Hi, I’m Monika Nanda, a social media growth manager and brand strategist based in Bengaluru, India. I’m a digital marketing professional with 6.5+ years of experience building and scaling consumer brands through strategic content, data-driven campaigns, and authentic audience engagement. I’ve led multi-channel programs across D2C brands, agencies, and digital platforms, driving measurable growth through content engines, influencer collaborations, and creative experimentation. My work emphasizes performance, storytelling, and a tight brand voice to boost reach, engagement, and conversions.

Hi, I’m Monika Nanda, a social media growth manager and brand strategist based in Bengaluru, India. I’m a digital marketing professional with 6.5+ years of experience building and scaling consumer brands through strategic content, data-driven campaigns, and authentic audience engagement. I’ve led multi-channel programs across D2C brands, agencies, and digital platforms, driving measurable growth through content engines, influencer collaborations, and creative experimentation. My work emphasizes performance, storytelling, and a tight brand voice to boost reach, engagement, and conversions.

Available to hire

Hi, I’m Monika Nanda, a social media growth manager and brand strategist based in Bengaluru, India. I’m a digital marketing professional with 6.5+ years of experience building and scaling consumer brands through strategic content, data-driven campaigns, and authentic audience engagement.

I’ve led multi-channel programs across D2C brands, agencies, and digital platforms, driving measurable growth through content engines, influencer collaborations, and creative experimentation. My work emphasizes performance, storytelling, and a tight brand voice to boost reach, engagement, and conversions.

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Work Experience

Social Media Manager at Lo Foods
November 1, 2024 - Present
Scaled Protein Chef Instagram from 7K to 290K+ followers using high-frequency content, trend-driven reels, and nutrition storytelling; grew DiaBeSmart from 19K to 185K+ followers by positioning the brand as a trusted voice in India’s diet-friendly nutrition. Delivered a data-driven content engine with 25–26 posts per month, combining reels, educational carousels, and influencer collaborations to drive reach, engagement, and follower conversions. Implemented organic growth strategies alongside ₹4–₹6 cost-per-follower paid campaigns, mastering performance-driven growth and brand visibility.
Social Media Manager at Organic Mandya - Bengaluru
June 1, 2024 - October 1, 2024
Grew Instagram organically from 3K to 40K followers (13x growth) through a consistent content strategy, trend-led creatives, and community engagement. Managed end-to-end social media for multiple platforms, publishing 20+ posts per month using structured content calendars while maintaining a consistent brand voice. Executed influencer collaborations and targeted ad campaigns that increased engagement and drove website traffic, expanding brand visibility in the organic food category.
Social Media Manager at Webenza India Pvt Ltd
November 1, 2020 - April 1, 2022
Managed digital marketing for Amazon Launchpad, Tata Power Solar, and Amoeboid brands; developed early-stage strategies, monthly content calendars, and executing flagship campaigns, contests, and brand activations. Coordinated cross-functional teams across performance marketing, SEO, copy, and design, ensuring timely delivery of campaign assets including banners, emails, and storefront creatives for seller marketing requirements. Optimized social media and paid campaigns using performance insights, driving 20–30% increases in website traffic and lead generation; improved posting strategy and audience engagement.
Social Media Executive at Jagran Lakecity University
August 1, 2018 - May 1, 2019
Managed JLU’s official website, blog (Lakelcity Brew), newsletters, and social media channels, producing 25–30 pieces of content monthly including post copy, blogs, and visual Instagram stories. Covered and reported 15+ major university events, press releases, and inter-department initiatives, creating editorial and digital content to strengthen institutional visibility and student engagement. Conducted and published interviews with industry leaders including Dr. Leslie Wickman (NASA Scientist) and Ms. Sangeeta Chacko (Head – Corporate Communications, Percept Ltd.), contributing expert content for university platforms.
Production Coordinator at Gener8 Digital Media Corp
January 1, 2018 - July 1, 2018
Coordinated production workflows to ensure on-time delivery of VFX shots, overseeing over-arching creation, tracking, and implementation of rotoscoped sequences across multiple shots. Managed production tracking tools (FMP, TMS, floor reports), maintaining accurate scheduling, task allocation, and project status updates. Optimized team productivity by ~90% resource utilization, ensuring adherence to production timelines and reporting standards.

Education

Master of Arts in Media and Communication Studies at Christ (Deemed To Be) University
January 1, 2019 - January 1, 2021
Bachelor of Arts in Journalism and Mass Communication at Amity University - Gwalior
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services