AI Engineer & Prompt Specialist | Data Science & Marketing Analytics
Multi-skilled AI Engineer, Data Scientist, and AI Prompt Engineer with experience spanning machine learning development, dataset curation, and business analytics. I combine technical expertise in AI development, web development, data collection, and data annotation with a strategic background as a Product Marketer and Marketing Analyst. I excel at refining prompts, building clean training datasets, analyzing complex data, and transforming raw information into high-performing, real-world AI solutions.
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Project Overview:
A comprehensive data analysis initiative designed to evaluate product adoption metrics and customer sentiment. The objective was twofold: to extract actionable insights for product marketing strategies and to curate a clean, highly structured, and annotated dataset to train a specialized AI sentiment model. This project bridged the gap between raw unstructured data and actionable business intelligence.
My Contributions & Process:
Data Collection & Extraction: Leveraged advanced SQL queries to extract raw transactional and behavioral data from internal databases, ensuring data integrity and completeness.
Data Cleaning & Processing: Utilized Python (Pandas and NumPy) to process and clean messy, unstructured customer feedback, removing anomalies and standardizing formats for analytical readiness.
Marketing & Product Analytics: Performed deep-dive data analysis to segment user profiles, identifying high-value demographics and product adoption trends to inform targeted marketing campaigns.
AI Dataset Annotation & Prompt Testing: Labeled and annotated thousands of qualitative feedback data points. Designed and executed structured AI prompts against Large Language Models (LLMs) to evaluate the dataset’s effectiveness for sentiment analysis training.
Data Visualization & Reporting: Developed a dynamic, interactive dashboard to present key performance indicators (KPIs) to stakeholders. The visualization simplified complex data points into easy-to-understand trends.
Tools & Technologies Used:
Languages: Python (Pandas, NumPy), SQL
Visualization: Microsoft Power BI, Tableau
AI & Data Ops: LLM Prompting, Manual Data Annotation, Data Scraping tools
Domain Focus: Product Marketing, Customer Segmentation, NLP Training Data
Business Impact & Outcome:
Delivered a scalable, interactive dashboard that successfully identified optimization opportunities in product marketing spend by isolating top-performing customer segments. Concurrently, generated a rigorously vetted, 100% accurate text dataset that was immediately deployed as the foundational training data for an AI-driven customer experience tool.
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