Led the design of promotion interfaces for SnappFood's Customer Menu, ensuring seamless integration and identifying critical UX areas for future expansions. Implemented strategies that reduced Merchant Application activation tickets by 4% and restructured product creation to increase creation by 5% and cut QC time by 29%. Collaborated with a 5-person design team to create Food Ro within a 4-week deadline. Overhauled the tagging system to enable seamless integration across 3 departments and mentored mid-level designers. Conducted heuristic evaluations, user surveys, interviews, and usability tests to drive iterative improvements. Actively participated in design critiques and ensured smooth handoffs to a new design system.

Senior Product Designer at DigiPay Fintech

December 1, 2021 - September 30, 2022

Developed a comprehensive design strategy to gather user needs for Internet Package features and redesigned the toll flow to comply with government regulations, ensuring a seamless and legally compliant user experience.

Product Design Lead at RoundTableApps Agency

August 1, 2020 - December 31, 2021

Spearheaded design initiatives for innovative, user-centric software products; established and managed a team of 4 designers; fostered a collaborative environment and implemented structured workflows to improve productivity and quality. Collaborated with cross-functional teams to translate complex challenges into simple, elegant solutions and contributed to delivering cutting-edge digital experiences.

Product Designer at First Eurasia E-commerce B2B

October 1, 2014 - May 31, 2022

Led the redesign of CRM software, designed user-centric features for PG CRM, delivered intuitive VoIP interfaces, and crafted interfaces for a B2B fintech app, aligning with industry standards and user expectations. Led multi-platform web projects across various B2B and SaaS initiatives, emphasizing simplicity and usability. Achieved up to a 400% increase in phone calls through site optimization and built a centralized FAQ repository to reduce response times by about 24 hours on average.