I'm Alessandro Morotti, a Visual Designer and UX Consultant with over a decade of experience in graphic, visual, and UX design. I specialize in visual identities, brand development, typography, UX/UI, and publication design, collaborating with teams across Europe and North America to deliver cohesive branding and expressive digital experiences. I enjoy turning complex concepts into clear, tactile reality—leading design projects for signage, retail, hospitality, and events, and blending on-site production with digital strategy. I'm passionate about storytelling, sustainable practices, and continuous learning, expanding my skills in design, marketing, SEO, and prompt engineering while exploring art, photography, and conversation with diverse communities.…

Alessandro Morotti

I'm Alessandro Morotti, a Visual Designer and UX Consultant with over a decade of experience in graphic, visual, and UX design. I specialize in visual identities, brand development, typography, UX/UI, and publication design, collaborating with teams across Europe and North America to deliver cohesive branding and expressive digital experiences. I enjoy turning complex concepts into clear, tactile reality—leading design projects for signage, retail, hospitality, and events, and blending on-site production with digital strategy. I'm passionate about storytelling, sustainable practices, and continuous learning, expanding my skills in design, marketing, SEO, and prompt engineering while exploring art, photography, and conversation with diverse communities.…

Available to hire

I’m Alessandro Morotti, a Visual Designer and UX Consultant with over a decade of experience in graphic, visual, and UX design. I specialize in visual identities, brand development, typography, UX/UI, and publication design, collaborating with teams across Europe and North America to deliver cohesive branding and expressive digital experiences.

I enjoy turning complex concepts into clear, tactile reality—leading design projects for signage, retail, hospitality, and events, and blending on-site production with digital strategy. I’m passionate about storytelling, sustainable practices, and continuous learning, expanding my skills in design, marketing, SEO, and prompt engineering while exploring art, photography, and conversation with diverse communities.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Studio Manager / Senior Designer at Sign Shop London
October 1, 2018 - October 1, 2018
Owning and leading a studio, delivering digital and print design across branding, marketing materials, banners, signage, large-format printing, vinyl production, and on-site store decoration projects in Italy and Spain. Collaborated with local interiors studios to create personalized decorations and provided production management for events and signage across multiple countries. Notable clients included KTM, Italcementi, UBI Bank, Orio Center Mall, Percassi Group, and EFI.
Graphic Designer at ALLGRAF
April 1, 2013 - April 1, 2013
Graphic design work involving branding, identity, print and digital design, contributing to visual communication and classroom/creative projects.
Graphic/Web Designer at EFFICIENT SIGN
March 1, 2016 - March 1, 2016
Designed signage, branding, marketing materials, and websites; produced campaign materials for stores and events; collaborated with BMW GB, Ria Money Transfer, and Equinox; travelled to the US and Southeast Asia for client meetings.
Senior Designer at THE CREATIVE BASE
February 1, 2021 - February 1, 2021
Post-production for e-commerce photography and website assets; supported marketing with social media planning, online advertising campaigns (Facebook Ads, Google Analytics); copywriting and photo-shoot assistance.
Senior Designer / Retoucher at LUISA BELOTTI BOUTIQUE
December 1, 2021 - December 1, 2021
Design and development of the studio's visual identity, website redesign, social media coordination, and internal digital presentations for clients.
Visual Designer at COIMA IMAGE
September 1, 2022 - September 1, 2022
UI Design and UX consultancy, combining creative and analytical skills to deliver user-centered products across EMEA aligned with business goals.
Senior Designer & UX Consultant at PATH POINTERS
December 1, 2023 - December 1, 2023
Graphic design and event coordination; branding, menus, and promotional materials; managing social media content and event planning to enhance client identity and community engagement.
Graphic Designer & Event Coordinator at QUEENS WOOD CAFE
February 1, 2025 - February 1, 2025
Designing branding, menus, and promotional materials; managing social media content and events to strengthen the cafe’s identity and community presence.
Visual Designer at SPK
June 1, 2025 - June 1, 2025
Freelance visual design projects across branding, digital and print media.

Education

Diploma of Graphic Designer at IPSSC “C. Caniana”
January 11, 2030 - October 30, 2025
Graduate in Graphic Design at Bergamo - Italy
September 1, 2003 - June 1, 2008
Courses (Graphic Design) at SVA - NEW YORK CITY, USA
January 1, 2009 - August 1, 2011

Qualifications

Diploma of Graphic Designer
September 1, 2003 - June 6, 2008
BFA Fine Arts (Design and Advertising)
January 11, 2009 - December 1, 2011
SVA (School of Visual Arts)

Industry Experience

Media & Entertainment, Professional Services, Retail, Education