I am a senior UX designer with 11+ years of experience across Fintech, SaaS, E-commerce, and AI-driven apps. I specialize in design systems, user research, wireframing, and prototyping, leading cross-functional teams to deliver scalable, user-centric products. I thrive on turning insights into delightful experiences, collaborating with product managers, developers, and stakeholders to align business goals with user needs. I'm passionate about accessibility, UX strategy, and exploring AI-driven UX to boost engagement and growth.…

M Mohsin Rohani

I am a senior UX designer with 11+ years of experience across Fintech, SaaS, E-commerce, and AI-driven apps. I specialize in design systems, user research, wireframing, and prototyping, leading cross-functional teams to deliver scalable, user-centric products. I thrive on turning insights into delightful experiences, collaborating with product managers, developers, and stakeholders to align business goals with user needs. I'm passionate about accessibility, UX strategy, and exploring AI-driven UX to boost engagement and growth.…

Available to hire

I am a senior UX designer with 11+ years of experience across Fintech, SaaS, E-commerce, and AI-driven apps. I specialize in design systems, user research, wireframing, and prototyping, leading cross-functional teams to deliver scalable, user-centric products.

I thrive on turning insights into delightful experiences, collaborating with product managers, developers, and stakeholders to align business goals with user needs. I’m passionate about accessibility, UX strategy, and exploring AI-driven UX to boost engagement and growth.

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Skills

Experience Level

App Design
Expert
Invision
Expert
Product Design
Expert
UI
Expert
Web Design
Expert
Figma
Expert
Adobe XD
Expert
Axure
Expert
Branding
Expert
Jira
Expert
Framer
Intermediate
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Language

Urdu
Fluent
English
Advanced

Work Experience

Senior UX Designer (Remote) at MRM
August 1, 2024 - November 3, 2025
Led UX design initiatives for key projects, defining navigation and wireframing pages for Kuwait Finance House (KFH) Bank; conducted user research for Alfanar and collaborated with cross-functional teams to optimize digital engagement.
Senior UI/UX Designer (Remote) at Automato AI
February 1, 2023 - November 3, 2025
Led UX strategy and UI design for AI-powered applications; developed a scalable design system and conducted user research and usability testing to improve usability by 30%.
Senior UX Designer | Consultant (Freelance - Remote) at Upwork
February 1, 2014 - November 3, 2025
Partnered with global clients on FinTech, SaaS, AI, eCommerce, and Healthcare projects; delivered end-to-end UX transformations to improve usability and engagement.
Senior UX Designer at Experts Cloud
January 1, 2023 - January 1, 2023
Led the UX team, optimized SaaS product experiences, developed scalable design systems, and conducted user research leading to increased retention.
UX Designer (Remote) at GRID GMBH
January 1, 2023 - January 1, 2023
Created UX/UI solutions for Grid's ticket-booking platform; streamlined search, selection, and checkout; improved retention by 25% through iterative usability enhancements.
UX Expert (Remote) at AKRU
December 1, 2023 - December 1, 2023
Led user research, competitive analysis, and usability testing; designed a robust design system ensuring consistency across B2B and B2C financial interfaces; improved onboarding.
UX Consultant at FINJA
October 1, 2022 - October 1, 2022
Defined UX for SimSim Wallet & Payroll Plus; enhanced mobile banking flows; conducted usability testing, leading to 30% conversion improvements.
UI/UX Consultant at AUGMENTCARE
April 1, 2018 - April 1, 2018
Defined intuitive doctor-patient telemedicine interfaces; streamlined navigation and improved appointment bookings.
UX Consultant at ARBISOFT
February 1, 2016 - February 1, 2016
Conducted UX analysis and refinement for Listentool web app; improved usability and accessibility.
User Researcher at OBSCURE INTERACTIVE
December 1, 2014 - December 1, 2014
Conducted in-depth user interviews, surveys, and usability tests; created personas and journey maps; facilitated usability testing; collaborated with UI/UX designers and PMs.

Education

Bachelor of Science in Computer System Engineering at NFCIETT
December 13, 2010
Master of Science in Software Engineering at Bahria University
February 14, 2014
MS in Software Engineering at Bahria University, Islamabad, Pakistan
January 11, 2030 - January 1, 2014
BSc in Computer System Engineering at NFC IETT, Multan, Pakistan
January 11, 2030 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Other, Financial Services, Retail, Professional Services, Media & Entertainment
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