I'm a design professional with nearly 20 years of FMCG experience and a Bachelor of Design. I specialise in brand development, packaging design, finished artwork, POS materials, and social media content and advertising campaigns. I collaborate closely with marketing teams to deliver strategic, consumer-focused creative solutions from concept through to execution. I have strong pre-press and print production knowledge, supported by extensive industry supplier networks, and I understand blow-moulded packaging materials like PET, rPET, HDPE, and rHDPE from developing plant-based cleaning and personal care products.…

Andrew Terry

I'm a design professional with nearly 20 years of FMCG experience and a Bachelor of Design. I specialise in brand development, packaging design, finished artwork, POS materials, and social media content and advertising campaigns. I collaborate closely with marketing teams to deliver strategic, consumer-focused creative solutions from concept through to execution. I have strong pre-press and print production knowledge, supported by extensive industry supplier networks, and I understand blow-moulded packaging materials like PET, rPET, HDPE, and rHDPE from developing plant-based cleaning and personal care products.…

Available to hire

I’m a design professional with nearly 20 years of FMCG experience and a Bachelor of Design. I specialise in brand development, packaging design, finished artwork, POS materials, and social media content and advertising campaigns.

I collaborate closely with marketing teams to deliver strategic, consumer-focused creative solutions from concept through to execution. I have strong pre-press and print production knowledge, supported by extensive industry supplier networks, and I understand blow-moulded packaging materials like PET, rPET, HDPE, and rHDPE from developing plant-based cleaning and personal care products.

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Language

English
Fluent

Work Experience

Senior packaging designer at Natures Organics
September 10, 2026 - Present
Construction & Maintenance of Brand Architecture & Guidelines, Design and Development of brands and brand equity, Packaging Design, Advertising, Point of Sale, Business Collateral, Liaising with Printers & Customer Relations, Management of Packaging Design, Print-Ready Finished Art, Press Approvals. Liaising with external sources to create & select coloured recycled and recyclable polymers in which bottle packaging is blow moulded. As a result, I have a keen understanding of PET, RPET & HDPE polymers and their use and limitations within the FMCG sector.
Creative Manager at Chocolate Destinations Australia
June 13, 2026 - Present
Senior Packaging Designer at Brandism
March 10, 2011 - June 10, 2012
Senior Packaging Designer at Brandism
March 10, 2011 - June 10, 2012
New Product Design, Corporate Identity, Packaging Design and Line Extensions, Liase with clients, Client Presentations, Finished Art, Conceptual Design.
Senior Creative Designer & Finished Artist at Natures Organics Pty Ltd
January 1, 2017 - Present
Lead the delivery of creative solutions across packaging, advertising, and social media from concept to launch. Drive brand consistency through high-quality design and attention to detail. Manage multiple projects in a fast-paced environment while collaborating with cross-functional teams and external partners.
Creative Manager at Great Ocean Road & Yarra Valley Chocolaterie
January 1, 2016 - January 1, 2017
Responsible for new product development, brand identity creation, packaging design, finished artwork, line extensions and photography. Experienced in client liaison, presenting creative concepts, and delivering impactful point-of-sale solutions that strengthen brand presence and drive commercial outcomes.
Senior Creative Designer & Finished Artist at Natures Organics Pty Ltd
January 1, 2012 - January 1, 2016
Led packaging design and finished artwork across multiple SKUs, ensuring brand consistency and regulatory compliance. Collaborated with marketing, product development, and operations on line extensions and sustainability initiatives.
Senior Designer at Optimo Design
January 1, 2010 - January 1, 2011
Contributed to design direction for packaging and branding projects, collaborating with clients and production partners to ensure accurate color, typography, and file preparation.
Midweight Designer at Pinpoint Design
January 1, 2009 - January 1, 2010
Supported design and artwork workflows across packaging and marketing collateral, ensuring quality and consistency.
Junior Designer at Cowan Design
January 1, 2006 - January 1, 2008
Built foundational design and production skills, preparing files for print and assisting senior team members on branding projects.

