Luize Araujo
Paragraph 1: I co-founded Motora Design in 2016 and lead its branding practice, evolving our methodology and delivering complex brand programs for clients across multiple markets.
About
Paragraph 1: I co-founded Motora Design in 2016 and lead its branding practice, evolving our methodology and delivering complex brand programs for clients across multiple markets. Over the past nine years I have steered 100+ branding and rebranding projects, guiding identities from strategy to execution and ensuring cohesive, high-impact brand systems across touchpoints. My work sits at the intersection of brand strategy and visual leadership, translating business goals into clear, scalable visual solutions that drive growth and long-term value.
Paragraph 2: Beyond Motora, I contribute to the design community as a technical jury member for major awards, a YLAI Fellow, and Forbes Under 30 Brazil honoree. I’m passionate about helping organizations articulate who they are with clarity and consistency, fostering relevance and lasting impact. I’m open to meaningful collaborations and leadership challenges in brand and design.
- 12 years' experience
- Joined March 2026
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Other
Work experience· 9 roles
Technical jury for the 14th Graphic Design Biennial in the 'Contains Design' category, evaluating design excellence and innovation.
Technical jury for the Lusophone Creativity Awards in the Design and Graphic Production category for the 2023/2024 biennium.
Innovation consultancy series delivered with Falconi to help EDP redesign processes and products, focusing on new product creation and internal process redesign.
Education
Certifications and awards· 7
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