Available to hire
I’m Paul Anderson Banks, an innovative product designer with 13+ years of experience crafting user-centric, data-driven interfaces for iOS, Android, and web platforms at companies like MustWants, Credit Karma, and iHeartJane. I leverage Figma, AI tools (MidJourney, Loveable.dev), and analytics (Mixpanel, Amplitude) to drive measurable results, including up to 30% increases in user engagement and 25% reductions in development time through scalable design systems and cross-functional collaboration.
My design philosophy blends empathy, experimentation, and business alignment to deliver impactful, intuitive experiences. I thrive in multi-disciplinary teams and excel at turning complex problems into clear, delightful interfaces that meet user needs and business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Intermediate
Intermediate
Intermediate
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Work Experience
Founding Product Designer at MUSTWANTS
June 1, 2024 - January 31, 2025Reimagined a real estate app by integrating Tinder's swipe dynamics with Airbnb's intuitive UI to revolutionize the user experience. Led end-to-end design processes, coordinated with stakeholders and engineers for alignment and efficiency, and enhanced user retention by 20% through strategic usability testing and interactive prototypes.
Lead/Senior Product Designer at CREDIT KARMA
August 1, 2021 - June 30, 2024Managed a comprehensive redesign of a subscription dashboard, boosting navigation and user engagement. Conducted heuristic evaluations, led cross-functional teams, implemented atomic design principles, improved design-to-development efficiency by 20%, reduced revision cycles by 15%, and increased user retention by 18%.
Lead Product Designer UX/IA at PELOTON
June 1, 2021 - March 31, 2023Developed interactive experiences for LANEBREAK, a multiplayer game system, enhancing user engagement. Documented high-fidelity workflows, coordinated with remote teams, validated design decisions through user research, increased user engagement by 15%, and contributed significantly to the PE Design System.
Founding Product Designer at IHEARTJANE
June 1, 2017 - March 31, 2020Led a Figma-only studio specializing in iOS and WebApp design, partnered with UI/Front-End Engineers using React and Vue to ensure high fidelity between design and development, collaborated with the Director of Engineering and Founders to refine design processes and implement the Jane Design System. Improved accessibility with multi-modal systems and optimized in-store kiosks with data-driven dynamic pricing, increasing engagement by 18%. Streamlined workflows accelerated feature delivery by 20% and reduced design handoff errors by 25%.
Design System Engineer at ANCESTRY DNA & HEALTH
June 1, 2019 - March 31, 2021Championed design system standardization to improve cross-platform consistency. Created interactive end-to-end prototypes for user testing, enabling early validation of design concepts and accelerating feedback loops prior to development.
Associate Creative Director at Walmart
June 1, 2017 - March 31, 2018Streamlined design-to-development processes, enhancing UI integrity and reducing errors. Established a unified workflow between Design and Engineering by creating a centralized repository of design assets and corresponding code components.
Lead Product Design Engineer at Sony PlayStation
March 1, 2015 - June 30, 2017Partnered with Sony Japan to consolidate and streamline the PS4 console’s design system, reducing redundancy and enhancing visual consistency. Analyzed user behavior data, competitive audits, and qualitative insights to refine Sony's design strategy.
Senior Concept Product Designer at Samsung
February 1, 2013 - March 31, 2015Integrated service design methodologies to map end-to-end user journeys and identify pain points. Developed wireframes and prototypes to test hypotheses and ensure alignment between user goals and business objectives. Iteratively refined design concepts based on user feedback, leading to a 15% improvement in task completion rates during usability testing.
Founding Product Designer - Mobile at MustWants
June 1, 2024 - PresentFaced with a cluttered mobile app experience, I crafted intuitive wireframes and flows in Figma, simplifying property browsing for users. This streamlined navigation reduced task completion time by 25% and boosted engagement by 30% through persona-driven design. Owned the product design roadmap, aligning sprints with business goals to accelerate time-to-market by 15%. Led A/B testing for swipe-based interactions, increasing conversions by 22% and session length by 18%. Integrated Jira with Mixpanel to track user behavior, improving sprint efficiency by 20% via data-driven decisions. Conducted user research and built dynamic personas, aligning designs with buyer preferences. Collaborated with engineering to reduce design-to-development handoff errors by 18%, ensuring seamless launches.
