Coordinated with the external agency to produce social and digital content aligned with strategic objectives, including creative asset review and approval. Managed influencer collaborations end-to-end through the agency, overseeing briefing, deliverables, creative review, and operational coordination. Integrated influencer initiatives into social media strategies and supported on-set content production to ensure narrative consistency and brand alignment. Supported campaign tracking, internal reporting, and cross-functional collaboration on brand activations and special marketing initiatives.

Trade Marketing Intern at Nestlé Waters

June 30, 2025 - June 30, 2025

Collaborated with the sales and marketing teams to execute trade marketing plans aimed at enhancing product visibility and sales performance. Analyzed market data to identify growth opportunities, tracked campaign performance, and optimized strategies based on insights. Supported the development of category management initiatives, ensuring alignment with overall business objectives and customer needs. Monitored competitor activities to inform trade strategies and highlight differentiation opportunities. Strengthened relationships with retail partners by providing tailored solutions to improve shelf positioning and promotional effectiveness.

Social Media Manager at Samsung Italia

July 1, 2025 - Present

Operational agency coordination: daily management of workflows with creative and production agencies; sharing briefs, monitoring deadlines, and performing initial quality control of content and editorial calendars against brand guidelines. Liaison between corporate BUs to integrate launches, campaigns, and CSR initiatives into social channels; autonomously managing the lifecycle of assigned projects from stakeholder alignment to publication. Managed influencer campaigns: profiling and scouting aligned creators, monitoring deliverables, coordinating product seeding, and analyzing campaign results. Localized global toolkits and guidelines for the Italian market, coordinating internal approvals across Marketing, PR, Retail, and Legal. On-site supervision during photoshoots, events, and local activations with external partners to ensure accurate execution of guidelines.

Trade Marketing Intern at Nestlé Waters

October 1, 2024 - June 1, 2025

Commercial planning & sales enablement: Coordinated national plans for Italian mass retail (GDO) and supported the sales force with presentations for new product launches; managed nationwide sample allocation and redefine the sell-in assortment architecture. Assortment & catalog optimization: redesigned data visualization for pallets, packaging, and dimensions to optimize clarity for the sales force. Project management for retail activations: end-to-end management of a full-funnel activation with a key retailer, coordinating radio ads, customized shopping carts, flyers, and digital signage from concept through vendor ordering, installation monitoring, and dismantle. Market & performance analysis: supported sell-out analyses and competitor monitoring to drive promotional planning, visibility initiatives, and retailer negotiations.