Art director and graphic design leader specializing in retail branding, packaging, and 360 campaign development.
Art director and graphic design leader specializing in retail branding, packaging, and 360 campaign development. Trusted partner to agencies, founders, and marketing teams, guiding projects from concept through polished production under tight timelines.
Known for strategic collaboration, production know-how, and strong visual systems across print, e-commerce, experiential, video/photography, and omni-channel campaigns—spanning luxury, beauty, and major retail brands including Target, Restoration Hardware, and Levi’s.
Created a kiosk concept that was installed at Grand Central terminal in New York City for the launch of Threshold Home. The Dollhouse was furnished with all Threshold products and QR codes accompanied them for immediate purchase. An interactive and self-guided shopping experience.
Brand identity and Art direction for photography e-commerce and social.
Line of home fragrance based on her urban minimalist aesthetic.
Packaging and Logo rebrand with sustainable materials
Gold metalized compact with velvet envelope
Partnered with the founders to create luxury home brand strategy and design across e-commerce, in-store merchandising, email, social, print, seasonal campaigns, and events. Oversaw all aspects of production, established project management and approval processes from the ground up, and managed a marketing partnership with the parent company (Crate and Barrel) plus coordination with the merchandising team. Sourced and managed vendor relationships, including photographers and freelancers.
In partnership with marketing and design, oversaw the rebrand of Eileen Fisher to reflect founder’s original intention and design values, targeting acquisitional clients through omni-channel campaigns: print, packaging, experiential events, digital, social, in-store, and video/photography. Strengthened the company’s presence as a B Corporation leader and established values in the retail space through new ideas for video/photography, events, and social content. Developed processes for a new departmental structure and streamlined creative approvals. Managed and mentored a team of 2 Art Directors and 2 Designers.
Partnered with various clients including Josie Maran Beauty to relaunch and redesign packaging and experiential design with detailed execution for components and print; led Walmart Fashion's e-commerce and CRM creative for their first sustainable line, managing a team to meet aggressive timelines; collaborated on Pier1's 360 rebrand including brand style guide, campaigns, digital, video, in-store and packaging design while overseeing production.
Graphic Design
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