I’m Mohammad Ismail, a B2B marketing and growth professional with 15+ years of experience spanning strategy, performance marketing, analytics, and CRM. I’ve led digital marketing programs end-to-end—building channel mix and audience priorities, running SEO/SEM and paid campaigns, and turning funnel and journey analysis into clear, testable improvements for revenue outcomes. More recently, I’ve been applying an evidence-first approach to AI search visibility, designing controlled testing and audit frameworks that separate product surface, search modes, language, location, and repeated runs. I enjoy transforming ambiguous signals into decision-ready insights—supported by GA4/GTM and conversion tracking—while collaborating with teams, vendors, and research partners to continuously raise performance and measurement quality.

Mohammad Ismail

I’m Mohammad Ismail, a B2B marketing and growth professional with 15+ years of experience spanning strategy, performance marketing, analytics, and CRM. I’ve led digital marketing programs end-to-end—building channel mix and audience priorities, running SEO/SEM and paid campaigns, and turning funnel and journey analysis into clear, testable improvements for revenue outcomes. More recently, I’ve been applying an evidence-first approach to AI search visibility, designing controlled testing and audit frameworks that separate product surface, search modes, language, location, and repeated runs. I enjoy transforming ambiguous signals into decision-ready insights—supported by GA4/GTM and conversion tracking—while collaborating with teams, vendors, and research partners to continuously raise performance and measurement quality.

Available to hire

I’m Mohammad Ismail, a B2B marketing and growth professional with 15+ years of experience spanning strategy, performance marketing, analytics, and CRM. I’ve led digital marketing programs end-to-end—building channel mix and audience priorities, running SEO/SEM and paid campaigns, and turning funnel and journey analysis into clear, testable improvements for revenue outcomes.

More recently, I’ve been applying an evidence-first approach to AI search visibility, designing controlled testing and audit frameworks that separate product surface, search modes, language, location, and repeated runs. I enjoy transforming ambiguous signals into decision-ready insights—supported by GA4/GTM and conversion tracking—while collaborating with teams, vendors, and research partners to continuously raise performance and measurement quality.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Fluent

Work Experience

Digital Marketing Manager – Strategy and Performance at Sales Leads Co.
January 1, 2018 - January 1, 2025
Owned performance-led digital strategy across regional client projects, setting channel mix, audience priorities, and budgets aligned to commercial objectives. Managed Google SEO/SEM, Meta, social media, and native advertising using acquisition, engagement, and conversion performance to decide spend, targeting, and funnel priorities. Built and interpreted measurement using GA4, Google Tag Manager, Meta Pixel, and conversion tracking, including TOFU/MOFU/BOFU funnel analysis to assess journey quality and signal reliability for decisions. Led cross-functional delivery with about five team members and added specialist freelancers as needed. Managed external research agencies and vendors, integrating market, competitor, and customer evidence into marketing strategy and business planning.
Marketing Expert - Performance and Planning (Enterprise Business Unit, B2B) at Orange Telecom
January 1, 2014 - January 1, 2018
Delivered marketing and commercial analytics for Orange’s Enterprise Business Unit, connecting customer, revenue, and performance data to senior planning and decision-making. Led customer segmentation and CRM implementation alongside revenue monitoring, forecasting, and automated reporting. Supervised a three-person team responsible for reporting, commissions, and dashboard delivery, setting priorities and quality expectations. Developed analytics reporting frameworks and performance infrastructure to improve data accessibility, consistency, and insight quality. Translated marketing and commercial data into actionable recommendations and coached junior analysts to strengthen analytics capability.
Research Analyst - Marketing at Ipsos
January 1, 2013 - January 1, 2014
Managed market research projects from client briefing and research design through execution, analysis, and final recommendations. Conducted primary and secondary research to identify customer, market, and competitive insights and translate them into commercial recommendations. Supported client servicing and business development across multiple accounts and collaborated with internal research teams to deliver projects against client objectives.
Business Development Officer at Talal Abu-Ghazaleh Organization
January 1, 2008 - January 1, 2011

Education

MSc in Marketing Management at University of Westminster
January 1, 2013 - January 1, 2013
BA in Applied English at The University of Jordan
January 1, 2008 - January 1, 2008

Qualifications

Google Data Analytics Professional Certificate
January 1, 0001 - September 6, 2026
Meta Data Analyst Professional Certificate
January 1, 0001 - September 6, 2026
Power BI Data Analyst Associate
January 1, 0001 - September 6, 2026
SAS Statistical Business Analyst Professional Certificate
January 1, 0001 - September 6, 2026

Industry Experience

Telecommunications, Professional Services, Other