Available to hire
I’m a product designer with 13+ years of experience specializing in FinTech, Web3, and blockchain-enabled experiences. I translate complex protocols into intuitive interfaces for B2B and B2C products, with a track record at Credit Karma and DigiCred for driving engagement growth. I blend empathy with data to deliver world-class digital experiences.
I lead design strategy and cross-functional collaboration, shaping scalable design systems and mentoring teams to deliver impactful products across fintech, proptech, and consumer tech.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founding Product Designer at MUSTWANTS
June 1, 2024 - January 31, 2025Reimagined a real estate app by integrating Tinder's swipe dynamics with Airbnb's intuitive UI to revolutionize the user experience. Led end-to-end design processes, coordinated with stakeholders and engineers for alignment and efficiency, and enhanced user retention by 20% through strategic usability testing and interactive prototypes.
Lead/Senior Product Designer at CREDIT KARMA
August 1, 2021 - June 30, 2024Managed a comprehensive redesign of a subscription dashboard, boosting navigation and user engagement. Conducted heuristic evaluations, led cross-functional teams, implemented atomic design principles, improved design-to-development efficiency by 20%, reduced revision cycles by 15%, and increased user retention by 18%.
Lead Product Designer UX/IA at PELOTON
June 1, 2021 - March 31, 2023Developed interactive experiences for LANEBREAK, a multiplayer game system, enhancing user engagement. Documented high-fidelity workflows, coordinated with remote teams, validated design decisions through user research, increased user engagement by 15%, and contributed significantly to the PE Design System.
Founding Product Designer at IHEARTJANE
June 1, 2017 - March 31, 2020Led a Figma-only studio specializing in iOS and WebApp design, partnered with UI/Front-End Engineers using React and Vue to ensure high fidelity between design and development, collaborated with the Director of Engineering and Founders to refine design processes and implement the Jane Design System. Improved accessibility with multi-modal systems and optimized in-store kiosks with data-driven dynamic pricing, increasing engagement by 18%. Streamlined workflows accelerated feature delivery by 20% and reduced design handoff errors by 25%.
Design System Engineer at ANCESTRY DNA & HEALTH
June 1, 2019 - March 31, 2021Championed design system standardization to improve cross-platform consistency. Created interactive end-to-end prototypes for user testing, enabling early validation of design concepts and accelerating feedback loops prior to development.
Associate Creative Director at Walmart
June 1, 2017 - March 31, 2018Streamlined design-to-development processes, enhancing UI integrity and reducing errors. Established a unified workflow between Design and Engineering by creating a centralized repository of design assets and corresponding code components.
Lead Product Design Engineer at Sony PlayStation
March 1, 2015 - June 30, 2017Partnered with Sony Japan to consolidate and streamline the PS4 console’s design system, reducing redundancy and enhancing visual consistency. Analyzed user behavior data, competitive audits, and qualitative insights to refine Sony's design strategy.
Senior Concept Product Designer at Samsung
February 1, 2013 - March 31, 2015Integrated service design methodologies to map end-to-end user journeys and identify pain points. Developed wireframes and prototypes to test hypotheses and ensure alignment between user goals and business objectives. Iteratively refined design concepts based on user feedback, leading to a 15% improvement in task completion rates during usability testing.
Founding Product Designer - Mobile at MustWants
June 1, 2024 - PresentFaced with a cluttered mobile app experience, I crafted intuitive wireframes and flows in Figma, simplifying property browsing for users. This streamlined navigation reduced task completion time by 25% and boosted engagement by 30% through persona-driven design. Owned the product design roadmap, aligning sprints with business goals to accelerate time-to-market by 15%. Led A/B testing for swipe-based interactions, increasing conversions by 22% and session length by 18%. Integrated Jira with Mixpanel to track user behavior, improving sprint efficiency by 20% via data-driven decisions. Conducted user research and built dynamic personas, aligning designs with buyer preferences. Collaborated with engineering to reduce design-to-development handoff errors by 18%, ensuring seamless launches.
Lead/Sr. Product Designer at Credit Karma
June 1, 2024 - September 29, 2025At Credit Karma, redesigned the subscription dashboard to be intuitive and data-driven. Redesign improved navigation efficiency by 20% and upsell conversions by 15%. Led A/B testing for personalized financial insights, achieving 17% uplift in engagement and 13% increase in feature adoption. Integrated Jira with Amplitude analytics, reducing design iteration cycles by 18% through real-time insights. Conducted heuristic evaluations and usability testing, cutting error rates by 15% and improving task success by 22% in subscription flows. Led two cross-functional pods across time zones, boosting sprint velocity by 25%. Analyzed qualitative and quantitative data to decrease drop-off by 14% in critical journeys. See portfolio case study.
