Martin Sawbridge PDINZ
I’m a highly experienced designer with a strong background in graphic, CX/UX, and strategic design, working across agency and corporate environments in New Zealand, Australia, and the UK.
About
I’m a highly experienced designer with a strong background in graphic, CX/UX, and strategic design, working across agency and corporate environments in New Zealand, Australia, and the UK. I partner closely with clients and teams to understand customer needs and translate insights into clear, compelling design solutions.
My experience spans shopper marketing, corporate brand design, and human-centred design, helping brands connect with their audiences through thoughtful, creative, and effective visual communications.
- 20 years' experience
- Joined March 2024
Industry experience
- Professional Services
- Media & Entertainment
- Retail
- Financial Services
- Software & Internet
Work experience· 9 roles
Led CX capability uplift across the bank, embedding human-centred design into enterprise-wide projects. Designed and facilitated workshops to up-skill staff, build CX maturity, and embed new ways of working. Member of ASB’s Design Practice Leadership team, shaping design governance and assisted in the design of a CX best practice playbook, frameworks and strategy across the operating model.
Partnered with Tribe Leadership to define CX strategy, design goals, and target state customer journeys. Co-design lead on a flagship transformation programme for 18–24-year-old customers, creating a new CVP, omni-channel experience strategy, and future-state roadmaps. Mentored and grew the design capability across the Tribe, embedding CX/ UX into decision-making and delivery.
Partnered with the Technology & Transformation team to embed human-centred design methodologies across the business. Developed and facilitated Design Thinking workshops to accelerate digital transformation while developing internal human-centred design capabilities. Led a redesign of insurance claims journeys to deliver a seamless claimant and staff experience.
Education· 7
Certifications and awards· 9
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