Freelance Brand & Digital Designer I'm a visual designer with over 12 years of experience helping brands connect with their audiences through thoughtful design. My work spans art direction, branding, packaging, advertising, and web design, always with a focus on creating meaningful visual experiences. I believe great design happens through collaboration. Working closely with clients and teams, I transform brand narratives into compelling visuals that resonate across both physical and digital platforms. Each project is an opportunity to solve creative challenges while building authentic connections between brands and the people they serve. Please visit my portfolio and detailed profile at: _Website not available. Sign in: https://www.twine.net/signup_ Let's explore how we can bring your brand's story to life together.…

MoazzamDesign

Freelance Brand & Digital Designer I'm a visual designer with over 12 years of experience helping brands connect with their audiences through thoughtful design. My work spans art direction, branding, packaging, advertising, and web design, always with a focus on creating meaningful visual experiences. I believe great design happens through collaboration. Working closely with clients and teams, I transform brand narratives into compelling visuals that resonate across both physical and digital platforms. Each project is an opportunity to solve creative challenges while building authentic connections between brands and the people they serve. Please visit my portfolio and detailed profile at: _Website not available. Sign in: https://www.twine.net/signup_ Let's explore how we can bring your brand's story to life together.…

Available to hire

Freelance Brand & Digital Designer

I’m a visual designer with over 12 years of experience helping brands connect with their audiences through thoughtful design. My work spans art direction, branding, packaging, advertising, and web design, always with a focus on creating meaningful visual experiences.

I believe great design happens through collaboration. Working closely with clients and teams, I transform brand narratives into compelling visuals that resonate across both physical and digital platforms. Each project is an opportunity to solve creative challenges while building authentic connections between brands and the people they serve.

Please visit my portfolio and detailed profile at: Website not available. Sign in: https://www.twine.net/signup

Let’s explore how we can bring your brand’s story to life together.

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Language

English
Fluent
Urdu
Fluent
German
Beginner

Work Experience

Brand Designer | Social Media Manager at Freelancer
November 1, 2021 - June 6, 2024
Developed and executed social media strategies and digital marketing campaigns for over 50 B2B and B2C companies, achieving a 99% client satisfaction rate. Designed responsive email marketing campaigns and landing pages for a UAE-based tourism company, improving conversion rates by 20%. Created a comprehensive digital brand experience for a Dubai-based creative agency and developed extensive brand identities for various clients, including website wireframes, visual identity, and promotional displays. Used advanced digital design tools such as Adobe Creative Suite, Figma, and AI tools to deliver client-focused, conversion-oriented design solutions.
Design Lead (Corporate) at Iqra University Karachi, Pakistan
September 1, 2020 - August 31, 2021
Led a design team of 8 creatives across 4 campuses, ensuring cohesive brand messaging and flawless design output. Developed social media strategies that improved audience engagement by 25% and enhanced campaign effectiveness by 35%. Collaborated with multiple departments to align design strategies with sustainability and institutional goals. Successfully launched a new campus and business incubation center, increasing brand awareness and student engagement by 15%.
Creative Group Head at Interflow Communications Karachi, Pakistan
July 1, 2016 - November 30, 2019
Led social media campaigns and landing page design for the launch of PSO's DigiCash digital platform, contributing to 100,000 sign-ups within six months. Managed multiple clients including UNICEF, GSK, and RedBull, ensuring brand alignment and on-time delivery. Mentored a team of 5 designers, improving efficiency by 30% while maintaining creative excellence and brand consistency.
Associate Creative Manager at Spectrum VML Y&R Islamabad, Pakistan
April 1, 2015 - June 30, 2016
Executed 360° marketing campaigns including the 4G launch for Pakistan’s second largest telecom company, ensuring complete brand consistency.
Senior Visualizer at Bullseye DDB Karachi, Pakistan
June 1, 2011 - March 31, 2015
Specialized in conceptualizing and executing 360° marketing campaigns and product packaging for various clients, including Lipton Tea, DKT International, and local fashion brands.

Education

Master's in Integrated Design at Hochschule Anhalt
October 4, 2021 - July 14, 2023
I hold a master's degree in Integrated Design from Hochschule Anhalt in Germany, which has equipped me with a focus on strategic design, branding, visual communication, project management, human-centered design and user experience.
Bachelor's in Graphic Design at University f Karachi
January 7, 2007 - December 23, 2010
In my bachelor's degree, I specialized in graphic design, advertising, branding and visual communication. while my minor was in photography, printmaking and packaging.
Masters at Hochschule Anhalt Dessau Rosslau, Germany
October 1, 2021 - July 31, 2023
Bachelor at University of Karachi Karachi, Pakistan
January 1, 2007 - December 31, 2010

Qualifications

LinkedIn Certification
March 13, 2025 - March 13, 2025
Generative AI Skills for Creative Content Opportunities Issues and Ethics

Industry Experience

Consumer Goods, Education, Financial Services, Healthcare, Non-Profit Organization, Real Estate & Construction, Telecommunications, Retail, Media & Entertainment, Professional Services, Travel & Hospitality