I’m Alen Matovina, UX & Graphic Designer, living and working in Rijeka, Croatia, and delivering worldwide. With over 25 years of design experience I was working in many different areas of graphic, web and multimedia design. Since I can remember I’ve been doodling, colouring, painting, sketching, cutting, and scribbling to my emotionals content. The fascination for visual creation got me hooked at an early age and it stayed with me through life. I honed my creative ideas and design skills working for design studios while harbouring a desire to pursue and develop my own style and ideas. My style can be quite subtle, delicate, intricate and beautiful with flat colours, hand drawn typography and simple graphic elements all featuring. I often choose to limit colour in my pieces as working with a palette of just 2 or 3 colours really makes you think about the choices you make.

MoonSafari

I’m Alen Matovina, UX & Graphic Designer, living and working in Rijeka, Croatia, and delivering worldwide. With over 25 years of design experience I was working in many different areas of graphic, web and multimedia design. Since I can remember I’ve been doodling, colouring, painting, sketching, cutting, and scribbling to my emotionals content. The fascination for visual creation got me hooked at an early age and it stayed with me through life. I honed my creative ideas and design skills working for design studios while harbouring a desire to pursue and develop my own style and ideas. My style can be quite subtle, delicate, intricate and beautiful with flat colours, hand drawn typography and simple graphic elements all featuring. I often choose to limit colour in my pieces as working with a palette of just 2 or 3 colours really makes you think about the choices you make.

Available to hire

I’m Alen Matovina, UX & Graphic Designer, living and working
in Rijeka, Croatia, and delivering worldwide. With over 25 years
of design experience I was working in many different areas of
graphic, web and multimedia design.

Since I can remember I’ve been doodling, colouring, painting,
sketching, cutting, and scribbling to my emotionals content. The
fascination for visual creation got me hooked at an early age and
it stayed with me through life.

I honed my creative ideas and design skills working for design
studios while harbouring a desire to pursue and develop my own
style and ideas.

My style can be quite subtle, delicate, intricate and beautiful with
flat colours, hand drawn typography and simple graphic elements
all featuring. I often choose to limit colour in my pieces as working
with a palette of just 2 or 3 colours really makes you think about
the choices you make.

