Senior Digital Marketing Specialist at Alnafitha IT

Social Media Ecosystem Ownership & Strategy ⤇ Implemented scalable workflows for approvals, scheduling, asset management, and reporting. ⤇ Managed social publishing, scheduling, and performance reporting using Zoho Social and Sprout-like social management platforms. Growth Campaign Planning & Execution ⤇ Led end-to-end planning and execution of multi-channel social and growth campaigns, supporting brand awareness, engagement, and demand generation objectives. ⤇ Led creative direction for short-form video content in collaboration with creators, agencies, and production partners across social platforms. Paid Social & Full-Funnel Activation ⤇ Planned, executed, and optimized paid social campaigns across LinkedIn and Meta, supporting full-funnel goals from awareness through conversion. Content Strategy & Funnel Optimization ⤇ Directed content strategy and publishing calendars across social, blogs, email workflows, landing pages, and gated assets to ensure consistent storytelling and funnel alignment. Cross-Functional & Agency Collaboration ⤇ Partnered cross-functionally with marketing, communications, design, and external agencies to deliver cohesive campaigns across multiple touchpoints. Operational Workflow & Process Scaling ⤇ Implemented scalable workflows for content approvals, scheduling, asset management, and reporting to improve speed, consistency, and operational efficiency. ⤇ Managed social publishing, scheduling, and performance reporting using Zoho Social and comparable enterprise social management platforms. Performance Analysis & Creative Optimization ⤇ Analyzed paid and organic performance to inform creative optimization, testing roadmaps, and campaign prioritization across channels. Team Leadership & Stakeholder Management ⤇ Provided formal leadership to a multidisciplinary team of marketers, designers, and communications professionals, ensuring brand consistency and operational excellence.

Senior Communications & Social Media Manager at Small and Medium-sized Enterprises (SMEs)

Strategic Leadership: ⤇ Develop and execute comprehensive digital marketing strategies that align with organizational goals and drive business growth. Multi-Channel Campaign Management: ⤇ Oversee and optimize multi-channel marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing. Market Intelligence: ⤇ Conduct in-depth market research and competitive analysis to identify emerging trends and opportunities. Technology Implementation: ⤇ Implement and manage marketing automation tools and platforms to streamline processes and enhance efficiency. Performance Measurement: ⤇ Track and analyze key performance indicators (KPIs) to measure campaign success, identify areas for improvement, and inform future strategies. Cross-Functional Collaboration: Foster collaboration with teams across the organization to ensure integrated and impactful marketing efforts. Digital Marketing Expertise: ⤇ Stay up to date with the latest digital marketing trends, technologies, and best practices. Reporting and Communication: ⤇ Provide clear and concise reports on campaign progress and performance to stakeholders, offering actionable insights and recommendations.