Founded and operated an e-commerce store; managed Meta Ads and overall digital marketing strategy across Meta platforms to drive online sales, optimize ROAS, and grow the customer base. Coordinated inventory, shipping, and customer communications while iterating on creative and targeting to improve conversions.

E-Commerce Store Owner

January 2, 2023 - Present

Launched and grew an online store using digital ads; managed Meta Ads (Facebook & Instagram) and Google Ads campaigns; coordinated inventory, shipping, and customer communications; iterated on creative and targeting to drive sales and generate leads.

E-Commerce Store Owner / Meta Ads & Digital Marketing Manager at Punjab Group of Colleges (PGC)

January 1, 2023 - December 31, 2025

Led e-commerce store operations and managed Meta Ads & digital marketing activities (Facebook & Instagram) from 2023 to 2025. Designed and executed data-driven campaigns, coordinated inventory, shipping, and customer communications, and iterated on creative and targeting to drive sales and generate qualified leads. Built brand awareness and ROI through continuous optimization across Meta platforms.

E-Commerce Store Owner | Head of Meta Ads & Digital Marketing at Punjab Group of Colleges (PGC)

January 1, 2023 - January 1, 2025

As E-Commerce Store Owner and Head of Meta Ads & Digital Marketing at Punjab Group of Colleges, I designed and executed data-driven marketing campaigns across Facebook and Instagram to drive online sales and generate qualified leads. I coordinated inventory, shipping, and customer communications, iterating on creative and targeting to improve engagement and conversion. I built end-to-end campaigns, including audience segmentation, creative development, landing pages, and comprehensive reporting, while optimizing ad spend and ROAS through A/B testing and performance analytics. I also oversaw store operations, product listings, order fulfillment, and customer support to ensure a cohesive brand experience. This role has strengthened my ability to blend creative strategy with rigorous measurement to deliver measurable growth in a competitive e-commerce environment.