A dark luxury Arabic campaign for Moussy Lemon Mint a malt drink elevated into a visual universe of gold, void, and cultural authority. Design Concept: The project follows one rule Moussy does not compete; it exists above competition. Every composition makes the amber glass bottle the gravitational center, with light, ingredients, and typography orbiting it in complete deference. Visual System: Five colors unify all seven designs deep green #0D3B1F, ivory #F8F4E3, gold #D4AF37, mint #4CAF50, and deployed across 16:9, 4:5, 1:1, 9:16, and 21:9 formats. Arabic Kufi geometry and flowing Naskh elegance govern every typographic decision. Night Stage Story: سيّد الليل levitates the Moussy bottle above an obsidian Arabic-engraved pedestal, encircled by razor-thin gold celestial orbital arcs, while monumental 3D extruded Kufi letterforms command the deep void above. A tribute to Arabic visual sovereignty. Gold commands darkness.

A cinematic branding portfolio built for Diet Bite a Saudi food brand proving smart nutrition can be visually irresistible. Design Concept: The project translates the ‘Live Natural. Taste Better.’ philosophy into a cohesive narrative that rejects sterile diet aesthetics. From vibrant packaging suites to striking street screens, every touchpoint radiates organic vitality. Visual System: Compositions are anchored by a bold bilingual hierarchy, harmonizing Clash Display and Swissra Condensed. A core palette of Mussel Green and Aromango fuels the energetic DNA, supported by continuous line art. Botanical Harvest Story: The packaging spread captures Saudi nature, layering Medici Ivory with character art bursting with flat-color botanicals. It stands as a vibrant celebration of transparency and sensory abundance. A tribute to cultural wellness. Pure

A luminous brand identity and packaging suite for Lumière & Co., centered on the “Radiant Mornings” Vitamin C collection. The design philosophy embodies “Nature’s Essence,” utilizing a soft, warm color palette of amber, gold, and cream to reflect the illuminating properties of the product. This project showcases a cohesive visual narrative across various touchpoints: elegant glass dropper bottles that highlight the “Pure Vitamin C” formula, flat-lay photography emphasizing “Pure Botanical Ingredients” like fresh citrus and eucalyptus, and lifestyle imagery that invites users to “Elevate Your Routine.” The typography is clean and sophisticated, reinforcing the brand’s promise of clinical efficacy and natural purity. From social media assets promoting “Radiant Skin” to educational content on application rituals, every element is crafted to communicate a sense of premium self-care and morning vitality.

A comprehensive tourism branding campaign celebrating Egypt’s rich cultural heritage through diverse visual narratives. The series encompasses seven distinct design approaches, from the ornate “Golden Nile” pharaonic aesthetic to the contemporary “Cairo City Guide 2026” retro-modern style, geometric “Geometry of Time” showcasing architectural precision, cosmic “Eternal” guardian imagery, adventurous “Unearth Expedition,” and the epic “Visit Egypt” sunset panorama. Each execution balances historical authenticity with contemporary design sensibilities, employing varied typographic treatments, color palettes, and compositional strategies to appeal to different tourism segments. The campaign positions Egypt as both a timeless wonder and a vibrant modern destination, effectively bridging 4,500 years of history with present-day travel experiences through cohesive yet versatile brand storytelling.

A visual identity and poster collection celebrating the intersection of organic form and functional design. This series of marketing posters was created to showcase sculptural furniture through sophisticated typography, earthy color palettes, and refined layouts. Each design emphasizes different aspects of artisan craftsmanship: the flowing wood grain, premium natural materials, linen comfort, and elegant sculptural forms. The aesthetic blends minimalist design principles with warm, tactile imagery to evoke a sense of luxury and handcrafted quality. The typography features clean serif and sans-serif combinations with strategic use of large-scale text treatments (“SCULPTURE,” “GRAIN,” “COMFORT,” “ARTISAN”) that create visual hierarchy and impact. The muted earth-tone palette featuring sage greens, warm taupes, and natural wood browns reinforces the organic, sustainable narrative. This project demonstrates expertise in poster design, brand visual storytelling, and creating cohesive.

A bold automotive campaign concept for the BYD Shark 6, created to position the dual-motor PHEV pickup as a capable, intelligent, and visually commanding companion for every terrain. The visual system combines cinematic vehicle imagery, high-contrast typography, and a deep navy, white, and metallic-gold palette to communicate strength, innovation, and premium utility. The campaign spans social posts, vertical stories, landscape banners, lifestyle visuals, and technical feature content. Each asset highlights a different part of the Shark 6 experience—from 543 HP dual-motor performance and intelligent terrain modes to towing capacity, braking precision, and rugged design details. The art direction balances off-road energy with a clean, modern digital aesthetic, using scale, motion, dramatic light, and spacious composition to turn technical features into memorable visual stories