Contract - Weekends only - Product Designer at Peloton
June 1, 2024 - September 29, 2025Tasked with making Peloton's LANEBREAK multiplayer game more engaging, designed intuitive wireframes and interaction flows, increasing session duration by 20% by aligning gameplay with player motivations. Conducted A/B tests on game mechanics, boosting player retention by 12% and in-game purchases by 10%. Integrated Jira with Google Analytics, cutting design-to-development feedback loops by 15%. Contributed 25% of components to the Peloton Design System, reducing UI development time by 18%.
Senior Designer at Ancestry DNA & Health
March 1, 2021 - September 29, 2025Designed product cards and flows to streamline navigation and reduce session abandonment by 10% through user-focused refinements. Published high-fidelity Figma assets, cutting hand-off errors by 20% and boosting team efficiency. Integrated Jira with Hotjar to track heatmaps, driving design changes that increased conversions by 12%. Contributed 20% to Ancestry Design System, reducing iteration time by 15%.
Founding Product Designer at I Heart Jane
March 1, 2020 - September 29, 2025Story: To empower cannabis retail users, I designed UI/UX flows for Signup, Checkout, and Product Cards, driving 15% customer acquisition via intuitive kiosk experiences. Built Jane Design System, cutting UI development time by 25%. A/B tested multi-modal interactions, boosting checkout completion by 20%. Partnered with engineering to reduce UI discrepancies by 22%.
Contract Sr Art Director at Walmart
June 1, 2018 - September 29, 2025Story: To reduce e-commerce friction, I designed ‘happy-path’ flows, cutting cart abandonment by 15% and increasing order value by 10%. Owned the UX roadmap for category entry points, driving a 12% increase in product discovery. Led A/B testing for checkout flows, improving conversion rates by 18%. Integrated Jira with Adobe Analytics to monitor user behavior, reducing design revision cycles by 20%. Contributed 30% to the Walmart Component Design System, improving UI scalability and reducing development time by 15%.
Lead Product Designer at SONY PLAYSTATION
June 1, 2017 - September 29, 2025Story: To unify PS4 experiences, I standardized onboarding UX across platforms, reducing inconsistencies by 20% and boosting satisfaction by 12%. A/B tested PSVR readability, increasing engagement by 15%. Mentored junior designers, improving team output by 10%.
Senior Concept Designer at SAMSUNG
June 1, 2015 - September 29, 2025Story: To revolutionize IoT, I designed multi-modal interactions for Samsung’s Smart Oven, increasing task completion by 18% via voice and touch UX. Led IoT UX roadmap, driving 10% feature adoption. Contributed 20% to Ance try Design System, reducing iteration time.
Founding Product Designer at DIGICRED (Blockchain Document Verification)
November 1, 2025 - PresentLeading UX/UI strategy for a decentralized platform that immutably verifies documents and transcripts. Designed the end-to-end 'Trustless Verification' protocol and a user-friendly status dashboard, increasing user trust scores by 40%. Architected the 'Digital Locker' interface for minting, storing, and sharing tokenized documents via IPFS, reducing retrieval times by 90%. Streamlined wallet connections with multi-chain support (Ethereum & Solana), lowering drop-off during connect-wallet by 25%. Collaborated with Smart Contract engineers to visualize gas fees and transaction states with a 'Mining/Pending/Confirmed' UI pattern, reducing support tickets by 35%. Established the DigiCred Design System to standardize hash keys, block explorers, and cryptographic signatures, accelerating frontend velocity by 20%.
Founding Product Designer - Mobile at MUSTW ANTS (PropTech / Asset Management)
June 1, 2024 - PresentRevolutionized the property asset discovery experience with intuitive wireframes that simplified complex real estate data, reducing task completion time by 25% and boosting engagement by 30%. Developed an 'AI Compatibility Score' interface with an ≥85% acceptance rate for homes rated >8.0, demonstrating effective algorithmic asset matching. Optimized the 'Offer Submission' flow, reducing the average number of physical tours required before an offer by >30%. Drove platform-level trust with a high-trust closing interface for high-value asset transfers and integrated Jira with Mixpanel to track data points, improving sprint efficiency by 20%.
