Alen Matovina
I’m Alen Matovina, a senior UX/UI and web designer with 20+ years of experience helping clients turn ideas into clear, functional digital products.
About
I’m Alen Matovina, a senior UX/UI and web designer with 20+ years of experience helping clients turn ideas into clear, functional digital products. I specialize in visual identities, websites, and end-to-end digital solutions—starting from needs analysis and content structure, then moving through wireframes and prototypes, responsive design, and practical WordPress implementation.
Throughout my career I’ve led projects and collaborated closely with developers and creative teams to ship maintainable results that meet both user and business goals. From founding my studio Moon Safari to leading web design at ICOM and co-founding Radionica, I enjoy translating complex requirements into intuitive interfaces, strong visuals, and solid technical optimization with SEO in mind.
- 33 years' experience
- Joined December 2024
Industry experience
- Consumer Goods
- Healthcare
- Manufacturing
- Professional Services
- Real Estate & Construction
- Other
- Software & Internet
- Education
- Media & Entertainment
Work experience· 14 roles
Run an independent design studio specializing in visual identities, websites, and digital solutions. Manage client needs analysis, content structuring, concept development, wireframes, prototypes, and responsive user interfaces. Collaborate with developers throughout implementation and coordinate creative teams when required.
Responsible for website design and development from early concepts and information architecture through visual design and technical implementation. Led projects through key stages, communicated with clients, and aligned design requirements with technical feasibility.
Leadership & Business Development, Co-Founding & Business Strategy, Company Vision & Growth Planning, Decision Making & Leadership, Building Client Relationships, Business Development & Networking, Negotiating Partnerships & Collaborations, Financial & Project Oversight, Creative Direction, Defining Creative Vision & Brand Direction, Leading Creative Processes & Campaigns, Developing Innovative Concepts, Supervising Visual Communication Across All Channels, Maintaining Brand Consistency, Trend Research & Creative Innovation, Art Direction, Art Direction for Digital & Print Projects , Visual Storytelling & Concept Development, Guiding Design Systems & Visual Standards, Typography, Color & Layout Direction, Supervising Photography, Video & Motion Style, Quality Control of Visual Outputs, Branding & Identity Development, Brand Strategy & Positioning, Logo & Identity System Development, Brand Guidelines Creation, Building Emotional Brand Experiences, Developing Premium & Consistent Brand Aesthetics, Digital & Web Direction, Website & UX/UI Direction, Landing Page & Conversion Strategy, Social Media Visual Direction, Campaign Design Oversight, Creative Input for Development Teams, Team Leadership & Mentorship, Leading Designers & Creative Teams, Mentoring Junior & Mid-Level Creatives, Organizing Creative Workflows, Providing Feedback & Creative Reviews, Building Creative Culture & Team Standards, Client Communication & Presentation, Presenting Creative Concepts & Strategies, Understanding Client Goals & Market Need, Managing High-Level Client Communication, Translating Business Goals into Creative Solutions, Production & Execution Oversight, Supervising Print & Digital Production, Managing Creative Deliverables & Deadlines, Ensuring Technical & Visual Quality Standards, Coordinating External Collaborators & Vendors, Marketing & Brand Growth, Creative Campaign Strategy, Advertising Direction, Content & Storytelling Strategy, Building Brand Presence Across Platforms
Education· 9
Major in Business Informatics with a focus on economics, information systems, business processes, and digital technologies.
13.03.2025.
Certifications and awards· 5
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