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I’m Monica Giaccone, a Consumer Insights & Analytics professional with 6+ years of experience across agency and corporate environments, where I connect consumer research with strong analytical and commercial thinking. I’ve led dozens of studies across global markets, turning consumer and market data into practical recommendations that improve product performance, customer experience, and business growth. Most recently at Procter & Gamble, I’ve managed research programs end-to-end—from designing studies and analyzing results to aligning insights with teams across Marketing, Design, and R&D for launches in Europe, the US, and China. After a career break, I’m excited to bring this combined research-and-analytics expertise into the outdoor industry, with a focus on identifying opportunities, building clear insight stories, and delivering impact recognized by leadership.…I’m Monica Giaccone, a Consumer Insights & Analytics professional with 6+ years of experience across agency and corporate environments, where I connect consumer research with strong analytical and commercial thinking. I’ve led dozens of studies across global markets, turning consumer and market data into practical recommendations that improve product performance, customer experience, and business growth. Most recently at Procter & Gamble, I’ve managed research programs end-to-end—from designing studies and analyzing results to aligning insights with teams across Marketing, Design, and R&D for launches in Europe, the US, and China. After a career break, I’m excited to bring this combined research-and-analytics expertise into the outdoor industry, with a focus on identifying opportunities, building clear insight stories, and delivering impact recognized by leadership.

MONICA GIACCONE

Data Analyst, Data Scientist, Marketing Analyst, +1

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I’m Monica Giaccone, a Consumer Insights & Analytics professional with 6+ years of experience across agency and corporate environments, where I connect consumer research with strong analytical and commercial thinking. I’ve led dozens of studies across global markets, turning consumer and market data into practical recommendations that improve product performance, customer experience, and business growth. Most recently at Procter & Gamble, I’ve managed research programs end-to-end—from designing studies and analyzing results to aligning insights with teams across Marketing, Design, and R&D for launches in Europe, the US, and China. After a career break, I’m excited to bring this combined research-and-analytics expertise into the outdoor industry, with a focus on identifying opportunities, building clear insight stories, and delivering impact recognized by leadership.…I’m Monica Giaccone, a Consumer Insights & Analytics professional with 6+ years of experience across agency and corporate environments, where I connect consumer research with strong analytical and commercial thinking. I’ve led dozens of studies across global markets, turning consumer and market data into practical recommendations that improve product performance, customer experience, and business growth. Most recently at Procter & Gamble, I’ve managed research programs end-to-end—from designing studies and analyzing results to aligning insights with teams across Marketing, Design, and R&D for launches in Europe, the US, and China. After a career break, I’m excited to bring this combined research-and-analytics expertise into the outdoor industry, with a focus on identifying opportunities, building clear insight stories, and delivering impact recognized by leadership.

Available to hire

I’m Monica Giaccone, a Consumer Insights & Analytics professional with 6+ years of experience across agency and corporate environments, where I connect consumer research with strong analytical and commercial thinking. I’ve led dozens of studies across global markets, turning consumer and market data into practical recommendations that improve product performance, customer experience, and business growth.

Most recently at Procter & Gamble, I’ve managed research programs end-to-end—from designing studies and analyzing results to aligning insights with teams across Marketing, Design, and R&D for launches in Europe, the US, and China. After a career break, I’m excited to bring this combined research-and-analytics expertise into the outdoor industry, with a focus on identifying opportunities, building clear insight stories, and delivering impact recognized by leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

Italian

Fluent

English

Fluent

French

Intermediate

Spanish; Castilian

Beginner

Work Experience

Analytics & Insights Manager (Senior Manager role at end of tenure) at Procter & Gamble

June 1, 2022 - January 31, 2026

Led 50+ global research studies analyzing consumer behavior and product performance to identify trends, opportunities, and consumer needs, then translated findings into actionable recommendations for product development and business growth. Led consumer research for Pantene Pro-Vitamin Essence and Grow Abundant launches across Europe, the US, and China, from research design and data analysis through recommendations. Managed 6 external research partners and multiple projects in parallel, ensuring timely delivery and cross-functional alignment with Marketing, Design, and R&D. Integrated findings from multiple data sources and methodologies to build a comprehensive view of consumer and product performance and highlight improvement opportunities. Received 3 Innovating for Growth Awards from the Marketing Director and SVP for research excellence and impact.

Analytics & Insights Manager -> Senior Manager, Pantene Global at Procter & Gamble

January 1, 2022 - January 1, 2026

Led 50+ research studies across global markets, analyzing consumer behavior and product performance to identify trends, opportunities, and consumer needs, and translating findings into actionable recommendations for product development. Drove consumer research for Pantene Pro-Vitamin Essence and Grow Abundant launches across Europe, the US, and China, covering research design, data analysis, and recommendations. Managed 6 external research partners and multiple projects simultaneously, coordinating with Marketing, Design, and R&D. Integrated findings from multiple data sources and methodologies to build a comprehensive view of consumer and product performance and identify opportunities for improvement. Recognized with 3 Innovating for Growth Awards by the Marketing Director and SVP for research excellence and impact.

Research Analyst -> Senior Research Analyst (BASES / Innovation) at Nielsen

November 1, 2020 - May 31, 2022

Advised leading snacks, beverage, and pet food companies on product performance and innovation opportunities for 10+ launches using forecasting, sales incrementality, and pricing analyses. Managed multiple projects and deadlines from analysis through client presentations, translating complex data into actionable recommendations. Trained and onboarded 5 new hires in Nielsen data analysis and innovation forecasting methods. Earned 5 Simply Excellent Awards from the team’s Manager and Director for outstanding performance.

Research Analyst -> Senior Research Analyst (BASES - Innovation) at Nielsen

November 1, 2020 - May 31, 2022

Advised leading Snacks, Beverage, and Pet Food companies on product performance and innovation opportunities for 10+ launches using forecasting, sales incrementality, and pricing analyses. Managed multiple projects and deadlines end-to-end, from analysis through client presentations, translating complex data into clear recommendations. Trained and onboarded 5 new hires in Nielsen data analysis and innovation forecasting methods. Earned five Simply Excellent Awards for outstanding performance.

Analytics & Insights Manager -> Senior Manager (Pantene Global) at Procter & Gamble

June 1, 2020 - January 31, 2026

Led 50+ global research studies to analyze consumer behavior and product performance, identifying trends, opportunities, and consumer needs. Drove consumer research for Pantene Pro-Vitamin Essence and Grow Abundant launches across Europe, the US, and China, covering research design, data analysis, and actionable recommendations for product development. Managed 6 external research partners and multiple concurrent projects, coordinating with Marketing, Design, and R&D to ensure timely delivery. Integrated findings from multiple data sources and methodologies to build a comprehensive view of consumer and product performance and recommend improvements. Recognized with three Innovating for Growth Awards for research excellence and impact.

Consumer Insights Analyst Intern at Nielsen

October 1, 2019 - October 31, 2020

Supported consumer insights research through questionnaire design, quantitative data analysis, and creation of insight reports. Automated Excel reporting to reduce analysis time by 50%, improving efficiency for ongoing project work.

eCommerce Buyer Intern at YOOX NET-A-PORTER

June 1, 2019 - September 30, 2019

Supported buying decisions using eCommerce sales analysis, including benchmark analysis, best-seller review, and sizing insights. Optimized weekly product replenishment based on sales performance data, reducing process time by 30% and contributing to a 5% increase in monthly sales.