I am a visual storyteller with 10+ years of graphic design experience across digital, print, packaging, web, and motion graphics.…

Monica B

I am a visual storyteller with 10+ years of graphic design experience across digital, print, packaging, web, and motion graphics.…

Available to hire

I am a visual storyteller with 10+ years of graphic design experience across digital, print, packaging, web, and motion graphics.

Language

Work Experience

Lead Graphic Designer at Refine Labs
February 1, 2024 - April 1, 2026
Served as the creative partner and strategic touchpoint for clients, aligning design deliverables with business objectives and ensuring seamless project timeline execution. Optimized paid media performance and user engagement through multi-channel, cohesive digital marketing and out-of-home (OOH) campaigns. Designed hundreds of distinct, brand-aligned visual assets while maintaining strict identity guidelines. Integrated cutting-edge AI tools (Midjourney, ChatGPT, Gemini) into the creative pipeline to accelerate conceptual ideation and develop unique imagery and motion themes.
Senior Graphic Designer at Refine Labs
April 1, 2022 - February 1, 2024
Worked as a senior creative contributor supporting brand-aligned visual deliverables across digital and marketing channels, contributing to cohesive campaign execution and iterative improvements on performance-driving assets.
Senior Graphic Designer at Porchlight
August 1, 2018 - April 1, 2022
Spearheaded packaging brand strategy and design for a prominent private label, scaling visual consistency across hundreds of SKUs. Designed and launched a quarterly marketing kit distributed to grocery stores nationwide, helping drive brand awareness and in-store engagement. Coordinated directly with printers, product suppliers, and photographers to streamline package production and ensure rigorous quality control. Utilized 3D software to provide high-fidelity structural renderings of packaging designs prior to manufacturing. Designed responsive client websites and collaborated with front-end developers to troubleshoot code and deliver pixel-perfect UX/UI. Produced, edited, and formatted video assets optimized for YouTube, social media, and trade show displays.
Junior Graphic Designer at TRINDGROUP
August 1, 2017 - August 1, 2018
Owned end-to-end print production for collateral (books, gatefolds, signage, brochures), managing product photography, image retouching, and pre-press formatting. Developed and maintained client websites using WordPress in collaboration with developers, using staging servers to execute extensive, secure updates. Created branded graphics, assets, and animations optimized for cross-platform social media distribution. Designed and deployed targeted email marketing campaigns via Campaign Monitor to measurably improve outreach and audience connection.
Graphic Designer Intern at Phillip and Patricia Frost Museum of Science
June 1, 2016 - August 1, 2016
Compiled and structured a comprehensive, categorized image database used to populate the museum’s digital migration and new website launch. Ensured modern digital accessibility (ADA compliance) through systematic creation of descriptive image alt-tags. Identified and implemented strategic layout improvements on the museum’s WordPress site to optimize user experience. Designed branded, high-traffic collateral including informational documents, visitor maps, event tickets, and promotional items.
Graphic Designer at Dean of Students Office, University of Florida
January 1, 2016 - May 1, 2017
Designed and edited dynamic print and digital collateral using university brand guidelines to drive student engagement for multiple campus initiatives. Produced high-impact digital web sliders and promotional fliers for campus-wide distribution, as well as formal university documentation. Created comprehensive branding and print layouts for university orientation packets and calendars distributed to over 13,000 incoming freshmen, parents, and staff.

Education

BFA in Graphic Design (Minor in Art History) at University of Florida
August 1, 2013 - May 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Retail, Consumer Goods, Non-Profit Organization