Lead / Sr. Product Designer at CREDIT KARMA (FinTech)
August 1, 2021 - June 1, 2024Redesigned the Subscription Dashboard to simplify financial decision-making for millions; improved navigation efficiency by 20% and boosted subscription upsell conversions by 15%. Led A/B testing for 'Personalized Financial Insights,' achieving a 17% uplift in engagement and a 13% increase in feature adoption. Integrated Jira with Amplitude analytics, reducing design iteration cycles by 18% through real-time visibility of user financial behaviors. Conducted heuristic evaluations on banking flows, cutting error rates by 15% and improving task success rates by 22%. Led two cross-functional pods to boost sprint velocity by 25%.
Product Designer (Contract / Concurrent) at PELOT ON (Consumer Tech / Gamification)
August 1, 2023 - June 1, 2024Gamified the LANEBREAK multiplayer experience with intuitive interaction flows, increasing session duration by 20%. Created leaderboard and reward systems that increased completion rates by 15% and boosted retention by 12% via star-based incentives. Contributed 25% of components to the Peloton Design System, reducing UI development time by 18% and ensuring consistency across hardware and mobile interfaces.
Senior Designer at ANCESTRY DNA & HEALTH (Data Privacy & Identity)
June 1, 2020 - March 1, 2021Enhanced user trust in sensitive data insights with clear, non-alarming data visualization, reducing session abandonment by 10%. Standardized design system components for cross-platform consistency, reducing UI development time by 15% and cutting handoff errors by 20%. Optimized user flows using Segment analytics, reducing onboarding friction by 8% and increasing feature adoption by 10%.
Founding Product Designer at IHEARTJANE (E-commerce / Regulated Marketplace)
March 1, 2017 - March 1, 2020Designed compliant UI/UX flows for high-regulation retail environments, driving 15% customer acquisition via intuitive kiosk experiences. Led dynamic pricing UI experimentation, increasing average order value (AOV) by 10% and contributing to a $2M revenue increase. Built and scaled the Jane Design System, ensuring UI consistency across iOS and web and reducing design handoff errors by 25%.
Contract Sr. Art Director at WALMART (E-Commerce Scale)
June 1, 2017 - June 1, 2018Optimized high-volume transaction flows by designing the 'happy-path' checkout, reducing cart abandonment by 15% and increasing AOV by 10%. Led UX roadmap for category entry points with templates driving a 12% increase in product discoverability. Managed data-heavy inventories. Integrated Jira with Adobe Analytics to monitor user behavior patterns, reducing design revision cycles by 20%.
Lead Product Designer at SONY PLAYSTATION (System Architecture)
June 1, 2015 - June 1, 2017Unified the PS4 system experience across fragmented platforms; reduced onboarding UX inconsistencies by 20% and boosted user satisfaction scores by 12%. Led A/B testing for PSVR interfaces, improving text readability and spatial interaction models, increasing user engagement by 15%. Mentored junior designers on system thinking and established best practices for cross-functional collaboration.
Senior Concept Designer at SAMSUNG (IoT & Smart Devices)
June 1, 2013 - June 1, 2015Revolutionized IoT interactions with multi-modal (voice + touch) interfaces for Samsung's Smart Oven, increasing task completion rates by 18%. Led the UX roadmap for connected devices, driving 10% feature adoption by simplifying connection protocols between hardware and software.
Education
BFA at Virginia Commonwealth University
January 1, 2004 - December 31, 2004BFA: Interaction Design at Virginia Commonwealth University
January 11, 2030 - September 29, 2025Certificate: Interaction Design at Stanford
January 11, 2030 - September 29, 2025BFA: Interaction Design at Virginia Commonwealth University
January 11, 2030 - January 30, 2026Interaction Design Certificate at Stanford University
January 11, 2030 - January 30, 2026Qualifications
BFA: Interaction Design
January 11, 2030 - September 29, 2025Certificate: Interaction Design
January 11, 2030 - September 29, 2025Interaction Design Certificate
January 11, 2030 - January 30, 2026Industry Experience
Software & Internet, Financial Services, Gaming, Real Estate & Construction, Retail, Media & Entertainment, Professional Services
Key Takeaways:
Project Focus: Managed a comprehensive redesign of a subscription dashboard, boosting
navigation and user engagement.
Achievements: Improved design-to-development efficiency by 20%, reduced revision cycles by
15%, and increased user retention by 18%.
Responsibilities: Conducted heuristic evaluations, led cross-functional teams, and implemented
atomic design principles.
Aug 2021 – June 2024
Project Focus: Oversaw a comprehensive redesign of a subscription dashboard, enhancing
navigation and user engagement.
Achievements: Improved design-to-development efficiency by 20%, reduced revision cycles by
15%, and increased user retention by 18%.
Responsibilities: Conducted heuristic evaluations, led cross-functional teams, and implemented
atomic design principles.
Lead Product Designer UX/IA, P
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