MK

I’m a marketing automation & strategy professional with a passion for AI-powered storytelling and visual design.

About

I’m a marketing automation & strategy professional with a passion for AI-powered storytelling and visual design. I create AI-generated visuals and short videos using tools like DALL·E, Runway, and Descript to connect emotionally with audiences and drive engagement in digital health and marketing campaigns.

I design and optimize campaigns with automated creative iterations, improving ROAS and CTR through targeted storytelling and visual refinement. I collaborate with content and tech teams to integrate AI workflows into creative production, streamlining campaign creation and delivery. I also build data dashboards (Power BI) to analyze campaign performance and extract insights for scaling and optimization, with a relentless curiosity to learn and experiment in AI-driven creative fields.

  • 3 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Healthcare
  • Professional Services

Work experience

Marketing Automation & Strategy Analyst · Pregamate (Digital Health Startup)Jan 2024 – Oct 2025 · 1 yr 10 mos

Created AI-generated visuals and short videos using DALL·E, Runway, and Descript, developing content that connected emotionally with expecting mothers and improved audience engagement by 20%. Designed and optimized Meta Ads campaigns with automated creative iterations, improving ROAS by 15% and CTR by 22% through targeted storytelling and visual refinement. Collaborated with content and tech teams to integrate automation and AI workflows into creative production, streamlining campaign creation and delivery processes. Built Power BI dashboards to analyze campaign and creative performance, extracting insights for scaling and optimization using data-driven decision making.

Business & Strategy Associate · Chirag Automotive (Amper Electric Mobility)Dec 2022 – Oct 2025 · 2 yrs 11 mos

Contributed to business and strategic initiatives in the electric mobility segment in Gujarat. Relevant courses include Principles of Marketing, Digital Marketing & Analytics, Consumer Behavior, Business Statistics & Data Analysis, Marketing Strategy & Campaigns, and Entrepreneurship.

Intern - Market Research & Strategy · Chirag Automotive (Amper Electric Mobility)Feb 2022 – Oct 2025 · 3 yrs 9 mos

Researched competitor portfolios and market trends to inform GTM positioning and segmentation. Built Excel dashboards with pricing and performance data, reducing leadership review time by 25%. Drafted briefing notes and reports to support campaign planning and partnership discussions.

Education

MBA in International Business Consulting · Hochschule Offenburg - University of Applied Science2024 – 2025

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