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I am a senior Communications and Media Relations Executive with over 12 years of leadership experience in UAE government and charitable healthcare organizations. I specialize in national communication strategies, mass public messaging, crisis communications, and campaigns that support critical healthcare cases. I enjoy collaborating with executive leadership and government stakeholders to drive impactful outcomes, build trust, and mobilize communities through thoughtful storytelling, disciplined donor engagement, and data-driven campaigns.…I am a senior Communications and Media Relations Executive with over 12 years of leadership experience in UAE government and charitable healthcare organizations. I specialize in national communication strategies, mass public messaging, crisis communications, and campaigns that support critical healthcare cases. I enjoy collaborating with executive leadership and government stakeholders to drive impactful outcomes, build trust, and mobilize communities through thoughtful storytelling, disciplined donor engagement, and data-driven campaigns.

Mohamed Salama

Actor, Project Manager, Executive Producer, +7

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I am a senior Communications and Media Relations Executive with over 12 years of leadership experience in UAE government and charitable healthcare organizations. I specialize in national communication strategies, mass public messaging, crisis communications, and campaigns that support critical healthcare cases. I enjoy collaborating with executive leadership and government stakeholders to drive impactful outcomes, build trust, and mobilize communities through thoughtful storytelling, disciplined donor engagement, and data-driven campaigns.…I am a senior Communications and Media Relations Executive with over 12 years of leadership experience in UAE government and charitable healthcare organizations. I specialize in national communication strategies, mass public messaging, crisis communications, and campaigns that support critical healthcare cases. I enjoy collaborating with executive leadership and government stakeholders to drive impactful outcomes, build trust, and mobilize communities through thoughtful storytelling, disciplined donor engagement, and data-driven campaigns.

Available to hire

I am a senior Communications and Media Relations Executive with over 12 years of leadership experience in UAE government and charitable healthcare organizations. I specialize in national communication strategies, mass public messaging, crisis communications, and campaigns that support critical healthcare cases.

I enjoy collaborating with executive leadership and government stakeholders to drive impactful outcomes, build trust, and mobilize communities through thoughtful storytelling, disciplined donor engagement, and data-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Senior CEO at Charity Organisation

January 1, 2010 - January 1, 2022

Directed healthcare charity operations and served as liaison between patients, government bodies, and VIP boards. Oversaw multi-program initiatives including Hepatitis C, Dialysis, Eye Protection, and Cancer programs. Negotiated with leading hospitals and suppliers (Zulekha, NMC, Burjeel, Medicare, Royal) for service contracts and discounts. Managed procurement, vendor relations, and logistics of medical supplies and equipment. Built long-term partnerships with Sharjah Police, Sharjah Education, and other government departments. Coordinated healthcare approvals, ensuring full compliance and timely patient support. Achieved cost savings through optimized procurement strategies and logistics operations.

Head of Communications & Content Strategy at Government Charity Organization – Healthcare Sector

January 1, 2010 - January 1, 2022

Led national communications strategy for government-aligned healthcare initiatives; managed mass SMS and digital campaigns reaching 700,000+ donors and volunteers; generated AED 350,000–600,000 weekly during Ramadan and Islamic seasons; oversaw crisis and high-sensitivity healthcare communications; collaborated with executive leadership and government stakeholders.