Hi there! I'm Monica Tan, a resourceful Virtual Assistant based in Surabaya, Indonesia with a background in investment consulting, e-commerce, and small business operations. I help entrepreneurs and small business owners with practical, warm, and professional support across admin tasks, social media, market research, and content planning. I’m reliable, organized, and detail-oriented, and I love turning ideas into actionable plans and polished outputs. I excel at client communication, online store operations, lead generation, and cross-functional coordination, ensuring projects run smoothly and stakeholders stay informed. I’m excited to contribute to your business growth with hands-on, friendly assistance.

Hi there! I'm Monica Tan, a resourceful Virtual Assistant based in Surabaya, Indonesia with a background in investment consulting, e-commerce, and small business operations. I help entrepreneurs and small business owners with practical, warm, and professional support across admin tasks, social media, market research, and content planning. I’m reliable, organized, and detail-oriented, and I love turning ideas into actionable plans and polished outputs. I excel at client communication, online store operations, lead generation, and cross-functional coordination, ensuring projects run smoothly and stakeholders stay informed. I’m excited to contribute to your business growth with hands-on, friendly assistance.

Available to hire

Hi there! I’m Monica Tan, a resourceful Virtual Assistant based in Surabaya, Indonesia with a background in investment consulting, e-commerce, and small business operations. I help entrepreneurs and small business owners with practical, warm, and professional support across admin tasks, social media, market research, and content planning. I’m reliable, organized, and detail-oriented, and I love turning ideas into actionable plans and polished outputs.

I excel at client communication, online store operations, lead generation, and cross-functional coordination, ensuring projects run smoothly and stakeholders stay informed. I’m excited to contribute to your business growth with hands-on, friendly assistance.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Indonesian
Fluent

Work Experience

Investment Consultant & US Stocks Consultant at Maybank Sekuritas & Valbury Indonesia
October 1, 2016 - Present
Manage client communication with professionalism, clarity, and confidentiality in a regulated financial environment. Explain market information and products in simple terms for clients. Maintain client follow-ups and coordinate information with accuracy, discipline, and responsiveness.
Operations & Social Media Support at Paw & Fluff Petshop
October 1, 2021 - Present
Manage product positioning, customer service wording, order policies, and simple online business operations. Create content ideas, captions, carousel copy, and visual direction for pet-shop marketing. Research competitors, customer needs, engagement patterns, and improvement opportunities for online presence.
Creative Business & Cake Artist at Sugar Art & Custom Cake Business
January 1, 2005 - January 1, 2016
Handle custom client orders, creative briefs, time lines, production planning, and customer communication. Build strong visual taste, detail orientation, and client-centered service through handmade creative work. Manage inquiry handling, pricing discussion, scheduling, and delivery coordination.

Education

Virtual Assistant Course at SGB VA Course
January 1, 2026 - May 30, 2026
Sugar Art / Cake Decorating Diploma at FMM UK
January 11, 2030 - May 30, 2026

Qualifications

One-week content calendar development for Paw & Fluff Petshop
January 11, 2030 - May 30, 2026
Market research & competitor benchmarking for pet-shop and creative-business social media positioning
January 11, 2030 - May 30, 2026
Instagram improvement suggestions including hooks, CTAs, content pillars, testimonials, engagement review, and landing-page ideas
January 11, 2030 - May 30, 2026
Lead generation and outreach message writing for international small businesses in creative niches
January 11, 2030 - May 30, 2026

Industry Experience

Retail, Wholesale & Distribution, Media & Entertainment, Financial Services, Professional Services, Software & Internet, Education