Lead generation across paid and organic channels; designed and implemented a scalable demand generation engine combining SEO, paid acquisition, ABM, and event marketing; reduced CAC by 18% YoY. Partnered with Sales and Customer Success to create an integrated GTM strategy, contributing to a 3x increase in sales-qualified leads.

GTM Strategy Lead at Digital Silk

Client-facing team lead coordinating the joint efforts of the brand team, design team, SEO team, paid team and dev team to deliver user growth. Identified growth opportunities for a portfolio of B2B SaaS clients generating $2.1 million in client revenue. Creating digital growth strategies and supervising their execution across 6 teams and 51 team members.

Founding Marketer at Kona

Founding Marketer at Kona, an AI coach for remote managers. Delivered the same level of impact as a full-time hire in a fraction of the time by focusing on what moves the needle. 600+ hours spent training the language learning model before launch.

Head of Marketing at involve.me

Overseeing all marketing operations in 11 offices on 5 continents. Led GTM, integrated with Sales and Customer Success; achieved a 3x increase in sales-qualified leads; reduced CAC YoY by 18%. Built and led a team from 1 to 7 and trained managers responsible for 22 people. Drove demand generation and content programs, improving overall go-to-market efficiency.

Global Head of Marketing at HR Placement International

Led marketing for a B2C SaaS recruitment platform. Managed global marketing efforts and a distributed team across multiple offices, driving client revenue growth and expanding brand presence in key markets.

Growth Marketing Lead at Sama.ai

Lead generation across paid and organic channels (SEO, PPC, social ads, and organic content). Designed and implemented a scalable demand generation engine combining SEO, paid acquisition, ABM, and event marketing, reducing CAC by 18% YoY. Partnered with Sales and Customer Success to create an integrated GTM strategy, contributing to a 3x increase in sales-qualified leads.

Global Head of Marketing at Placement International (HR Placement International)

Overseeing marketing operations for a recruitment platform, a B2C SaaS for HR placement. Managed marketing across 11 offices on 5 continents and led multi-office marketing initiatives to drive growth and hires.