Available to hire
Senior Commercial & GTM Strategy Executive with 14 years of experience pioneering product-led growth (PLG) governance, leading multi-million-pound commercial programs, and architecting resilient, partner-facing Go-to-Market strategies across the B2B and SaaS sectors. I specialise in driving efficiency through executive-level stakeholder enablement and translating complex policy or technical value into implementable commercial strategy. My strategic advisory work includes delivering content policy for the Ministry of Finance and Qatar BioBank, and executing over 20 large-scale, multi-platform campaigns.
Experience Level
Language
Arabic
Fluent
English
Fluent
Work Experience
Content Strategist & Go-to-Market Lead at Sard
June 1, 2025 - PresentPioneered a comprehensive Go-to-Market Strategy to position the platform as the authoritative source for Libyan oral history, balancing the needs of the diaspora, national, and international academic communities. Governed policy implementation ensuring all deliverables met mandates for strategic alignment with social cohesion, peace-building, and human rights education.
Member Board of Trustees (Director) at Libya in the UK
April 1, 2025 - PresentAdvised on the charity’s marketing and communications plan, ensuring alignment with overall mission. Shaped brand narrative, tone, and multi-channel positioning; oversaw digital strategy to support governance and outreach.
Founder at The Libyan Collective
March 1, 2020 - PresentBuilt a global community and content ecosystem that scaled audience engagement through culturally-sensitive storytelling, collaborative projects, and partner outreach.
Co-Founder, GM & Social Media Executive at NOMAD Coffee
April 1, 2019 - June 1, 2020Demonstrated commercial resilience and strategic pivot by conceiving and launching a new direct-to-door subscription model, immediately creating a sustainable revenue stream during market collapse (COVID lockdown).
In-House Photographer & Social Media at Al Jazeera Children
December 1, 2016 - October 21, 2025Managed visual storytelling and crafted narratives that enhanced audience engagement. Developed keynote presentations for potential clients. Lead photographer during multi-event projects, ensuring each was completed to a high standard. Elevated clients’ social media presence through innovative content updates, driving increased engagement and reach.
Community Growth Manager at Zumo
March 1, 2023 - October 21, 2025Built product messaging and enablement content that translated DeFi features into partner-ready onboarding resources and self-service tutorials for B2B/B2C channels. Ran targeted growth experiments and social sharing programs to activate reseller/partner communities and surface expansion opportunities for sales.
Head of Marketing & Content Creation at Soy Türkiye
February 20, 2022 - October 21, 2025Led a multi-channel buyer’s journey strategy that broadened market reach and increased engagement across varied demographics. Crafted targeted messaging sensitive to cultural nuances, ensuring content resonated with both local and international audiences. Used digital analytics to optimize campaigns, achieving measurable improvements.
Social Media Manager at Metaphysic
August 1, 2023 - February 1, 2025Architected and governed the Product-Led Growth (PLG) policy playbook to align Product, Engineering, and GTM teams; the policy was subsequently used as the investor and acquisition conversations.
Education
Bachelor of Laws (LLB) at University of the West of England, Bristol
September 1, 2005 - September 1, 2008Legal Practice Course (LPC) / Post-Graduate Diploma at University of the West of England, Bristol
September 1, 2008 - September 1, 2009Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services, Education, Government, Software & Internet
Experience Level
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