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I am an internationally educated and globally minded International Management graduate with hands-on experience in sales optimization, digital outreach, and project coordination across Germany, Zambia, and China. I am skilled in CRM tools (Salesforce), marketing platforms, and stakeholder engagement, with a proven track record of supporting revenue growth, building customer relationships, and increasing brand visibility in diverse markets. I bring intercultural sensitivity and a flexible, results-driven mindset suited for dynamic marketing and business development environments.…I am an internationally educated and globally minded International Management graduate with hands-on experience in sales optimization, digital outreach, and project coordination across Germany, Zambia, and China. I am skilled in CRM tools (Salesforce), marketing platforms, and stakeholder engagement, with a proven track record of supporting revenue growth, building customer relationships, and increasing brand visibility in diverse markets. I bring intercultural sensitivity and a flexible, results-driven mindset suited for dynamic marketing and business development environments.

Mulenga Lwanga

Marketing Strategist, Brand Strategist, Content Creator, +6

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I am an internationally educated and globally minded International Management graduate with hands-on experience in sales optimization, digital outreach, and project coordination across Germany, Zambia, and China. I am skilled in CRM tools (Salesforce), marketing platforms, and stakeholder engagement, with a proven track record of supporting revenue growth, building customer relationships, and increasing brand visibility in diverse markets. I bring intercultural sensitivity and a flexible, results-driven mindset suited for dynamic marketing and business development environments.…I am an internationally educated and globally minded International Management graduate with hands-on experience in sales optimization, digital outreach, and project coordination across Germany, Zambia, and China. I am skilled in CRM tools (Salesforce), marketing platforms, and stakeholder engagement, with a proven track record of supporting revenue growth, building customer relationships, and increasing brand visibility in diverse markets. I bring intercultural sensitivity and a flexible, results-driven mindset suited for dynamic marketing and business development environments.

Available to hire

I am an internationally educated and globally minded International Management graduate with hands-on experience in sales optimization, digital outreach, and project coordination across Germany, Zambia, and China.

I am skilled in CRM tools (Salesforce), marketing platforms, and stakeholder engagement, with a proven track record of supporting revenue growth, building customer relationships, and increasing brand visibility in diverse markets. I bring intercultural sensitivity and a flexible, results-driven mindset suited for dynamic marketing and business development environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Sales Optimisation at IU International University of Applied Sciences

February 1, 2025 - September 15, 2025

Maintained and cleaned CRM data (Salesforce) across 5 departments, improving contact accuracy by 98%. Scheduled and confirmed over 500+ consultation calls across EU, Africa, and Asia, helping qualify prospective students from 50+ countries. Analyzed KPIs across monthly campaigns reaching 20,000+ leads, contributing to a 15% increase in enrollment conversions. Provided weekly reporting on lead performance and user journey pain points, leading to a 10% reduction in drop-off rate.

Sales Optimisation at IU International University of Applied Sciences

February 1, 2025 - September 15, 2025

Maintained and cleaned CRM data (Salesforce) across five departments to improve contact accuracy by 98%. Scheduled and confirmed 500+ consultation calls across EU, Africa, and Asia, qualifying prospective students from 50+ countries. Analyzed KPIs across campaigns reaching 20,000+ leads, contributing to a 15% increase in enrollment conversions. Produced weekly reports on lead performance and user journey pain points, leading to a 10% reduction in drop-off rate.

Sales Optimisation at IU International University

March 1, 2023 - February 28, 2025

Recruitment Assistant at DBK Management Consulting

December 1, 2022 - September 15, 2025

Sourced over 300 qualified candidates via Facebook and local job platforms, filling 10+ vacancies in under 8 weeks. Drafted and published 15+ job descriptions and managed postings across 6 job boards, increasing application volume by 40%. Coordinated 50+ interviews and managed a candidate database that improved tracking efficiency by 25%. Helped increase LinkedIn HR post engagement by 60%, supporting brand visibility.

Recruitment Assistant at DBK Management Consulting

December 1, 2022 - September 15, 2025

Sourced over 300 qualified candidates via Facebook and local job platforms, filling 10+ vacancies in under 8 weeks. Drafted and published 15+ job descriptions and managed postings across 6 job boards, increasing application volume by 40%. Coordinated 50+ interviews and managed a candidate database, improving tracking efficiency by 25%. Helped increase LinkedIn HR post engagement by 60%, supporting brand visibility.

Marketing & Sales Specialist at DBK Management Consulting

September 1, 2022 - September 15, 2025

Designed and executed B2B marketing campaigns that generated 250+ inbound leads and contributed to ZMW 400,000+ in new client revenue. Created over 100 content assets (posts, email templates, and landing pages) that boosted digital engagement by 45%. Conducted 10+ market research studies and built competitive benchmarking reports for key industries (HR, FMCG, Financial Services). Delivered 7 pitch decks and co-authored 3 client proposals that led to signed partnerships.

Marketing & Sales Specialist at DBK Management Consulting

September 1, 2022 - September 15, 2025

Designed and executed B2B marketing campaigns that generated 250+ inbound leads and contributed to ZMW 400,000+ in new client revenue. Created over 100 content assets (posts, email templates, and landing pages) boosting digital engagement by 45%. Conducted 10+ market research studies and built benchmarking reports for HR, FMCG, and Financial Services; delivered 7 pitch decks and co-authored 3 client proposals that led to signed partnerships.

Marketing & Sales Specialist at DBK Management Consulting

December 1, 2021 - September 30, 2022

E-Commerce Marketing Intern at DBK Management Consulting

November 1, 2021 - September 15, 2025

Rewrote 150+ product descriptions to optimize SEO, resulting in a 25% increase in organic traffic. Managed Facebook and Google Ads with a monthly budget of ZMW 10,000, delivering a 3.5x ROAS. Supported daily customer queries (avg. 20/day) and maintained a digital inventory of over 500 SKUs. Launched 4 seasonal campaigns with a click-through rate (CTR) of 12%, above industry benchmarks.

E-Commerce Marketing Intern at DBK Management Consulting

November 1, 2021 - September 15, 2025

Rewrote 150+ product descriptions to optimize SEO, resulting in a 25% increase in organic traffic. Managed Facebook and Google Ads with a monthly budget of ZMW 10,000, delivering a 3.5x ROAS. Supported daily customer queries (avg 20/day) and maintained a digital inventory of over 500 SKUs. Launched 4 seasonal campaigns with a CTR of 12%, above industry benchmarks.