MORGAN FEARON

Marketing Executive at DriverCheck Limited

Planned and executed digital marketing campaigns targeting fleet managers and HR decision-makers via LinkedIn and email. Managed company LinkedIn presence, growing page followers and improving engagement through consistent content scheduling. Built and distributed a monthly email newsletter to a database of 3,000+ contacts, tracking open rates and click-throughs. Created marketing collateral including case studies, landing page copy, and sales enablement materials. Collaborated with the product team to promote new service launches and updated website content to reflect current offerings.

TikTok Shop Manager at Freelance (Multiple Brands)

Provided end-to-end TikTok Shop management across multiple UK brands, including affiliate recruitment, creator outreach, listing optimisation, GMV Max, Spark Ads, live shopping, and weekly performance reporting. Notable outcomes included: scaled Fuzz Off from £2k/month to £10k in 30 days and £20k by day 6; scaled 60 Petiboo Pet (homeware) to £50k/month under full end-to-end management; scaled My Candy Shop (FMCG) from £10k to £20k/month in 30 days via listing restructuring, optimisation, and affiliate recruitment; recruited and cultivated 500 brand-aligned affiliates for Doughnotts (FMCG) in 60 days; generated £10k profit in 30 days for Nesti Shop (health & wellness), selling out entirely on TikTok within 45 days.

Founder and Director at EMF Publishing Limited

Scaled the emotional gifting books brand from zero to 7 figures in 18 months via TikTok Shop, organic content, and affiliate marketing. Hit £100k/month in 3 months without paid ads, reached £200k/month within 5 months after adding Spark Ads. Sold 60k+ units on TikTok Shop and 150k+ units across all platforms. Managed 35k+ affiliates, building the entire affiliate programme from scratch.

Marketing Content Assistant at PKF S M i t h Cooper

Produced written content for the firm’s website, blog, and LinkedIn covering audit, tax, and business advisory services. Supported the senior marketing team in planning and delivering campaigns for sector-specific events and webinars. Helped produce client-facing materials including newsletters, thought leadership articles, and email campaigns. Monitored social media performance and compiled monthly analytics reports to inform content planning. Coordinated with fee earners across multiple service lines to gather insights and translate technical content into accessible marketing copy.

Social Media Manager at 44-Media Ltd

Produced social media campaigns for real estate and tech recruitment clients. Created and tracked monthly performance reports and KPI dashboards to optimise campaigns. Managed client accounts across Facebook, Instagram, Twitter, and LinkedIn.

Social Media Assistant and Project Administrator at Base 51

Led social media strategy and content creation for Training Academy and Evolution Plus programmes. Analysed account analytics and optimised campaigns to drive enrolment.

Sales and Marketing Intern at VMware

Compiled marketing reports to help account executives identify leads and hit targets. Supported the sales team with data-driven insights and marketing materials across sales, marketing, and product teams.