Goal-driven marketing and communications specialist with 7+ years of professional B2B/B2C online marketing and PR experience leading content strategy, creation, and distribution to drive business development.

About

Goal-driven marketing and communications specialist with 7+ years of professional B2B/B2C online marketing and PR experience leading content strategy, creation, and distribution to drive business development. Content repurposing pro, specializing in video, audio, AI, and live / experiential events. Trained actor with extensive live storytelling experience. Established in the Netherlands, based in Haarlem, with no work restrictions.

  • 9 years' experience
  • Joined September 2025

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment

Work experience· 4 roles

Head of Content · Level AgencyJan 2024 – Present · 2 yrs 11 mos

Led content strategy and production for three B2B enterprise brands across 8+ channels; managed department budget of $200K; implemented AI-enabled processes to scale content, coordinating with IT and senior stakeholders; oversaw multi-brand editorial calendars, timelines, and deliverables.

Content Strategist · Career.io (formerly Talent Inc.)Dec 2023 – Sep 2025 · 1 yr 10 mos

Managed a global team of 20+ writers/editors and content/social media vendors across 12+ brands; defined comprehensive content strategy, improved SEO, and increased site visits; produced high-impact content for Resume.io resulting in ~5M monthly visitors; audited and optimized content journeys for multiple brands.

Content Strategist · FreelanceDec 2020 – Sep 2025 · 4 yrs 10 mos

Delivered content strategy and production for B2B/B2C clients (SaaS, professional services, education) including SEO, paid ads, blogs, newsletters, webinars, and social media; established integrated content workflows across multiple brands and vendors.

Production & Live Event Manager · FreelanceDec 2016 – Sep 2025 · 8 yrs 10 mos

Education

Master of Fine Arts · The University of Tennessee, Knoxville2030 – 2025
Bachelor of Fine Arts · Chapman University2030 – 2025

Certifications and awards· 5

Columbia X Marketing Analytics2030 – 2025
Marketing Analytics: Wharton (UPenn) - Data Tools & Techniques2030 – 2025
Google Ads2030 – 2025
Google Analytics2030 – 2025

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