Available to hire
Senior creative design professional with nearly 20 years of FMCG experience and a Bachelor of Design. I lead concept-to-launch creative for packaging, advertising campaigns, and social media, with strong finished-artwork, pre-press, and print-production expertise.
I’m skilled in brand development, POS, and line extensions, and I collaborate closely with marketing teams and external partners to deliver consumer-focused solutions. I also work with AI image generation and have deep practical knowledge of blow-moulded packaging materials including PET, rPET, HDPE, and rHDPE.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior packaging designer at Natures Organics
September 10, 2026 - PresentConstruction & Maintenance of Brand Architecture & Guidelines, Design and Development of brands and brand equity, Packaging Design, Advertising, Point of Sale, Business Collateral, Liaising with Printers & Customer Relations, Management of Packaging Design, Print-Ready Finished Art, Press Approvals.
Liaising with external sources to create & select coloured recycled and recyclable polymers in which bottle packaging is blow moulded. As a result, I have a keen understanding of PET, RPET & HDPE polymers and their use and limitations within the FMCG sector.
Creative Manager at Chocolate Destinations Australia
June 13, 2026 - PresentSenior Creative Designer & Finished Artist at Natures Organics Pty Ltd
January 1, 2017 - PresentLead the delivery of creative solutions across packaging, advertising, and social media from concept to launch. Drive brand consistency through high-quality design and attention to detail. Manage multiple projects in a fast-paced environment while collaborating with cross-functional teams and external partners.
Creative Manager at Great Ocean Road & Yarra Valley Chocolaterie
January 1, 2016 - January 1, 2017Responsible for new product development, brand identity creation, packaging design, finished artwork, line extensions and photography. Experienced in client liaison, presenting creative concepts, and delivering impactful point-of-sale solutions that strengthen brand presence and drive commercial outcomes.
Senior Creative Designer & Finished Artist at Natures Organics Pty Ltd
January 1, 2012 - January 1, 2016Led packaging design and finished artwork across multiple SKUs, ensuring brand consistency and regulatory compliance. Collaborated with marketing, product development, and operations on line extensions and sustainability initiatives.
Senior Packaging Designer at Brandism
March 10, 2011 - June 10, 2012New Product Design, Corporate Identity, Packaging Design and Line Extensions, Liase with clients, Client Presentations, Finished Art, Conceptual Design.
Senior Packaging Designer at Brandism
March 10, 2011 - June 10, 2012Senior Packaging Designer at Natures Organics Pty Ltd
January 1, 2011 - January 1, 2012Senior Designer at Brandism
January 1, 2010 - January 1, 2011Senior Designer at Optimo Design
January 1, 2010 - January 1, 2011Contributed to design direction for packaging and branding projects, collaborating with clients and production partners to ensure accurate color, typography, and file preparation.
Midweight Designer at Optimo Design
January 1, 2009 - January 1, 2010Midweight Designer at Pinpoint Design
January 1, 2009 - January 1, 2010Supported design and artwork workflows across packaging and marketing collateral, ensuring quality and consistency.
Junior Designer at Pinpoint Design
January 1, 2006 - January 1, 2008Junior Designer at Cowan Design
January 1, 2006 - January 1, 2008Built foundational design and production skills, preparing files for print and assisting senior team members on branding projects.
Education
Bachelor of Design & Visual Communication at Massey University
January 1, 2002 - December 15, 2006Bachelor of Design majoring in Visual Communications
Qualifications
Bachelor of Design, Major in Visual Communications
January 1, 2002 - January 1, 2006Bachelor of Design (Major in Visual Communications)
January 1, 2002 - January 1, 2006Industry Experience
Manufacturing, Consumer Goods, Retail, Media & Entertainment, Professional Services
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