MH

Monika Herrmann

ProAvailable to hire

I’m a senior multidisciplinary designer with 15+ years shaping responsive websites, product interfaces, and design systems for global brands including FIFA, Sky, APT, and the NBL.

About

I’m a senior multidisciplinary designer with 15+ years shaping responsive websites, product interfaces, and design systems for global brands including FIFA, Sky, APT, and the NBL. I combine strong visual design with high-fidelity UI in Figma—building component libraries using variables, variants, and tokens—so teams can move faster with clarity and consistency.

I also enjoy the practical side of design: translating workflows into developer-ready specs, supporting implementation in WordPress and Framer, and using QA to ensure experiences match the intent. From data-dense operational dashboards to multi-language production design and connected-TV interfaces, I focus on usable, accessible experiences that scale across products, platforms, and time zones.

  • 20 years' experience
  • Joined October 2026

Languages

  • EnglishAdvanced
  • ArabicBeginner

Industry experience

  • Healthcare
  • Software & Internet
  • Media & Entertainment
  • Education
  • Travel & Hospitality
  • Professional Services
  • Financial Services

Work experience· 22 roles

Senior Designer, Brand, Digital & Product · FreelanceJan 2024 – Present · 2 yrs 11 mos

Design responsive websites, mobile experiences, dashboards, and product interfaces for healthcare, SaaS, and e-commerce clients—from journeys and wireframes to high-fidelity UI. Build Figma libraries using Auto Layout, variants, nested components, and variables, with documentation for designers and developers. Design and build WordPress and Framer sites, using HTML/CSS to address responsive and implementation details. Create OOH billboards, EDMs, printed menus, and national conference presentations while keeping brand consistency across print and digital. Recent focus includes a MedTech workflow for managing doctors’ orders for 3D-printed surgical equipment and tracking production stages.

Senior Product Designer and Design Systems Consultant · Self-employedJan 2024 – Present · 2 yrs 11 mos

Design responsive web and product interfaces across healthcare, SaaS, e-commerce and marketing—from user flows and wireframes through high-fidelity UI. Build Figma libraries with Auto Layout, components, variants, component properties, variables and design tokens, using Dev Mode for specifications and handoff. Create interactive prototypes with defined UI states, edge cases and responsive behavior, then build and improve responsive sites in Framer and WordPress using HTML/CSS knowledge. Work with clients and developers to define scope, resolve technical constraints and review implementation through design QA.

Senior Design Consultant · Wonderful & BrilliantJan 2022 – Jan 2024 · 2 yrs 1 mo

Lead design for FIFA+ FAST channel experiences and design FIFA+ across web, mobile, and connected TV platforms (LG, Roku, Samsung, Zeasn, Google TV). Create a shared global Figma foundation and city-specific libraries for 16 FIFA World Cup 26 host cities. Govern reusable Figma libraries, components, and templates used across 15+ tournaments, events, and products. Prepare production layouts for 10 languages including right-to-left Arabic and text expansion. Provide developer-ready assets, design QA, and support adoption across distributed teams.

Senior Design Consultant · Wonderful & Brilliant (FIFA)Jan 2022 – Jan 2024 · 2 yrs 1 mo
Senior UI/UX Designer · PixelstormJan 2020 – Jan 2021 · 1 yr 1 mo
Senior Product Designer · APT Travel GroupJan 2019 – Jan 2020 · 1 yr 1 mo
Senior Product Designer · Australian Pacific TouringJan 2019 – Jan 2020 · 1 yr 1 mo
Service Designer · SocialsuiteJan 2018 – Jan 2019 · 1 yr 1 mo

Education· 6

Bachelor of Multimedia Design · Swinburne University of Technology2004 – 2006
Advanced Diploma of Electronic Design and Interactive Media · Chisholm Institute2002 – 2003
Bachelor of Arts/Education (Secondary) · Deakin University2001
Associate Diploma of Arts (Visual Arts) · Chisholm Institute1999 – 2000

Certifications and awards· 5

LinkedIn Learning: Figma: Teams, Stakeholders, and Design Reviews2025 – 2026
LinkedIn Learning: Exploring AI Workflows within Figma Design2025 – 2026
LinkedIn Learning: AI Prototyping with Claude Design2025 – 2026
LinkedIn Learning: Build with AI: Leverage Claude Code Subagents in Software Projects2025 – 2026

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