I’m a highly experienced designer with a strong background in graphic, CX/UX, and strategic design, working across agency and corporate environments in New Zealand, Australia, and the UK. I partner closely with clients and teams to understand customer needs and translate insights into clear, compelling design solutions. My experience spans shopper marketing, corporate brand design, and human-centred design, helping brands connect with their audiences through thoughtful, creative, and effective visual communications.…

Martin Sawbridge PDINZ

I’m a highly experienced designer with a strong background in graphic, CX/UX, and strategic design, working across agency and corporate environments in New Zealand, Australia, and the UK. I partner closely with clients and teams to understand customer needs and translate insights into clear, compelling design solutions. My experience spans shopper marketing, corporate brand design, and human-centred design, helping brands connect with their audiences through thoughtful, creative, and effective visual communications.…

Available to hire

I’m a highly experienced designer with a strong background in graphic, CX/UX, and strategic design, working across agency and corporate environments in New Zealand, Australia, and the UK. I partner closely with clients and teams to understand customer needs and translate insights into clear, compelling design solutions.

My experience spans shopper marketing, corporate brand design, and human-centred design, helping brands connect with their audiences through thoughtful, creative, and effective visual communications.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Human-Centred Design Lead at ASB Bank
September 1, 2022 - October 1, 2023
Led CX capability uplift across the bank, embedding human-centred design into enterprise-wide projects. Designed and facilitated workshops to up-skill staff, build CX maturity, and embed new ways of working. Member of ASB’s Design Practice Leadership team, shaping design governance and assisted in the design of a CX best practice playbook, frameworks and strategy across the operating model.
Strategic Design Lead (Everyday Banking Tribe) at ASB Bank
August 1, 2021 - September 1, 2022
Partnered with Tribe Leadership to define CX strategy, design goals, and target state customer journeys. Co-design lead on a flagship transformation programme for 18–24-year-old customers, creating a new CVP, omni-channel experience strategy, and future-state roadmaps. Mentored and grew the design capability across the Tribe, embedding CX/ UX into decision-making and delivery.
CX Design Specialist at Suncorp Group
September 1, 2020 - August 1, 2021
Partnered with the Technology & Transformation team to embed human-centred design methodologies across the business. Developed and facilitated Design Thinking workshops to accelerate digital transformation while developing internal human-centred design capabilities. Led a redesign of insurance claims journeys to deliver a seamless claimant and staff experience.
Senior Experience Designer (Contract) at 2degrees Mobile
August 1, 2019 - June 1, 2020
CX Lead on a major digital transformation project; delivered journey maps, personas, prototyping and testing. Transitioned design sprint cycles from in-person to online during COVID, maintaining momentum and delivering strong outcomes.
Design Partner / Freelance Associate at DesignThinkers Academy New Zealand
March 1, 2018 - Present
Co-founded and established the New Zealand arm of the global DesignThinkers Academy. Facilitated Design Thinking workshops for businesses, uplifting capability and embedding co-creation practices. Secured and maintained client relationships across New Zealand and Australia, driving repeat business.
Design Director (Consultant) at Found Design
October 1, 2012 - Present
Founded a design practice specialising in brand design, CX and strategic design. Expanded expertise to include CX and strategic design to help brands connect with customers. Clients included DesignThinkers Academy New Zealand, The Cause Collective, ClearPoint Digital, Rowing New Zealand, Beach Sprints New Zealand.
Strategic Design Lead (Everyday Banking Tribe) at Air New Zealand
March 1, 2012 - November 1, 2016
Partnered with Tribe leadership to define CX strategy, design goals, and target state journeys for everyday banking. Co-design lead on flagship transformation programme for 18–24-year-olds, delivering CVP, omni-channel strategy, and future-state roadmaps. Mentored and grew design capability within the tribe.
Creative Director at Raydar, Clemenger Group (Auckland)
December 1, 2006 - February 1, 2012
Led creative direction across agency, delivering brand and campaign design. Built strong client relationships and contributed to award-winning work.
Senior Art Director at Ogilvy, London
January 1, 2005 - December 31, 2005
Freelance Senior Art Director delivering design and campaigns for a range of clients.

Education

Foundation in Graphic Design and Visual Communications at Kingston University UK
September 23, 1991 - July 24, 1992
Master's Degree in Design Management at Northumbria University UK
September 26, 2016 - July 14, 2017
Graduate Certificate in Business and Marketing at Auckland University of Technology New Zealand
August 11, 2003 - May 20, 2005
MA. Design Management (Pass with Distinction) at University of Northumbria, UK
January 1, 2016 - January 1, 2017
Graduate Certificate. Business and Marketing (Pass with Merit) at Auckland University of Technology
January 1, 2003 - January 1, 2005
Graphic Design and Communication at Kingston University, UK
January 1, 1991 - January 1, 1992
UI/UX Design Essentials - How to Use AI and ChatGPT for Efficient UX Research at Udemy
January 1, 2024 - January 1, 2025

Qualifications

Service Design Facilitation Mastery (Certified)
January 1, 2018 - February 2, 2026
Human Centred Service Design - Insights for Innovation
January 1, 2018 - February 2, 2026
Leadership Essentials Programme
January 1, 2014 - February 2, 2026
Building a Successful Design Organisation
January 1, 2013 - February 2, 2026
PDINZ Membership
January 1, 2015 - February 2, 2026
MA. Design Management (Pass with Distinction)
January 1, 2016 - January 1, 2017
Graduate Certificate. Business and Marketing (Pass with Merit)
January 1, 2003 - January 1, 2005
Graphic Design and Communication
January 1, 1991 - January 1, 1992
UI/UX Design Essentials - How to Use AI and ChatGPT for Efficient UX Research
January 1, 2024 - January 1, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail, Financial Services, Software & Internet

Skills

Experience Level

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