Lead/Sr. Product Designer at Credit Karma
June 1, 2024 - September 29, 2025At Credit Karma, redesigned the subscription dashboard to be intuitive and data-driven. Redesign improved navigation efficiency by 20% and upsell conversions by 15%. Led A/B testing for personalized financial insights, achieving 17% uplift in engagement and 13% increase in feature adoption. Integrated Jira with Amplitude analytics, reducing design iteration cycles by 18% through real-time insights. Conducted heuristic evaluations and usability testing, cutting error rates by 15% and improving task success by 22% in subscription flows. Led two cross-functional pods across time zones, boosting sprint velocity by 25%. Analyzed qualitative and quantitative data to decrease drop-off by 14% in critical journeys. See portfolio case study.
Contract - Weekends only - Product Designer at Peloton
June 1, 2024 - September 29, 2025Tasked with making Peloton's LANEBREAK multiplayer game more engaging, designed intuitive wireframes and interaction flows, increasing session duration by 20% by aligning gameplay with player motivations. Conducted A/B tests on game mechanics, boosting player retention by 12% and in-game purchases by 10%. Integrated Jira with Google Analytics, cutting design-to-development feedback loops by 15%. Contributed 25% of components to the Peloton Design System, reducing UI development time by 18%.
Senior Designer at Ancestry DNA & Health
March 1, 2021 - September 29, 2025Designed product cards and flows to streamline navigation and reduce session abandonment by 10% through user-focused refinements. Published high-fidelity Figma assets, cutting hand-off errors by 20% and boosting team efficiency. Integrated Jira with Hotjar to track heatmaps, driving design changes that increased conversions by 12%. Contributed 20% to Ancestry Design System, reducing iteration time by 15%.
Founding Product Designer at I Heart Jane
March 1, 2020 - September 29, 2025Story: To empower cannabis retail users, I designed UI/UX flows for Signup, Checkout, and Product Cards, driving 15% customer acquisition via intuitive kiosk experiences. Built Jane Design System, cutting UI development time by 25%. A/B tested multi-modal interactions, boosting checkout completion by 20%. Partnered with engineering to reduce UI discrepancies by 22%.
Contract Sr Art Director at Walmart
June 1, 2018 - September 29, 2025Story: To reduce e-commerce friction, I designed ‘happy-path’ flows, cutting cart abandonment by 15% and increasing order value by 10%. Owned the UX roadmap for category entry points, driving a 12% increase in product discovery. Led A/B testing for checkout flows, improving conversion rates by 18%. Integrated Jira with Adobe Analytics to monitor user behavior, reducing design revision cycles by 20%. Contributed 30% to the Walmart Component Design System, improving UI scalability and reducing development time by 15%.
Lead Product Designer at SONY PLAYSTATION
June 1, 2017 - September 29, 2025Story: To unify PS4 experiences, I standardized onboarding UX across platforms, reducing inconsistencies by 20% and boosting satisfaction by 12%. A/B tested PSVR readability, increasing engagement by 15%. Mentored junior designers, improving team output by 10%.
Senior Concept Designer at SAMSUNG
June 1, 2015 - September 29, 2025Story: To revolutionize IoT, I designed multi-modal interactions for Samsung’s Smart Oven, increasing task completion by 18% via voice and touch UX. Led IoT UX roadmap, driving 10% feature adoption. Contributed 20% to Ance try Design System, reducing iteration time.
Education
BFA at Virginia Commonwealth University
January 1, 2004 - December 31, 2004BFA: Interaction Design at Virginia Commonwealth University
January 11, 2030 - September 29, 2025Certificate: Interaction Design at Stanford
January 11, 2030 - September 29, 2025Qualifications
BFA: Interaction Design
January 11, 2030 - September 29, 2025Certificate: Interaction Design
January 11, 2030 - September 29, 2025Industry Experience
Software & Internet, Financial Services, Gaming, Real Estate & Construction, Retail, Media & Entertainment
Key Takeaways:
Project Focus: Managed a comprehensive redesign of a subscription dashboard, boosting
navigation and user engagement.
Achievements: Improved design-to-development efficiency by 20%, reduced revision cycles by
15%, and increased user retention by 18%.
Responsibilities: Conducted heuristic evaluations, led cross-functional teams, and implemented
atomic design principles.
Aug 2021 – June 2024
Project Focus: Oversaw a comprehensive redesign of a subscription dashboard, enhancing
navigation and user engagement.
Achievements: Improved design-to-development efficiency by 20%, reduced revision cycles by
15%, and increased user retention by 18%.
Responsibilities: Conducted heuristic evaluations, led cross-functional teams, and implemented
atomic design principles.
Lead Product Designer UX/IA, P
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