I’m Alen Matovina, a senior UX/UI and web designer with 20+ years of experience helping clients turn ideas into clear, functional digital products. I specialize in visual identities, websites, and end-to-end digital solutions—starting from needs analysis and content structure, then moving through wireframes and prototypes, responsive design, and practical WordPress implementation. Throughout my career I’ve led projects and collaborated closely with developers and creative teams to ship maintainable results that meet both user and business goals. From founding my studio Moon Safari to leading web design at ICOM and co-founding Radionica, I enjoy translating complex requirements into intuitive interfaces, strong visuals, and solid technical optimization with SEO in mind.

Alen Matovina

I’m Alen Matovina, a senior UX/UI and web designer with 20+ years of experience helping clients turn ideas into clear, functional digital products. I specialize in visual identities, websites, and end-to-end digital solutions—starting from needs analysis and content structure, then moving through wireframes and prototypes, responsive design, and practical WordPress implementation. Throughout my career I’ve led projects and collaborated closely with developers and creative teams to ship maintainable results that meet both user and business goals. From founding my studio Moon Safari to leading web design at ICOM and co-founding Radionica, I enjoy translating complex requirements into intuitive interfaces, strong visuals, and solid technical optimization with SEO in mind.

Available to hire

I’m Alen Matovina, a senior UX/UI and web designer with 20+ years of experience helping clients turn ideas into clear, functional digital products. I specialize in visual identities, websites, and end-to-end digital solutions—starting from needs analysis and content structure, then moving through wireframes and prototypes, responsive design, and practical WordPress implementation.

