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I'm a digital communication specialist who builds and grows brand communities across platforms. I’ve managed audiences totaling 2.5M followers for SANDRO, executed paid campaigns on Google Ads and Meta, and produced content that drives performance. I blend creative storytelling with data-driven insights to inform content strategy and boost engagement. I hold a Master’s degree in E-Commerce from UPEC and am fluent in English (C1), Spanish (B2), and French (native). I’m passionate about visual storytelling, asset production, and turning ideas into accessible experiences for brands and communities.…I'm a digital communication specialist who builds and grows brand communities across platforms. I’ve managed audiences totaling 2.5M followers for SANDRO, executed paid campaigns on Google Ads and Meta, and produced content that drives performance. I blend creative storytelling with data-driven insights to inform content strategy and boost engagement. I hold a Master’s degree in E-Commerce from UPEC and am fluent in English (C1), Spanish (B2), and French (native). I’m passionate about visual storytelling, asset production, and turning ideas into accessible experiences for brands and communities.

Mohamed-Rassoul Niang

Social Media Manager, Content Creator, Copywriter, +2

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I'm a digital communication specialist who builds and grows brand communities across platforms. I’ve managed audiences totaling 2.5M followers for SANDRO, executed paid campaigns on Google Ads and Meta, and produced content that drives performance. I blend creative storytelling with data-driven insights to inform content strategy and boost engagement. I hold a Master’s degree in E-Commerce from UPEC and am fluent in English (C1), Spanish (B2), and French (native). I’m passionate about visual storytelling, asset production, and turning ideas into accessible experiences for brands and communities.…I'm a digital communication specialist who builds and grows brand communities across platforms. I’ve managed audiences totaling 2.5M followers for SANDRO, executed paid campaigns on Google Ads and Meta, and produced content that drives performance. I blend creative storytelling with data-driven insights to inform content strategy and boost engagement. I hold a Master’s degree in E-Commerce from UPEC and am fluent in English (C1), Spanish (B2), and French (native). I’m passionate about visual storytelling, asset production, and turning ideas into accessible experiences for brands and communities.

Available to hire

I’m a digital communication specialist who builds and grows brand communities across platforms. I’ve managed audiences totaling 2.5M followers for SANDRO, executed paid campaigns on Google Ads and Meta, and produced content that drives performance. I blend creative storytelling with data-driven insights to inform content strategy and boost engagement.

I hold a Master’s degree in E-Commerce from UPEC and am fluent in English (C1), Spanish (B2), and French (native). I’m passionate about visual storytelling, asset production, and turning ideas into accessible experiences for brands and communities.

Skills

Copywriting

Google Ads

Facebook Ads

Experience Level

Copywriting

Expert

Google Ads

Expert

Facebook Ads

Intermediate

Language

French

Fluent

English

Advanced

Spanish; Castilian

Advanced

Wolof

Advanced

Work Experience

Social Media Assistant at SANDRO

July 1, 2025 - October 1, 2025

Moderated and animated Instagram, TikTok and Pinterest accounts totaling 2.5M followers; benchmarked KPIs across campaigns and produced competitive intelligence reports; contributed to planning and execution of 2 seasonal marketing campaigns; produced on-brand copy aligned with editorial guidelines.

Communication & Events Assistant at Hawa Paris

November 1, 2024 - January 1, 2025

Managed social media content and piloted a digital communication strategy to improve brand visibility. Coordinated in-store events (pop-ups, conferences, showrooms) logistics, product display and on-site operations.

Communication Assistant at Rent Your Paris

March 1, 2024 - August 1, 2024

Designed a hybrid digital/physical communication plan including visual assets and social scheduling. Set up and tracked Google Ads and Meta campaigns; conducted SEO/SEA audits and competitive benchmarking.

Community Manager Assistant at StEat

May 1, 2023 - July 1, 2023

Produced short-form videos and illustrations for Instagram and TikTok, driving measurable growth in engagement. Represented the company at VivaTech 2023.