Available to hire
I am a multidisciplinary digital strategist with a background in civil engineering and a passion for meaningful, human-centered communication. As a feminist activist and founder of Yuf Communication, I help brands and institutions develop creative, strategic, and ethical digital campaigns and inclusive branding that merge purpose with performance.
I enjoy combining my expertise in digital communication with my commitment to social impact, producing impactful content and managing social media campaigns. Outside of work, I am a certified yoga teacher focused on wellness and women’s empowerment.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
French
Advanced
Arabic
Advanced
Work Experience
Fondatrice at Yuf communication
March 31, 2024 - July 17, 2025Founded own agency and supported major clients like Toro Toro, Akira Back, Gontran Cherrier and Tour Hassan Palace in strategic digital communication, brand content and social media management.
Digital Communication Manager at Mediquest, Marrakech
March 31, 2024 - July 17, 2025Built communication plans adapted to brand positioning; created social media and website content; monitored online reputation; conducted trendwatching and strategic performance analysis.
Digital Strategist at Global Diversity (Remote, UK)
August 31, 2022 - July 17, 2025Developed mission-led digital strategies; managed online presence and cross-channel communications; analyzed results and adapted campaigns for social impact.
Freelance – Digital Communications Director at Art pour Art Marrakech - Marrakech
September 30, 2022 - July 17, 2025Website redesign for Couleurs Maroc magazine; led editorial aesthetic direction and developed a dedicated mobile app; designed COVID-19 internal/external communication strategy.
Fondatrice at Yuf communication
March 31, 2024 - July 17, 2025Founded my own agency and supported major clients like Toro Toro, Akira Back, Gontran Cherrier and Tour Hassan Palace in strategic digital communication, brand content and social media management.
Digital Communication Manager at Mediquest, Marrakech
March 31, 2024 - July 17, 2025Built communication plans adapted to brand positioning. Created social media and website content, monitored online reputation. Conducted trendwatching and strategic performance analysis.
Digital Strategist at Global Diversity (Remote, UK)
August 31, 2022 - July 17, 2025Developed mission-led digital strategies. Managed online presence and cross-channel communications. Analysed results and adapted campaigns for social impact.
Freelance – Digital Communications Director at Art pour Art Marrakech
September 30, 2022 - July 17, 2025Website redesign for Couleurs Maroc magazine. Led editorial aesthetic direction and developed a dedicated mobile app. Designed COVID-19 internal/external communication strategy.
Fondatrice at Yuf communication
March 31, 2024 - July 19, 2025Founded her own agency and supported major clients like Toro Toro, Akira Back, Gontran Cherrier, and Tour Hassan Palace in strategic digital communication, brand content, and social media management.
Digital Communication Manager at Mediquest, Marrakech
March 31, 2024 - July 19, 2025Built communication plans adapted to brand positioning. Created social media and website content, monitored online reputation, and conducted trendwatching and strategic performance analysis.
Digital Strategist at Global Diversity (Remote, UK)
August 31, 2022 - July 19, 2025Developed mission-led digital strategies. Managed online presence and cross-channel communications. Analyzed results and adapted campaigns for social impact.
Freelance – Digital Communications Director at Art pour Art Marrakech - Marrakech
September 30, 2022 - July 19, 2025Website redesign for Couleurs Maroc magazine. Led editorial aesthetic direction and developed a dedicated mobile app. Designed COVID-19 internal/external communication strategy.
Fondatrice Yuf communication at Yuf communication
March 31, 2024 - July 30, 2025Founded my own agency and supported major clients like Toro Toro, Akira Back, Gontran Cherrier and Tour Hassan Palace in strategic digital communication, brand content and social media management.
Digital Communication Manager at Mediquest, Marrakech
March 31, 2024 - July 30, 2025Built communication plans adapted to brand positioning. Created social media and website content, monitored online reputation. Conducted trendwatching and strategic performance analysis.
Digital Strategist at Global Diversity (Remote, UK)
August 31, 2022 - July 30, 2025Developed mission-led digital strategies. Managed online presence and cross-channel communications. Analysed results and adapted campaigns for social impact.
Freelance – Digital Communications Director at Art pour Art Marrakech
September 30, 2022 - July 30, 2025Website redesign for Couleurs Maroc magazine. Led editorial aesthetic direction and developed a dedicated mobile app. Designed COVID-19 internal/external communication strategy.
Education
State-certified Engineering Degree at Universite Privée de Marrakech
January 1, 2020 - December 31, 2023Bachelor at Université de Jinan - Shandong
January 1, 2018 - December 31, 2018 at Faculté des sciences et technique - Marrakech
January 1, 2015 - December 31, 2018 at Groupe scolaire Romandie
January 1, 2011 - December 31, 2011Bachelor at Université de Jinan - Shandong
January 1, 2015 - December 31, 2018 at Faculté des sciences et technique - Marrakech
January 1, 2015 - December 31, 2018 at Groupe scolaire Romandie
January 1, 2011 - December 31, 2011State-certified Engineering Degree at Universite Privée de Marrakech
January 1, 2020 - December 31, 2023Bachelor at Université de Jinan - Shandong
January 1, 2018 - December 31, 2018 at Faculté des sciences et technique - Marrakech
January 1, 2015 - December 31, 2018 at Preparatory Classes (Maths/Physics)
January 1, 2011 - December 31, 2015Baccalaureate at Groupe scolaire Romandie
January 1, 2011 - December 31, 2011Bachelor at Université de Jinan - Shandong
January 1, 2015 - December 31, 2018Materials and Processes at Faculté des sciences et technique - Marrakech
January 1, 2015 - December 31, 2018Preparatory Classes at Faculté des sciences et technique - Marrakech
January 1, 2011 - December 31, 2015Baccalaureate at Groupe scolaire Romandie
January 1, 2011 - December 31, 2011Qualifications
Certified Yoga Teacher
January 11, 2030 - July 17, 2025Certified Yoga Teacher
January 11, 2030 - July 17, 2025Certified Yoga Teacher
January 11, 2030 - July 19, 2025Certified Yoga Teacher
January 11, 2030 - July 30, 2025Industry Experience
Professional Services, Non-Profit Organization, Travel & Hospitality, Media & Entertainment, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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