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I am a digital marketing and e-commerce leader with 15+ years of experience driving growth for luxury and gifting retailers. I partner with cross-functional teams to build data-driven, AI-powered customer journeys and deliver measurable results across email, site, and social campaigns while protecting brand integrity. I specialize in lifecycle marketing, personalization, retention, and performance marketing, consistently improving open rates, CTR, and revenue while delivering customer-centric experiences.…I am a digital marketing and e-commerce leader with 15+ years of experience driving growth for luxury and gifting retailers. I partner with cross-functional teams to build data-driven, AI-powered customer journeys and deliver measurable results across email, site, and social campaigns while protecting brand integrity. I specialize in lifecycle marketing, personalization, retention, and performance marketing, consistently improving open rates, CTR, and revenue while delivering customer-centric experiences.

Melissa Montee Lemoine

PRO

Marketing Strategist, Digital Marketer, Content Strategist, +7

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I am a digital marketing and e-commerce leader with 15+ years of experience driving growth for luxury and gifting retailers. I partner with cross-functional teams to build data-driven, AI-powered customer journeys and deliver measurable results across email, site, and social campaigns while protecting brand integrity. I specialize in lifecycle marketing, personalization, retention, and performance marketing, consistently improving open rates, CTR, and revenue while delivering customer-centric experiences.…I am a digital marketing and e-commerce leader with 15+ years of experience driving growth for luxury and gifting retailers. I partner with cross-functional teams to build data-driven, AI-powered customer journeys and deliver measurable results across email, site, and social campaigns while protecting brand integrity. I specialize in lifecycle marketing, personalization, retention, and performance marketing, consistently improving open rates, CTR, and revenue while delivering customer-centric experiences.

Available to hire

United States

I am a digital marketing and e-commerce leader with 15+ years of experience driving growth for luxury and gifting retailers. I partner with cross-functional teams to build data-driven, AI-powered customer journeys and deliver measurable results across email, site, and social campaigns while protecting brand integrity.

I specialize in lifecycle marketing, personalization, retention, and performance marketing, consistently improving open rates, CTR, and revenue while delivering customer-centric experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Director or Lifecycle Marketing & AI at EOS Fitness

April 1, 2025 - December 31, 2025

Led strategy for all cardholder campaigns on a +$500M portfolio, driving acquisition, retention, and reactivation; introduced new cardholder offers resulting in highest YTD sales from a one-day event with 41% penetration; optimized digital experiences and managed relationships with bank partners.

Senior Manager, Digital Marketing at ANN INC (Ann Taylor | LOFT | Lou & Grey)

October 1, 2021 - July 31, 2023

Developed annual and seasonal retention programs; created extensive trigger email strategy—optimizing program based on user behavior; leveraging personalization to drive increased CTR, CVR and demand; led planning and execution of major brand programs across email, site, performance marketing and Direct Mail; designed social media strategy to broaden brand reach; forecasted email and SMS channels; led growth strategy of SMS program; managed Direct Mail relaunch and profitability; led day-to-day processes and cross-functional collaboration to ensure timely launches; mentored 3 associates and partnered with outside vendors to deliver personalized customer journeys across channels.

Senior Retention Marketing Manager at PlanetArt.com

August 1, 2019 - October 31, 2021

Developed email channel marketing strategy and forecast for multiple brands; identified repurchase rate strategies and optimized CRM; managed lifecycle programs driving 42% of channel revenue; implemented SMS program; created reporting tools, A/B testing calendar, and cross-functional collaboration with merchandising for launches; led implementation of a new email platform; drove +63% in orders and +68% in revenue YoY; maintained high ISP deliverability.

Retention Marketing Manager at FTD Companies (acquired by PlanetArt in 2019)

October 1, 2016 - July 31, 2019

Developed CRM channel strategy and forecast; executed A/B testing calendar; partnered with buying for product launches; managed email platform implementation; developed cross-sell strategies across brands; built reporting and presented channel performance to leadership; maintained deliverability and implemented repurchase rate strategies; relaunched customer loyalty program with enhanced touchpoints.

Ecommerce Manager at Skagen (Fossil Group)

June 1, 2014 - October 31, 2016

Increased global site revenue by +18% YoY; collaborated with product development for seasonal buys; developed product category plans for US/UK/DE; led feature product selections, SEO alignment, and site traffic driving through emails and site navigation; partnered with Nordstrom for seasonal selling; led cross-channel content and social campaigns; produced and copywrote marketing promotions.

Merchandising Manager of Editorial & Content Strategy at Saks Direct

January 1, 2013 - May 31, 2014

Created and managed site content strategies including editorials, events content, and custom assortments; drove editorial content demand +336% YoY and +27.5% conversion; measured content effectiveness and AB tested strategies; oversaw creative briefs for site assets.

Associate Planner, Men’s Shoes at Macy's.com

September 1, 2012 - December 31, 2012

Managed business within the division; exceeded Q3 plan by +$200K; developed seasonal and monthly assortment and inventory plans; conducted department business reviews; made recommendations to buyers to meet sales goals.

Ecommerce Manager, Women’s Dresses at Suzi Chin for Maggy Boutique

April 1, 2012 - September 30, 2012

Online sales optimization through seasonal buys, online merchandising and promotional roadmaps; optimized site traffic and conversion via email campaigns and homepage updates; weekly style selling analysis; organized brand trade shows.

Associate Merchandiser, Men’s, Home & Gourmet, Gift Shop at Saks Direct

August 1, 2011 - April 30, 2012

Increased Home & Gourmet sales by expanding categories; grew traffic for HG sections; analyzed weekly metrics and site sales; managed vendor approvals and collaborated with QA/IT to test new tools.

Assistant Merchandiser, Shoes & Handbags, Premier Women’s Apparel at Saks Direct

April 1, 2010 - July 31, 2011

Maintained customer-driven online merchandise; prepared and validated web merchandise prior to live publication.

Account Executive at Deltacom

February 1, 2008 - April 30, 2010

Managed and maintained existing customer accounts; generated sales from new accounts and uplifts; consistently met quotas.

Sales Associate at Saks Fifth Avenue

July 30, 2007 - February 27, 2008

Facilitated sales of women’s apparel and accessories; communicated merchandise orders to vendors; supported in-store displays with visual merchandising.

Payments Marketing at Home Shopping Network

April 30, 2024 - March 27, 2025