Education

Bachelor of Design & Visual Communication at Massey University
January 1, 2002 - December 15, 2006
Bachelor of Design majoring in Visual Communications

Qualifications

Bachelor of Design, Major in Visual Communications
January 1, 2002 - January 1, 2006

Industry Experience

Manufacturing, Consumer Goods, Retail, Media & Entertainment, Professional Services
    Gym Bod
    ​ Gymbod BETTER OPTION DESSERTS Employed by Mind Control as a Freelance Packaging Designer for this project, I worked on refreshing and elevating the Gym Bod range to strengthen its shelf presence and brand impact. Gym Bod exists to help Australians make food choices they can feel proud of — without ever sacrificing flavour, texture, or nutrition. The brand reimagines favourite childhood sweet treats into better-for-you desserts that deliver on taste while supporting a healthier lifestyle. Because improving your diet doesn’t have to be complicated. Sometimes, it’s as simple as swapping traditionally nutrient-poor foods for smarter alternatives. Each small decision creates a powerful compound effect — nudging consumers closer to a healthier, stronger version of themselves. Through a bold packaging refresh developed in collaboration with the team at Mind Control, the range was elevated to better communicate its benefits: high in protein, ultra-low in sugar, and unapologetically delicious. By amplifying appetite appeal, enhancing clarity, and refining the visual hierarchy, the new look allows Gym Bod to confidently own its space in a crowded category. The result is a brand that looks as good as it tastes — bold, clean, and irresistibly delicious. graphicdesigner branding logo designer…
    Natural State
    MOMENTS OF MINDFULNESS EVERYDAY Natural State was born in a moment the world was forced to slow down. In the stillness of the pandemic, we were reminded how powerful small rituals can be — a quiet cup of tea, a deep breath, a simple act of care. From that shift came a brand grounded in intention: one that champions self-care not as indulgence, but as essential to overall wellbeing. Rooted in sustainability, Natural State is about moving slower, treading lighter, and finding beauty in life’s simplest pleasures. Every product is designed to support a more mindful lifestyle — considered, conscious, and kind to the planet. A bespoke monogram logo was carefully crafted into an elegant mark resembling the letters N and S. Subtle yet distinctive, the monogram becomes a symbol of balance and simplicity, reinforcing the brand’s philosophy while creating a recognisable, premium brand asset that anchors the entire range. Recently, the range underwent a thoughtful packaging redesign — elevating it into a more premium, minimalistic expression. The new look strips away the unnecessary, embracing negative space, refined typography, and a softer, more sophisticated palette to create a sense of quiet luxury on shelf. graphicdesigner branding designer logo…
    Superboost
    ​ Superboost THE FUTURE OF SPORTS HYDRATION Employed by Mind Control as a Freelance Packaging Designer for this project, I helped lead the transformation of Superboost into a bold, high-performance hydration brand. Owned by athletes and built to dominate, Superboost had the product strength, performance credibility, and challenger mindset to take on the big corporations — but its identity felt more like a niche wellness brand than the future of hydration. Working with the team at Mind Control, I contributed to reimagining the brand’s visual presence, developing a powerful new look and shelf-stopping packaging designed to sell hard, command attention, and stand tall in a fiercely competitive category. webdesigner…
    Bar None
    ​ BarNone IT’S LIKE A JUICE YOU CAN BITE Employed by Mind Control as a Freelance Packaging Designer for this project, I worked on the relaunch of Bar None — transforming a great product into a brand that truly commands attention. The bars were undeniably good — vibrant, fresh, genuinely delicious — but the identity wasn’t telling that story strongly enough. Working with the team at Mind Control, I helped craft a bold new visual direction and iconic packaging that finally reflects the energy and integrity of what’s inside. Bar None produces cold-pressed veggie and fruit bars made from real, fresh ingredients — free from preservatives and artificial additives, relying solely on natural sweetness. Nutrient-dense and satisfying, they deliver sustained fullness and clean energy, tasting more like fresh juice than a typical snack bar. Now the outside works just as hard as the inside — a confident brand built for growth. webdesigner…
    My Soda Australia
    WE ARE ALL ABOUT CONSCIOUS HAIR & BODY CARE! Conscious hair and body care, My Soda Australia is cruelty free, plant-based and has a better-for-the-environment promise with refill packs designed to reduce waste by 85%! photo…
    Undo This Mess
    ​ Undo This Mess WE'RE ON A MISSION TO CLEAN UP OUR HOME PLANET The laundry aisle is ruled by four global giants, controlling nearly 80% of the market. Undo This Mess was created to shake things up. Born as a challenger brand, they take on the big players with powerful, planet-positive cleaning. Their formulas use effective, biodegradable ingredients made from renewable sources — not fossil fuels. And their packaging practices match their purpose: bottles crafted from recycled milk bottles, and shipping cartons made with recycled content. Big clean. Smaller footprint. A smarter way to do laundry.…