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Digital marketing specialist who works across both the technical and creative sides of marketing. My core expertise lies in email automation, paid media, and campaign planning, building connected systems that guide audiences through the funnel and deliver measurable results.\n\nBeyond performance marketing, I bring a strategic approach to developing organic growth through short-form video and content that builds lasting visibility. I am comfortable working across boundaries, coordinating with creative teams, interpreting performance data, and adapting strategy to what the campaign needs.…Digital marketing specialist who works across both the technical and creative sides of marketing. My core expertise lies in email automation, paid media, and campaign planning, building connected systems that guide audiences through the funnel and deliver measurable results.\n\nBeyond performance marketing, I bring a strategic approach to developing organic growth through short-form video and content that builds lasting visibility. I am comfortable working across boundaries, coordinating with creative teams, interpreting performance data, and adapting strategy to what the campaign needs.

Mohammed Shad

Digital Marketer, PPC Manager, Social Media Manager, +2

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Digital marketing specialist who works across both the technical and creative sides of marketing. My core expertise lies in email automation, paid media, and campaign planning, building connected systems that guide audiences through the funnel and deliver measurable results.\n\nBeyond performance marketing, I bring a strategic approach to developing organic growth through short-form video and content that builds lasting visibility. I am comfortable working across boundaries, coordinating with creative teams, interpreting performance data, and adapting strategy to what the campaign needs.…Digital marketing specialist who works across both the technical and creative sides of marketing. My core expertise lies in email automation, paid media, and campaign planning, building connected systems that guide audiences through the funnel and deliver measurable results.\n\nBeyond performance marketing, I bring a strategic approach to developing organic growth through short-form video and content that builds lasting visibility. I am comfortable working across boundaries, coordinating with creative teams, interpreting performance data, and adapting strategy to what the campaign needs.

Available to hire

Digital marketing specialist who works across both the technical and creative sides of marketing. My core expertise lies in email automation, paid media, and campaign planning, building connected systems that guide audiences through the funnel and deliver measurable results.\n\nBeyond performance marketing, I bring a strategic approach to developing organic growth through short-form video and content that builds lasting visibility. I am comfortable working across boundaries, coordinating with creative teams, interpreting performance data, and adapting strategy to what the campaign needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Digital Marketing Specialist at Luminous Face Yoga

April 1, 2025 - Present

Supported end-to-end campaign planning and execution across paid social and email, coordinating messaging, timelines, and deliverables across multiple channels simultaneously. Ran structured A/B experiments across subject lines, email copy, and formats (text-based vs. design-based), achieving an 18% increase in open rates and improving CTR across key flows. Built and maintained campaign performance dashboards tracking open rates, CTR, and conversions, preparing reports for internal review and using insights to course-correct campaigns in real time. Coordinated full-funnel customer journeys across paid ads, landing pages, and automation flows, ensuring consistency in messaging and structure from first touchpoint to conversion.

Digital Marketing Specialist at The Captain AI

January 1, 2024 - July 1, 2025

Managed and optimized paid campaigns across Meta and Google, handling targeting, budgeting, and performance optimization to achieve campaign goals. Grew organic traffic by 15% through targeted SEO strategies using Ahrefs, keyword research, content refreshes, and alignment with broader campaign objectives. Managed and optimized Webflow and WordPress websites, improving mobile responsiveness and user journeys. Used HubSpot for CRM management and lead tracking, supporting the sales pipeline with timely follow-ups and reporting.