I’m a multimedia designer and AI content creator based in Tunisia, focused on brand identity, editorial and social media design, and high-impact video production. I manage projects end-to-end—from interpreting briefs and designing concepts to client negotiations and final approvals—while keeping the creative process efficient and brand-consistent. I also pioneer the use of generative AI in commercial work, producing early AI-generated promotional videos and optimizing visibility through local SEO and Google Maps. I enjoy collaborating with clients on diverse needs, from e-books and medical graphics to luxury YouTube branded thumbnails and street marketing campaign videos.…

Mokhles B.

I’m a multimedia designer and AI content creator based in Tunisia, focused on brand identity, editorial and social media design, and high-impact video production. I manage projects end-to-end—from interpreting briefs and designing concepts to client negotiations and final approvals—while keeping the creative process efficient and brand-consistent. I also pioneer the use of generative AI in commercial work, producing early AI-generated promotional videos and optimizing visibility through local SEO and Google Maps. I enjoy collaborating with clients on diverse needs, from e-books and medical graphics to luxury YouTube branded thumbnails and street marketing campaign videos.…

Available to hire

I’m a multimedia designer and AI content creator based in Tunisia, focused on brand identity, editorial and social media design, and high-impact video production. I manage projects end-to-end—from interpreting briefs and designing concepts to client negotiations and final approvals—while keeping the creative process efficient and brand-consistent.

I also pioneer the use of generative AI in commercial work, producing early AI-generated promotional videos and optimizing visibility through local SEO and Google Maps. I enjoy collaborating with clients on diverse needs, from e-books and medical graphics to luxury YouTube branded thumbnails and street marketing campaign videos.

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Skills

Experience Level

Language

Arabic
Fluent
French
Fluent
English
Advanced

Work Experience

Multimedia designer | AI Content Creator at SETCOP Tunisie
May 1, 2025 - Present
Collaborated with multiple clients on different projects and delivered graphic design and multimedia assets including thumbnails, printed documents, merchandise designs, abstract artworks, and custom illustrations. Designed clean, informative e-books for clients in the medical field. Wrote video scripts in French and produced videos when voice-over files were provided. Created branded thumbnails for a luxury YouTube channel and designed medical document pages for a client with a medical brand. Contributed across brand identity, editorial, and social media design workflows.
Multimedia Designer & AI Content Creator at SETCOP Tunisie
May 1, 2025 - June 30, 2026
Multimedia Designer & AI Content Creator at Freelance
August 1, 2024 - May 1, 2025
Brand Identity Designer (Freelance)
February 1, 2022 - June 1, 2023
Prepared multimedia content strategy to promote a local musical event, creating required assets for both print and digital channels, including promotional videos. Worked with a team to produce multimedia assets for a regional event, designed tickets and invitations for a ceremony, recreated event banners, captured onsite photos/videos, and created multimedia content for the organization’s social media pages. Delivered brand identity, editorial, and social media design outputs for event promotions.
Digital Designer at AT Worthy Technology Inc.
October 15, 2021 - July 30, 2024
Digital Designer at A T W orthy Technology, Inc
October 1, 2021 - July 1, 2024
Maintained design consistency across internal communication channels. Established brand identity for Nasfi Consulting Firm (logo design and design guidelines). Built brand identity for Feki Film Production including logo, website design, business cards, apparel and stickers, movie poster, press release, and brand guideline documentation. Established brand identity for Dalel Academy based on logo creation and design guidelines. Produced graphic, presentation, and business deliverables and ensured unified visual language.
Destination Explorer intern at AIESEC Carthage
January 1, 2021 - December 31, 2022
Volunteered as a destination explorer intern, supporting cultural travel content creation through photography/videography and first-hand experience collection. Focused on tourism and travel communication outcomes and adapting to on-site discovery tasks.
Multimedia designer at JCI Tanyour
January 1, 2021 - December 31, 2022
Visited unique destinations and cultural sites in East Morocco to gather first-hand experiences and presented local traditions and culture at a global villages event. Captured photos and videos showcasing each location. Interacted with residents, shop owners, and guides to learn local stories and hidden gems, supporting content and communication for tourism and cultural outreach.
Multimedia designer (Freelancer) at Upwork.com
January 1, 2021 - Present
Established brand identity and design guidelines. Designed and produced visual and multimedia elements for internal and external company communications, including images, videos, landing pages, and printed documents. Delivered consistent branding across digital and print touchpoints while maintaining quality for client deliverables.

Education

Faculty of Arts and Humanities of Sfax at University of Sfax
September 15, 2015 - June 14, 2018
Grade: Unfinished

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Real Estate & Construction, Professional Services, Consumer Goods, Travel & Hospitality, Telecommunications, Non-Profit Organization, Media & Entertainment, Education
    Rebranding - Brand Identity Design Setcop

    I led the complete visual rebranding of SETCOP Tunisie, a creative agency, from the ground up. The scope covered brand identity, visual guidelines, and all client-facing creative assets ensuring a consistent, professional presence across every touchpoint.

    AI Generated Video Ad - Relax Body

    Client Goal: RelaxBody needed to sell relief, not specs. The product - a heated neck & shoulder shiatsu massager - lived in a market of static studio shots that showed what it is but never showed the one thing buyers actually want: the moment tight shoulders let go.
    Client Goal: RelaxBody needed to sell relief, not specs. The product - a heated neck & shoulder shiatsu massager - lived in a market of static studio shots that showed what it is but never showed the one thing buyers actually want: the moment tight shoulders let go.

    Ai Generated Video Ad - Optique Krichen

    Client Goal: Optique Krichen, a premium optical house, needed more than a product shot. The brief was to translate their eyewear range into motion that feels directed, not generated capturing the warmth of a boutique, the polish of a fashion editorial, and the precision of an optician’s craft.
    Project Success: The short video delivered cinematic eyewear content at a fraction of traditional production cost and timeline. The approach proved that AI-generated video could match the editorial quality expected by a premium retail brand, giving Optique Krichen social content that elevated their boutique from local optician to fashion-forward destination.

    Ai Generated Video - New Year

    Client Goal: Magasin Général, one of Tunisia’s leading supermarket chains, wanted a warm, animated spot for the 2026 New Year season
    Project Success: The approach delivered a broadcast-quality animated spot without traditional production costs - no studio, no talent booking, no shoot days. The start-and-end frame strategy gave full creative control over every beat while allowing the AI to synthesize natural, fluid motion between them.

    Esthetrip - Brand Identity & Guidelines for a Medical Tourism Agency

    Client Goal: Esthetrip, a premium aesthetic medical tourism agency connecting European clients to Tunisian excellence, needed a comprehensive brand identity that could bridge two worlds: the reassurance of medical professionalism and the allure of luxury hospitality. The brand had to feel like Europe’s benchmark for aesthetic care refined, trustworthy, and exclusive.

    Our Contribution: We created a complete 18-page brand identity guideline covering 8 chapters: Brand & Positioning, Personality/Tone & Values, Logo & Usage, Color Palette, Typography System, Iconography, Photographic Art Direction, and Design System & Applications.

    Project Success: The guidelines gave Esthetrip a complete, ready-to-deploy brand toolkit that ensured consistency across every touchpoint from their website and social media to printed collateral and clinic signage positioning them as the definitive premium choice in the medical tourism space.

    Social Media Posts Design - BREEZE

    BREEZE, a vet-recommended all-natural flea & tick collar brand offering eight months of chemical-free protection for dogs and cats, needed scroll-stopping social media content that could cut through a feed saturated with cute animal content. The objective was to build instant trust, differentiate from competitors, and convert seasonal promotions all with a cohesive, recognizable visual language.