Planned, negotiated, placed, evaluated, and reported on all digital media placements to achieve brand objectives. Managed and optimized paid social campaigns to generate qualified traffic and conversions. Analyzed campaign metrics to identify optimization opportunities and ensure KPI alignment. Collaborated with creative teams to develop and test ad creatives. Managed monthly budgets to meet revenue and gross profit targets. Executed end-to-end management of paid social campaigns, including bidding, tracking, and optimization across platforms (Facebook, Instagram, LinkedIn). Worked with data analytics to guide media plans with insights. Presented media plans with clear objectives and rationale. Monitored performance, implemented data-driven optimizations, and maximized long-term ROI. Drove innovation by testing new formats, tracking methods, and buying options. Partnered with cross-functional teams to optimize channel performance and inventory management. Maintained industry relationsh

Ads Manager at Local Web Leads

March 1, 2019 - June 1, 2021

Maintained 32 Facebook Ad Accounts to improve traffic and conversions. Implemented, optimized, and managed campaigns; created landing page content. Generated leads and calls; grew gross profit. Built, A/B tested, and optimized campaigns using funnel-focused strategies. Used KPIs to segment audiences and test subject lines, content, and offers, driving open and click-through rates. Created and analyzed campaign and ad creative reports to identify trends. Implemented Pixel and Conversions API to track conversions and build custom audiences. Led online marketing campaigns to increase brand awareness and engagement. Conducted ongoing experimentation to maximize ROI. Coordinated with creative and marketing teams to ensure alignment. Provided regular reports and recommendations. Reconciled Meta billing monthly.