Growth Marketing Lead at Sama.ai

Lead generation across paid and organic channels (SEO, PPC, social ads, and organic content). Designed and implemented a scalable demand generation engine combining SEO, paid acquisition, ABM, and event marketing, reducing CAC by 18% YoY. Partnered with Sales and Customer Success to create an integrated GTM strategy, contributing to a 3x increase in sales-qualified leads.

Lead generation across paid and organic channels; designed and implemented a scalable demand generation engine combining SEO, paid acquisition, ABM, and event marketing; reduced CAC by 18% YoY. Partnered with Sales and Customer Success to create an integrated GTM strategy, contributing to a 3x increase in sales-qualified leads.

GTM Strategy Lead at Digital Silk

Client-facing team lead coordinating the joint efforts of the brand team, design team, SEO team, paid team and dev team to deliver user growth. Identified growth opportunities for a portfolio of B2B SaaS clients generating $2.1 million in client revenue. Creating digital growth strategies and supervising their execution across 6 teams and 51 team members.

Founder Marketer at Kona

Founding Marketer at Kona, an AI coach for remote marketers. Delivered the same level of impact as a full-time hire in a fraction of the time, by focusing on what moves the needle. Spent 600+ hours training the language learning model before its launch.

Founding Marketer at Kona

Founding Marketer at Kona, an AI coach for remote managers. Delivered the same level of impact as a full-time hire in a fraction of the time by focusing on what moves the needle. 600+ hours spent training the language learning model before launch.

Head of Marketing at involve.me

Overseeing all marketing operations in 11 offices on 5 continents. Led GTM, integrated with Sales and Customer Success; achieved a 3x increase in sales-qualified leads; reduced CAC YoY by 18%. Built and led a team from 1 to 7 and trained managers responsible for 22 people. Drove demand generation and content programs, improving overall go-to-market efficiency.

Global Head of Marketing at Placement International (HR Placement International)

Overseeing marketing operations for a recruitment platform, a B2C SaaS for HR placement. Managed marketing across 11 offices on 5 continents and led multi-office marketing initiatives to drive growth and hires.