See more

Language

English
Fluent

Work Experience

Graphic Designer at Studiograf
January 1, 1993 - January 1, 1995
Branding & Visual Identity, Logo Design, Defining Colors, Typography & Visual Style, Brand Guidelines Creation, Brand Visual Strategy, Print Design, Business Cards, Flyers & Brochures, Posters, Catalogs, Product Packaging, Roll-Up Banners, Stickers & Labels
Graphic & Web Designer at Impuls
January 1, 1995 - January 1, 2000
Web Design & User Experience, Website Design, UI (User Interface) Design, UX (User Experience) Design, Wireframing & Prototyping, User Flow Design, Visual Identity for Web, Applying Brand Identity to Web, Defining Typography, Colors & Layouts, Design of Visual Elements & Icons, Creating a Modern Visual Style, Landing Pages & Conversions, Landing Page Design, CTA Element Optimization
Web Designer at Europronet
January 1, 2001 - January 1, 2003
Web Design & User Experience, Website Design, UI (User Interface) Design, UX (User Experience) Design, Wireframing & Prototyping, User Flow Design, Visual Identity for Web, Applying Brand Identity to Web, Defining Typography, Colors & Layouts, Design of Visual Elements & Icons, Creating a Modern Visual Style, Landing Pages & Conversions, Landing Page Design, CTA Element Optimization
Senior Graphic Designer at Studio Conex
January 1, 2003 - January 1, 2008
Creative Leadership & Strategy, Development of Creative Concepts, Defining the Brand’s Visual Direction, Creating Design Strategies, Design Quality Supervision, Making Creative Decisions, Branding & Visual Identity, Logo & Brand System Design, Development of Visual Identities, Creation of Brand Guideline Documents, Consistency of Visual Communication Across All Channels, Advanced Graphic Design, Design of Marketing Materials, Campaigns for Digital & Print Media, Editorial & Layout Design, Packaging & Product Packaging Design, Visual Systems for Large-Scale Projects, Digital Design, Web & UI Design, Social Media Campaigns, Landing Pages & Banners, UX Thinking & User Experience Optimization, Collaboration & Communication, Client Communication, Presentation of Creative Solutions, Collaboration with Developers, Copywriters & Marketing Teams, Leading Design Projects, Mentorship & Team Organization, Mentoring Junior Designers, Design Reviews & Feedback, Workflow Organization, Establishing Design Standards, Production & Technical Preparation, Preparation for Print & Digital Production, Quality Control of Final Materials, Design Optimization for Different Platforms, Monitoring Trends & Innovation, Following Design Trends, Implementation of New Technologies & Tools, Development of Innovative Visual Approaches
Graphic & Web Designer at Freelancing
January 1, 2008 - January 1, 2013
Branding & Visual Identity, Logo Design, Brand Identity Development, Defining Colors, Typography & Visual Style, Creation of Brand Guidelines, Visual Brand Strategy, Graphic Design, Business Cards, Flyers & Brochures, Posters & Catalogs, Packaging Design, Social Media Visuals, Advertising Materials, Banner Design, Web Design & UX/UI, Website Design, UI (User Interface) Design, UX (User Experience) Design, Wireframing & Prototyping, Responsive Web Design, Landing Page Design, E-commerce Design, Digital Content & Marketing, Social Media Campaign Visuals, Google Ads & Digital Banners, Newsletter Design, Content Creation, Conversion-Focused Design, Collaboration & Client Communication, Communication with Clients, Understanding Client Needs & Goals, Presentation of Design Concepts, Project Planning & Management, Collaboration with Developers & Marketing Teams, Technical & Production Tasks, Preparing Files for Print & Digital Use, Optimizing Images & Assets for Web, Managing Design Systems & Assets, Basic SEO & Performance Considerations, Freelance Business Responsibilities, Creating Offers & Invoices, Time & Workflow Management, Client Acquisition & Networking, Managing Deadlines & Revisions, Building Personal Brand & Portfolio
Creative & Art Director at Radionica
January 1, 2013 - January 1, 2017
Leadership & Business Development, Co-Founding & Business Strategy, Company Vision & Growth Planning, Decision Making & Leadership, Building Client Relationships, Business Development & Networking, Negotiating Partnerships & Collaborations, Financial & Project Oversight, Creative Direction, Defining Creative Vision & Brand Direction, Leading Creative Processes & Campaigns, Developing Innovative Concepts, Supervising Visual Communication Across All Channels, Maintaining Brand Consistency, Trend Research & Creative Innovation, Art Direction, Art Direction for Digital & Print Projects , Visual Storytelling & Concept Development, Guiding Design Systems & Visual Standards, Typography, Color & Layout Direction, Supervising Photography, Video & Motion Style, Quality Control of Visual Outputs, Branding & Identity Development, Brand Strategy & Positioning, Logo & Identity System Development, Brand Guidelines Creation, Building Emotional Brand Experiences, Developing Premium & Consistent Brand Aesthetics, Digital & Web Direction, Website & UX/UI Direction, Landing Page & Conversion Strategy, Social Media Visual Direction, Campaign Design Oversight, Creative Input for Development Teams, Team Leadership & Mentorship, Leading Designers & Creative Teams, Mentoring Junior & Mid-Level Creatives, Organizing Creative Workflows, Providing Feedback & Creative Reviews, Building Creative Culture & Team Standards, Client Communication & Presentation, Presenting Creative Concepts & Strategies, Understanding Client Goals & Market Need, Managing High-Level Client Communication, Translating Business Goals into Creative Solutions, Production & Execution Oversight, Supervising Print & Digital Production, Managing Creative Deliverables & Deadlines, Ensuring Technical & Visual Quality Standards, Coordinating External Collaborators & Vendors, Marketing & Brand Growth, Creative Campaign Strategy, Advertising Direction, Content & Storytelling Strategy, Building Brand Presence Across Platforms
UX/UI Designer, Graphic Designer, Web Designer, WP Specialist at Moon Safari
January 1, 2018 - Present
Leadership & Business Development, Co-Founding & Business Strategy, Company Vision & Growth Planning, Decision Making & Leadership, Building Client Relationships, Business Development & Networking, Negotiating Partnerships & Collaborations, Financial & Project Oversight, Creative Direction, Defining Creative Vision & Brand Direction, Leading Creative Processes & Campaigns, Developing Innovative Concepts, Supervising Visual Communication Across All Channels, Maintaining Brand Consistency, Trend Research & Creative Innovation, Art Direction, Art Direction for Digital & Print Projects , Visual Storytelling & Concept Development, Guiding Design Systems & Visual Standards, Typography, Color & Layout Direction, Supervising Photography, Video & Motion Style, Quality Control of Visual Outputs, Branding & Identity Development, Brand Strategy & Positioning, Logo & Identity System Development, Brand Guidelines Creation, Building Emotional Brand Experiences, Developing Premium & Consistent Brand Aesthetics, Digital & Web Direction, Website & UX/UI Direction, Landing Page & Conversion Strategy, Social Media Visual Direction, Campaign Design Oversight, Creative Input for Development Teams, Team Leadership & Mentorship, Leading Designers & Creative Teams, Mentoring Junior & Mid-Level Creatives, Organizing Creative Workflows, Providing Feedback & Creative Reviews, Building Creative Culture & Team Standards, Client Communication & Presentation, Presenting Creative Concepts & Strategies, Understanding Client Goals & Market Need, Managing High-Level Client Communication, Translating Business Goals into Creative Solutions, Production & Execution Oversight, Supervising Print & Digital Production, Managing Creative Deliverables & Deadlines, Ensuring Technical & Visual Quality Standards, Coordinating External Collaborators & Vendors, Marketing & Brand Growth, Creative Campaign Strategy, Advertising Direction, Content & Storytelling Strategy, Building Brand Presence Across Platforms

Education

Bachelor’s Degree in Business Informatics at University of Rijeka Faculty of Economics and Business
September 1, 1995 - January 1, 2000
Major in Business Informatics with a focus on economics, information systems, business processes, and digital technologies.
Interaction Interface Design – Applications at Algebra
May 16, 2026 - May 16, 2026
Interaction Interface Design – Websites at Algebra
October 2, 2025 - May 16, 2026
13.03.2025.
User Research & Testing at Algebra
November 11, 2024 - May 12, 2024
User Interface Prototyping Methodology & Prototyping at Algebra
September 12, 2024 - May 2, 2025
Advanced Aspects of UX Design at Algebra
May 16, 2026 - May 16, 2026

Qualifications

Best of Awards Rebrand 100
January 1, 2007 - January 1, 2007
Web Index 2008 – Personal portfolio web site
January 1, 2008 - January 1, 2008
EULDA European Logo Design Anual
January 1, 2009 - January 1, 2009
Silver medal for packaging
January 1, 2010 - January 1, 2010
The best packaging series for Honey
January 1, 2011 - January 1, 2011

Industry Experience

Consumer Goods, Healthcare, Manufacturing, Professional Services, Real Estate & Construction, Other