy for 50+ small business clients in entertainment, education, travel, and retail that aligns with business goals and user needs. Produce scalable visual assets and branded content including UI assets, logos, book designs, online course material, album covers, event posters, web designs, design systems, illustration, storyboarding, animation/motion graphics, and social media & print marketing that increases user engagement significantly. Expanded services to include UX and digital strategy consultancy with budgets of 2-7K, planning discovery interviews, UX audits, WCAG accessibility recommendations, optimizing sales funnels, defining and documenting project requirements, and end-to-end redesigns using rapid wireframing and interactive prototypes, achieving an 18% average increase in conversion rates.

UX Architect / Strategist at BVK

March 31, 2025 - July 22, 2025

Led UX digital strategy and design at a marketing agency specializing in higher education and travel brands such as PBS Foundation, UC Colleges, and state travel bureau; presented insights to stakeholders, working across 2-3 client projects monthly. Planned digital strategy and optimized funnels for campaign landing pages, donations, enrollment, events, trip planning, and B2C retail/ecommerce initiatives, contributing to a 20% increase in user engagement. Performed UX audits with WCAG and platform guidelines improving usability scores by 25%. Spearheaded inclusive design systems across web and mobile app interfaces, contributed to storytelling via prototypes, motion graphics, UI microinteractions, and high-fidelity visuals enhancing feedback loops and emotional brand impact.

Board Director / UX Designer & Digital Strategist at Inland Arts Council

April 19, 2021 - September 22, 2022

Directed concepts and execution for public-facing events supporting visual and performing arts in Springfield, MO, leading cross-functional collaborations expanding partnerships and community access. Created unified visual direction, marketing, and brand strategies boosting event profits and donor engagement by over 30% in one year, initiating regional arts council partnerships with funding and grants. Mentored independent artists on digital marketing and brand strategy, resulting in 40%+ increase in online engagement across social media.

UX / Web Designer at Mindy Kilgore Design

June 1, 2016 - October 29, 2025

Freelance/contract UX and Web design delivering end-to-end user-centric experiences for 50+ small business clients across B2B & B2C ecommerce, fintech, marketing, entertainment, events, education, travel, and SaaS. Led art direction, digital strategy, and UI/UX; achieved average 20% conversion lift.

UX Architect / Strategist at BVK

March 1, 2025 - March 1, 2025

Led UX digital strategy and design for higher education and travel brands (PBS Foundation, UC Colleges, state travel bureaus); improved first-review deliverables speed; planned IA and optimized funnels for CRM/donations/enrollment/trip planning/ecommerce; performed WCAG-aligned audits; led responsive design across web and mobile; reduced development time by half.

Board Director / UX / Web Designer & Digital Strategist at Inland Arts Council

September 1, 2022 - September 1, 2022

Directed end-to-end concept development and UX for nonprofit visual/performing arts programming; drove donor engagement by 45% in one year; initiated a partnership for funding and grants; led cross-functional teams to standardize visual direction and marketing.

UX / Web Designer at Millennial Assistants

January 1, 2021 - January 1, 2021

Created mobile-first, responsive websites and interface components; achieved 15% increase in conversions and 25% increase in task completion rates; collaborated on web and email newsletters; increased user engagement by ~40%.