Mustafa Aboudabous
Entrepreneur and marketing professional with 7+ years of experience in business development, brand strategy, and digital marketing.
About
Entrepreneur and marketing professional with 7+ years of experience in business development, brand strategy, and digital marketing. I’ve founded and led growth across multiple ventures, including an EdTech platform that expanded across 9 Libyan cities.
Currently, I lead Lead Agency, a full-service marketing firm delivering social media management, campaign strategy, events, and outdoor/DOOH advertising for hotels, malls, retail, and luxury brands—while also coordinating international events, including the Libya British Investment Forum in London (2025). I’m open to hybrid, remote, or part-time opportunities with flexible arrangements.
- 7 years' experience
- Joined July 2026
Skills· 3
Languages
- ArabicFluent
- EnglishAdvanced
- GermanBeginner
Industry experience
- Education
- Media & Entertainment
- Professional Services
- Retail
- Non-Profit Organization
- Travel & Hospitality
Work experience
Managed full media operations for the Fund, including publishing, content strategy, and idea generation. Led the media team at major national events and coordinated coverage for key activities. Directed media coverage for “2026 ملاعلا سأاك تايف2صت – يdفيتاوسإاو ايبيل تXارابم” (September 2025). Directed media for the “مويلا تامفعف ،سمأ لا تاف3اته” concert (October 2025) featuring international artists. Managed media for “تQف3رعملاو بطلا روسبح رمتأوم” (September 2025), an international cardiology conference in partnership with the American Adventist foundation, Benghazi Cardiac Center, and Benghazi Medical Center (1200).
Founded and lead a full-service marketing agency in Benghazi providing social media management, campaign strategy, event coverage, and outdoor/DOOH advertising. Owns operations, client acquisition, proposal development, direct creative direction, client relations, and strategic marketing planning using SOSTAC across multiple accounts. Built a diverse client portfolio including hotels, shopping malls, retail, F&B, and luxury brands, delivering measurable growth results. Coordinated the Libya British Investment Forum in London (September 2025), managing international event logistics and marketing coordination on a global stage.
Co-founded the company behind Panda, an EdTech school information system (SIS) platform. Led marketing and business development efforts that expanded platform adoption to 9 cities across Libya. Managed brand growth initiatives, advertising materials, media production guidance, and social media strategy to increase exposure and drive adoption.
Education
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