Throughout my career I’ve led projects and collaborated closely with developers and creative teams to ship maintainable results that meet both user and business goals. From founding my studio Moon Safari to leading web design at ICOM and co-founding Radionica, I enjoy translating complex requirements into intuitive interfaces, strong visuals, and solid technical optimization with SEO in mind.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder and Owner at Moon Safari
January 1, 2023 - Present
Run an independent design studio specializing in visual identities, websites, and digital solutions. Manage client needs analysis, content structuring, concept development, wireframes, prototypes, and responsive user interfaces. Collaborate with developers throughout implementation and coordinate creative teams when required.
Lead Web Designer at ICOM
January 1, 2021 - December 31, 2023
Responsible for website design and development from early concepts and information architecture through visual design and technical implementation. Led projects through key stages, communicated with clients, and aligned design requirements with technical feasibility.
UX/UI Designer, Graphic Designer, Web Designer, WP Specialist at Moon Safari
January 1, 2018 - Present
Leadership & Business Development, Co-Founding & Business Strategy, Company Vision & Growth Planning, Decision Making & Leadership, Building Client Relationships, Business Development & Networking, Negotiating Partnerships & Collaborations, Financial & Project Oversight, Creative Direction, Defining Creative Vision & Brand Direction, Leading Creative Processes & Campaigns, Developing Innovative Concepts, Supervising Visual Communication Across All Channels, Maintaining Brand Consistency, Trend Research & Creative Innovation, Art Direction, Art Direction for Digital & Print Projects , Visual Storytelling & Concept Development, Guiding Design Systems & Visual Standards, Typography, Color & Layout Direction, Supervising Photography, Video & Motion Style, Quality Control of Visual Outputs, Branding & Identity Development, Brand Strategy & Positioning, Logo & Identity System Development, Brand Guidelines Creation, Building Emotional Brand Experiences, Developing Premium & Consistent Brand Aesthetics, Digital & Web Direction, Website & UX/UI Direction, Landing Page & Conversion Strategy, Social Media Visual Direction, Campaign Design Oversight, Creative Input for Development Teams, Team Leadership & Mentorship, Leading Designers & Creative Teams, Mentoring Junior & Mid-Level Creatives, Organizing Creative Workflows, Providing Feedback & Creative Reviews, Building Creative Culture & Team Standards, Client Communication & Presentation, Presenting Creative Concepts & Strategies, Understanding Client Goals & Market Need, Managing High-Level Client Communication, Translating Business Goals into Creative Solutions, Production & Execution Oversight, Supervising Print & Digital Production, Managing Creative Deliverables & Deadlines, Ensuring Technical & Visual Quality Standards, Coordinating External Collaborators & Vendors, Marketing & Brand Growth, Creative Campaign Strategy, Advertising Direction, Content & Storytelling Strategy, Building Brand Presence Across Platforms
Creative Director and Co-founder at Radionica
January 1, 2013 - December 31, 2017
Designed responsive websites and digital interfaces, including wireframes, user flows, and interactive prototypes. Translated business and user needs into design solutions and development specifications. Presented solutions to clients and led designers and other creative collaborators.
Creative & Art Director at Radionica
January 1, 2013 - January 1, 2017
Leadership & Business Development, Co-Founding & Business Strategy, Company Vision & Growth Planning, Decision Making & Leadership, Building Client Relationships, Business Development & Networking, Negotiating Partnerships & Collaborations, Financial & Project Oversight, Creative Direction, Defining Creative Vision & Brand Direction, Leading Creative Processes & Campaigns, Developing Innovative Concepts, Supervising Visual Communication Across All Channels, Maintaining Brand Consistency, Trend Research & Creative Innovation, Art Direction, Art Direction for Digital & Print Projects , Visual Storytelling & Concept Development, Guiding Design Systems & Visual Standards, Typography, Color & Layout Direction, Supervising Photography, Video & Motion Style, Quality Control of Visual Outputs, Branding & Identity Development, Brand Strategy & Positioning, Logo & Identity System Development, Brand Guidelines Creation, Building Emotional Brand Experiences, Developing Premium & Consistent Brand Aesthetics, Digital & Web Direction, Website & UX/UI Direction, Landing Page & Conversion Strategy, Social Media Visual Direction, Campaign Design Oversight, Creative Input for Development Teams, Team Leadership & Mentorship, Leading Designers & Creative Teams, Mentoring Junior & Mid-Level Creatives, Organizing Creative Workflows, Providing Feedback & Creative Reviews, Building Creative Culture & Team Standards, Client Communication & Presentation, Presenting Creative Concepts & Strategies, Understanding Client Goals & Market Need, Managing High-Level Client Communication, Translating Business Goals into Creative Solutions, Production & Execution Oversight, Supervising Print & Digital Production, Managing Creative Deliverables & Deadlines, Ensuring Technical & Visual Quality Standards, Coordinating External Collaborators & Vendors, Marketing & Brand Growth, Creative Campaign Strategy, Advertising Direction, Content & Storytelling Strategy, Building Brand Presence Across Platforms
Graphic & Web Designer at Freelancing
January 1, 2008 - January 1, 2013
Branding & Visual Identity, Logo Design, Brand Identity Development, Defining Colors, Typography & Visual Style, Creation of Brand Guidelines, Visual Brand Strategy, Graphic Design, Business Cards, Flyers & Brochures, Posters & Catalogs, Packaging Design, Social Media Visuals, Advertising Materials, Banner Design, Web Design & UX/UI, Website Design, UI (User Interface) Design, UX (User Experience) Design, Wireframing & Prototyping, Responsive Web Design, Landing Page Design, E-commerce Design, Digital Content & Marketing, Social Media Campaign Visuals, Google Ads & Digital Banners, Newsletter Design, Content Creation, Conversion-Focused Design, Collaboration & Client Communication, Communication with Clients, Understanding Client Needs & Goals, Presentation of Design Concepts, Project Planning & Management, Collaboration with Developers & Marketing Teams, Technical & Production Tasks, Preparing Files for Print & Digital Use, Optimizing Images & Assets for Web, Managing Design Systems & Assets, Basic SEO & Performance Considerations, Freelance Business Responsibilities, Creating Offers & Invoices, Time & Workflow Management, Client Acquisition & Networking, Managing Deadlines & Revisions, Building Personal Brand & Portfolio
Senior Designer at Studio Conex
January 1, 2003 - December 31, 2008
Graphic and web design, print production, and digital assets for social media and advertising. As part of Studio Conex, received The Best of Show and Rebrand 100 awards in 2007.
Designer and Owner at Studio Point
January 1, 2003 - December 31, 2013
Owner and designer of a freelance studio providing graphic and web design, art direction, and production.
Senior Graphic Designer at Studio Conex
January 1, 2003 - January 1, 2008
Creative Leadership & Strategy, Development of Creative Concepts, Defining the Brand’s Visual Direction, Creating Design Strategies, Design Quality Supervision, Making Creative Decisions, Branding & Visual Identity, Logo & Brand System Design, Development of Visual Identities, Creation of Brand Guideline Documents, Consistency of Visual Communication Across All Channels, Advanced Graphic Design, Design of Marketing Materials, Campaigns for Digital & Print Media, Editorial & Layout Design, Packaging & Product Packaging Design, Visual Systems for Large-Scale Projects, Digital Design, Web & UI Design, Social Media Campaigns, Landing Pages & Banners, UX Thinking & User Experience Optimization, Collaboration & Communication, Client Communication, Presentation of Creative Solutions, Collaboration with Developers, Copywriters & Marketing Teams, Leading Design Projects, Mentorship & Team Organization, Mentoring Junior Designers, Design Reviews & Feedback, Workflow Organization, Establishing Design Standards, Production & Technical Preparation, Preparation for Print & Digital Production, Quality Control of Final Materials, Design Optimization for Different Platforms, Monitoring Trends & Innovation, Following Design Trends, Implementation of New Technologies & Tools, Development of Innovative Visual Approaches
Graphic and Web Designer at Europronet
January 1, 2001 - December 31, 2003
Web and graphic design and print production for a leading internet company in Rijeka.
Web Designer at Europronet
January 1, 2001 - January 1, 2003
Web Design & User Experience, Website Design, UI (User Interface) Design, UX (User Experience) Design, Wireframing & Prototyping, User Flow Design, Visual Identity for Web, Applying Brand Identity to Web, Defining Typography, Colors & Layouts, Design of Visual Elements & Icons, Creating a Modern Visual Style, Landing Pages & Conversions, Landing Page Design, CTA Element Optimization
Multimedia Designer at Impuls
January 1, 1995 - December 31, 2000
Created multimedia CD-ROMs, websites, and user interfaces for the Integra and Finnex software applications.
Graphic & Web Designer at Impuls
January 1, 1995 - January 1, 2000
Web Design & User Experience, Website Design, UI (User Interface) Design, UX (User Experience) Design, Wireframing & Prototyping, User Flow Design, Visual Identity for Web, Applying Brand Identity to Web, Defining Typography, Colors & Layouts, Design of Visual Elements & Icons, Creating a Modern Visual Style, Landing Pages & Conversions, Landing Page Design, CTA Element Optimization
Graphic Designer at Studiograf
January 1, 1993 - January 1, 1995
Branding & Visual Identity, Logo Design, Defining Colors, Typography & Visual Style, Brand Guidelines Creation, Brand Visual Strategy, Print Design, Business Cards, Flyers & Brochures, Posters, Catalogs, Product Packaging, Roll-Up Banners, Stickers & Labels

