Creative brand strategist who loves a challenge…

MUHAMMAD PATEL

Creative brand strategist who loves a challenge…

Available to hire

Creative brand strategist who loves a challenge

Skills

Experience Level

Language

English
Fluent
Gujarati
Fluent
Hindi
Fluent
Urdu
Fluent
Arabic
Beginner

Work Experience

Founder & Creative Director at The Nine Ties
October 1, 2021 - Present
Founded a luxury fashion brand rooted in cultural storytelling; developed brand identity, community positioning and platform-native content from scratch. Influenced how ideas travel through subcultures, communities and online spaces, building an audience through earned relevance rather than paid reach.
Founder / Head of Marketing & Brand at Panama Fashion Limited
April 1, 2016 - October 1, 2025
Built earned-first campaigns driving in-bound retail partnerships with ASOS, Topshop, Debenhams, H&M and Zara; secured £1M+ contract with Topshop through ideas designed to travel, not just spend. Led culturally-led B2B messaging, built audience through earned attention across LinkedIn, Google and social platforms on £10k/month budgets. Led team of 4 across brand, creative and digital; developed audience insights to inform strategy and product development; introduced speed-to-market processes.

Education

at University of Leicester
September 1, 2015 - August 31, 2016
at De Montfort University
September 1, 2012 - August 31, 2015
at Wyggeston & Queen Elizabeth I College
September 1, 2009 - August 31, 2011

Qualifications

D&AD New Blood 2026 (Awaiting Result)
January 11, 2030 - April 27, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Other

Skills

Experience Level