Available to hire
I’m a results-driven Digital Marketing and Web Analytics Expert with hands-on experience managing Google Ads, Meta Ads, and performance campaigns for eCommerce and lead generation businesses. I specialize in building data-driven advertising strategies that maximize ROI and improve conversion performance.
I focus on GTM, GA4, and server-side tracking to deliver measurable growth through precise data collection and continuous optimization. I provide monthly performance reports and actionable recommendations to help clients scale online.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Bengali
Fluent
Hindi
Advanced
Work Experience
Digital Marketing Freelancer at Self-employed (Freelance)
January 1, 2020 - October 29, 2025Managing Google Ads and Meta Ads campaigns for ecommerce and service-based businesses. Helping clients generate quality leads and increase sales through data-driven ad strategies. Setting up advanced conversion tracking with Google Tag Manager (GTM) and Google Analytics 4 (GA4). Providing clients with monthly performance reports and optimization recommendations. Key Achievements include up to 45% increase in conversions for client ecommerce stores and a 30% reduction in CPA through improved targeting and creative testing. Successfully onboarded multiple long-term clients through LinkedIn and freelance platforms.
Google Ads & Web Analytics Expert at Lida Group
December 1, 2023 - December 1, 2023Planned, launched, and optimized Google Ads campaigns (Search, Display, and YouTube). Improved ROI through keyword optimization, audience targeting, and creative testing. Implemented GTM and GA4 for precise event tracking and conversion measurement. Analyzed campaign performance to identify growth opportunities and increase conversion rates. Collaborated with the marketing team to scale online sales effectively. Key Achievements include increasing online sales revenue by 40%, enhancing tracking accuracy by implementing a complete GA4 migration, and maintaining ROAS above 5x for top-performing campaigns.
Education
Masters of Arts (English) at National University, Chattagram
April 1, 2010 - May 1, 2011Qualifications
Industry Experience
Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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