Education

Bachelor’s Degree in Business Informatics at University of Rijeka Faculty of Economics and Business
September 1, 1995 - January 1, 2000
Major in Business Informatics with a focus on economics, information systems, business processes, and digital technologies.
Interaction Interface Design – Applications at Algebra
May 16, 2026 - May 16, 2026
Interaction Interface Design – Websites at Algebra
October 2, 2025 - May 16, 2026
13.03.2025.
User Research & Testing at Algebra
November 11, 2024 - May 12, 2024
User Interface Prototyping Methodology & Prototyping at Algebra
September 12, 2024 - May 2, 2025
Advanced Aspects of UX Design at Algebra
May 16, 2026 - May 16, 2026
UX Design (15 CSVET credits) at Algebra Bernays University
January 1, 2025 - January 1, 2025
Mechanical Engineering Technician at Technical Centre
January 1, 1986 - January 1, 1990
UX Design (15 ECTS CSVET credits; 375 hours) at Algebra Bernays University
January 1, 2025 - January 1, 2025

Qualifications

Best of Awards Rebrand 100
January 1, 2007 - January 1, 2007
Web Index 2008 – Personal portfolio web site
January 1, 2008 - January 1, 2008
EULDA European Logo Design Anual
January 1, 2009 - January 1, 2009
Silver medal for packaging
January 1, 2010 - January 1, 2010
The best packaging series for Honey
January 1, 2011 - January 1, 2011

Industry Experience

Consumer Goods, Healthcare, Manufacturing, Professional Services, Real Estate & Construction, Other, Software & Internet, Education, Media & Entertainment