Paragraph 1: I co-founded Motora Design in 2016 and lead its branding practice, evolving our methodology and delivering complex brand programs for clients across multiple markets. Over the past nine years I have steered 100+ branding and rebranding projects, guiding identities from strategy to execution and ensuring cohesive, high-impact brand systems across touchpoints. My work sits at the intersection of brand strategy and visual leadership, translating business goals into clear, scalable visual solutions that drive growth and long-term value. Paragraph 2: Beyond Motora, I contribute to the design community as a technical jury member for major awards, a YLAI Fellow, and Forbes Under 30 Brazil honoree. I’m passionate about helping organizations articulate who they are with clarity and consistency, fostering relevance and lasting impact. I’m open to meaningful collaborations and leadership challenges in brand and design.

Luize Araujo

Paragraph 1: I co-founded Motora Design in 2016 and lead its branding practice, evolving our methodology and delivering complex brand programs for clients across multiple markets. Over the past nine years I have steered 100+ branding and rebranding projects, guiding identities from strategy to execution and ensuring cohesive, high-impact brand systems across touchpoints. My work sits at the intersection of brand strategy and visual leadership, translating business goals into clear, scalable visual solutions that drive growth and long-term value. Paragraph 2: Beyond Motora, I contribute to the design community as a technical jury member for major awards, a YLAI Fellow, and Forbes Under 30 Brazil honoree. I’m passionate about helping organizations articulate who they are with clarity and consistency, fostering relevance and lasting impact. I’m open to meaningful collaborations and leadership challenges in brand and design.

Available to hire

Paragraph 1: I co-founded Motora Design in 2016 and lead its branding practice, evolving our methodology and delivering complex brand programs for clients across multiple markets. Over the past nine years I have steered 100+ branding and rebranding projects, guiding identities from strategy to execution and ensuring cohesive, high-impact brand systems across touchpoints. My work sits at the intersection of brand strategy and visual leadership, translating business goals into clear, scalable visual solutions that drive growth and long-term value.

Paragraph 2: Beyond Motora, I contribute to the design community as a technical jury member for major awards, a YLAI Fellow, and Forbes Under 30 Brazil honoree. I’m passionate about helping organizations articulate who they are with clarity and consistency, fostering relevance and lasting impact. I’m open to meaningful collaborations and leadership challenges in brand and design.

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Work Experience

Founding Partner | Brand Specialist at Motora Design
May 1, 2016 - Present
Co-founded Motora Design and lead its branding practice, overseeing the evolution of our methodology and the delivery of complex brand programs for clients across multiple markets. Direct branding strategy and identity development, market research, and governance of visual identity systems. Lead multidisciplinary teams of designers, copywriters, and strategists, and regularly present concepts and brand strategies to CEOs and CMOs, translating business goals into clear, scalable visual systems that drive growth and long-term brand value.
YLAI Fellow at Young Leaders of the Americas Initiative (YLAI)
July 1, 2017 - Present
Selected as one of 20 Brazilians in 2017 to participate in the YLAI program, receiving hands-on training in design, management, and entrepreneurship and building connections within an international entrepreneurial ecosystem.
Jury Técnico at ADG Brasil
August 1, 2024 - December 31, 2024
Technical jury for the 14th Graphic Design Biennial in the 'Contains Design' category, evaluating design excellence and innovation.
Jury Técnico at Prémios Lusófonos da Criatividade
November 1, 2023 - November 30, 2024
Technical jury for the Lusophone Creativity Awards in the Design and Graphic Production category for the 2023/2024 biennium.
Consultant at Fábrica de Criatividade
June 1, 2018 - October 31, 2018
Innovation consultancy series delivered with Falconi to help EDP redesign processes and products, focusing on new product creation and internal process redesign.
Graphic Designer (Exchange Program) at Mobius Grey
October 1, 2017 - October 31, 2017
Exchange program experience to learn best practices in graphic design projects and studio management, collaborating closely with Mobius Grey founder and team.
Graphic Designer at Voulta
November 1, 2014 - October 31, 2016
Graphic design internship focusing on visual identity development for corporate presentations and branding.
Líder de Comunicação at UP - Universo de Possibilidades
June 1, 2015 - August 31, 2016
Led visual identity development and acted as graphic designer for the company’s communications.
Graphic Designer at Três Pontos
June 1, 2014 - September 30, 2014
Graphic design internship creating and developing the visual identity for corporate presentations.

Education

Postgraduate in Innovation, Design and Strategy at ESPM Escola Superior de Propaganda e Marketing
January 1, 2019 - January 1, 2020
Design at Universidade do Estado da Bahia
January 1, 2013 - January 1, 2017

Qualifications

Branding e Diferenciação
January 11, 2030 - March 31, 2026
Curso de Produção Gráfica
January 11, 2030 - March 31, 2026
Posicionamento de Marca
January 11, 2030 - March 31, 2026
ARQUITETURA DE MARCAS
January 11, 2030 - March 31, 2026
Design Inovação e Estratégia
January 11, 2030 - March 31, 2026
Young Leaders of the Americas Initiative (YLAI)
January 11, 2030 - March 31, 2026
Mentora de Design Gráfico - Hackaton Salvador
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Other