Alen Matovina

Available to hire

I’m Alen Matovina, a senior UX/UI and web designer with 20+ years of experience helping clients turn ideas into clear, functional digital products.

About

I’m Alen Matovina, a senior UX/UI and web designer with 20+ years of experience helping clients turn ideas into clear, functional digital products. I specialize in visual identities, websites, and end-to-end digital solutions—starting from needs analysis and content structure, then moving through wireframes and prototypes, responsive design, and practical WordPress implementation.

Throughout my career I’ve led projects and collaborated closely with developers and creative teams to ship maintainable results that meet both user and business goals. From founding my studio Moon Safari to leading web design at ICOM and co-founding Radionica, I enjoy translating complex requirements into intuitive interfaces, strong visuals, and solid technical optimization with SEO in mind.

  • 33 years' experience
  • Joined December 2024

Industry experience

  • Consumer Goods
  • Healthcare
  • Manufacturing
  • Professional Services
  • Real Estate & Construction
  • Other
  • Software & Internet
  • Education
  • Media & Entertainment

Work experience· 14 roles

Founder and Owner · Moon SafariJan 2023 – Present · 3 yrs 11 mos

Run an independent design studio specializing in visual identities, websites, and digital solutions. Manage client needs analysis, content structuring, concept development, wireframes, prototypes, and responsive user interfaces. Collaborate with developers throughout implementation and coordinate creative teams when required.

Lead Web Designer · ICOMJan 2021 – Dec 2023 · 3 yrs

Responsible for website design and development from early concepts and information architecture through visual design and technical implementation. Led projects through key stages, communicated with clients, and aligned design requirements with technical feasibility.

UX/UI Designer, Graphic Designer, Web Designer, WP Specialist · Moon SafariJan 2018 – Present · 8 yrs 11 mos

Leadership & Business Development, Co-Founding & Business Strategy, Company Vision & Growth Planning, Decision Making & Leadership, Building Client Relationships, Business Development & Networking, Negotiating Partnerships & Collaborations, Financial & Project Oversight, Creative Direction, Defining Creative Vision & Brand Direction, Leading Creative Processes & Campaigns, Developing Innovative Concepts, Supervising Visual Communication Across All Channels, Maintaining Brand Consistency, Trend Research & Creative Innovation, Art Direction, Art Direction for Digital & Print Projects , Visual Storytelling & Concept Development, Guiding Design Systems & Visual Standards, Typography, Color & Layout Direction, Supervising Photography, Video & Motion Style, Quality Control of Visual Outputs, Branding & Identity Development, Brand Strategy & Positioning, Logo & Identity System Development, Brand Guidelines Creation, Building Emotional Brand Experiences, Developing Premium & Consistent Brand Aesthetics, Digital & Web Direction, Website & UX/UI Direction, Landing Page & Conversion Strategy, Social Media Visual Direction, Campaign Design Oversight, Creative Input for Development Teams, Team Leadership & Mentorship, Leading Designers & Creative Teams, Mentoring Junior & Mid-Level Creatives, Organizing Creative Workflows, Providing Feedback & Creative Reviews, Building Creative Culture & Team Standards, Client Communication & Presentation, Presenting Creative Concepts & Strategies, Understanding Client Goals & Market Need, Managing High-Level Client Communication, Translating Business Goals into Creative Solutions, Production & Execution Oversight, Supervising Print & Digital Production, Managing Creative Deliverables & Deadlines, Ensuring Technical & Visual Quality Standards, Coordinating External Collaborators & Vendors, Marketing & Brand Growth, Creative Campaign Strategy, Advertising Direction, Content & Storytelling Strategy, Building Brand Presence Across Platforms

Creative Director and Co-founder · RadionicaJan 2013 – Dec 2017 · 5 yrs
Creative & Art Director · RadionicaJan 2013 – Jan 2017 · 4 yrs 1 mo
Graphic & Web Designer · FreelancingJan 2008 – Jan 2013 · 5 yrs 1 mo
Senior Designer · Studio ConexJan 2003 – Dec 2008 · 6 yrs
Designer and Owner · Studio PointJan 2003 – Dec 2013 · 11 yrs

Education· 9

Bachelor’s Degree in Business Informatics · University of Rijeka Faculty of Economics and Business1995 – 2000

Major in Business Informatics with a focus on economics, information systems, business processes, and digital technologies.

Interaction Interface Design – Applications · Algebra2026
Interaction Interface Design – Websites · Algebra2025 – 2026

13.03.2025.

User Research & Testing · Algebra2024

Certifications and awards· 5

Best of Awards Rebrand 1002007
Web Index 2008 – Personal portfolio web site2008
EULDA European Logo Design Anual2009
Silver medal for packaging2010

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