Modupe Oloruntoba

I build content solutions for the African fashion ecosystem so its brands can unlock business sustainability, brand power and new global markets. Too broad? Yeah, I don’t really do boxes — and believe me, I’ve tried…

I’ve walked a path with so many twists and tangents that when people ask me what I do, I say I solve word problems for brands: fashion, beauty & creative industry clients, but sometimes style-conscious brands in tech, entrepreneurship and other spaces, too. Here’s how:

• I can create your brand identity and tone of voice from scratch and make it actionable for you and your team to use effectively.

• I can help you develop trade event/business development programming that’s relevant and valuable for the local fashion industry, so they attend, engage, and actually get results.

• I can design (yes, design) valuable conversations for your event, from choosing the speakers to writing the questions to facilitating the panel, or set off an actionable lightbulb moment for your audience with a compelling keynote.

• I can strategise and write for fashion e-commerce, from SEO-rich product descriptions to trusted style authority content that builds your platform’s brand alongside the brands you sell.

• I can source and deliver fashion industry insight for proposals, reports and policy development.

• I can contribute to your content project, whether its insight for business intelligence product or an essay for an anthology book.

• I can consult on the project so unique there’s no blue print for it, and help you figure out the real problem, the content/programming solution (if it exists), and the who/what/where/why/how for executing the solution.

This is not an exhaustive list — African fashion is changing, and so are its problems. I’m here to help you tackle them with insightful perspective, effective problem-solving and impactful content. I’ve done it for local names you love, global organisations you trust, and businesses operating so far from consumers that you may never have heard of them. I can do it with you too, and we should talk about how.

How’s tomorrow?