LA

Luize Araujo

Available to hire

Paragraph 1: I co-founded Motora Design in 2016 and lead its branding practice, evolving our methodology and delivering complex brand programs for clients across multiple markets.

About

Paragraph 1: I co-founded Motora Design in 2016 and lead its branding practice, evolving our methodology and delivering complex brand programs for clients across multiple markets. Over the past nine years I have steered 100+ branding and rebranding projects, guiding identities from strategy to execution and ensuring cohesive, high-impact brand systems across touchpoints. My work sits at the intersection of brand strategy and visual leadership, translating business goals into clear, scalable visual solutions that drive growth and long-term value.

Paragraph 2: Beyond Motora, I contribute to the design community as a technical jury member for major awards, a YLAI Fellow, and Forbes Under 30 Brazil honoree. I’m passionate about helping organizations articulate who they are with clarity and consistency, fostering relevance and lasting impact. I’m open to meaningful collaborations and leadership challenges in brand and design.

  • 12 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Other

Work experience· 9 roles

Jury Técnico · ADG BrasilAug 2024 – Dec 2024 · 5 mos

Technical jury for the 14th Graphic Design Biennial in the 'Contains Design' category, evaluating design excellence and innovation.

Jury Técnico · Prémios Lusófonos da CriatividadeNov 2023 – Nov 2024 · 1 yr 1 mo

Technical jury for the Lusophone Creativity Awards in the Design and Graphic Production category for the 2023/2024 biennium.

Consultant · Fábrica de CriatividadeJun 2018 – Oct 2018 · 5 mos

Innovation consultancy series delivered with Falconi to help EDP redesign processes and products, focusing on new product creation and internal process redesign.

Graphic Designer (Exchange Program) · Mobius GreyOct 2017 – Oct 2017 · 1 mo
YLAI Fellow · Young Leaders of the Americas Initiative (YLAI)Jul 2017 – Present · 9 yrs 5 mos
Founding Partner | Brand Specialist · Motora DesignMay 2016 – Present · 10 yrs 7 mos
Líder de Comunicação · UP - Universo de PossibilidadesJun 2015 – Aug 2016 · 1 yr 3 mos
Graphic Designer · VoultaNov 2014 – Oct 2016 · 2 yrs

Education

Postgraduate in Innovation, Design and Strategy · ESPM Escola Superior de Propaganda e Marketing2019 – 2020
Design · Universidade do Estado da Bahia2013 – 2017

Certifications and awards· 7

Branding e Diferenciação2030 – 2026
Curso de Produção Gráfica2030 – 2026
Posicionamento de Marca2030 – 2026
ARQUITETURA DE MARCAS2030 – 2026

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