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Hello, I’m Alphonsus Chike Umegboh. I’m a marketing and business leadership professional with 17+ years of experience, including a decade in management. I’ve led dynamic teams to deliver high-impact campaigns and significantly boost brand visibility through strategic SEO and content marketing, driving millions in incremental revenue with inventive email marketing and cross-channel strategies. I excel at turning data into action—designing go-to-market plans, building scalable processes, and mentoring peers across disciplines. I enjoy partnering with stakeholders to solve complex problems, optimize customer journeys, and elevate performance through continuous improvement and rigorous measurement.…Hello, I’m Alphonsus Chike Umegboh. I’m a marketing and business leadership professional with 17+ years of experience, including a decade in management. I’ve led dynamic teams to deliver high-impact campaigns and significantly boost brand visibility through strategic SEO and content marketing, driving millions in incremental revenue with inventive email marketing and cross-channel strategies. I excel at turning data into action—designing go-to-market plans, building scalable processes, and mentoring peers across disciplines. I enjoy partnering with stakeholders to solve complex problems, optimize customer journeys, and elevate performance through continuous improvement and rigorous measurement.

MrAlfie

Product Marketer, Digital Marketer, Marketing Strategist, +2

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Hello, I’m Alphonsus Chike Umegboh. I’m a marketing and business leadership professional with 17+ years of experience, including a decade in management. I’ve led dynamic teams to deliver high-impact campaigns and significantly boost brand visibility through strategic SEO and content marketing, driving millions in incremental revenue with inventive email marketing and cross-channel strategies. I excel at turning data into action—designing go-to-market plans, building scalable processes, and mentoring peers across disciplines. I enjoy partnering with stakeholders to solve complex problems, optimize customer journeys, and elevate performance through continuous improvement and rigorous measurement.…Hello, I’m Alphonsus Chike Umegboh. I’m a marketing and business leadership professional with 17+ years of experience, including a decade in management. I’ve led dynamic teams to deliver high-impact campaigns and significantly boost brand visibility through strategic SEO and content marketing, driving millions in incremental revenue with inventive email marketing and cross-channel strategies. I excel at turning data into action—designing go-to-market plans, building scalable processes, and mentoring peers across disciplines. I enjoy partnering with stakeholders to solve complex problems, optimize customer journeys, and elevate performance through continuous improvement and rigorous measurement.

Available to hire

Hello, I’m Alphonsus Chike Umegboh. I’m a marketing and business leadership professional with 17+ years of experience, including a decade in management. I’ve led dynamic teams to deliver high-impact campaigns and significantly boost brand visibility through strategic SEO and content marketing, driving millions in incremental revenue with inventive email marketing and cross-channel strategies.

I excel at turning data into action—designing go-to-market plans, building scalable processes, and mentoring peers across disciplines. I enjoy partnering with stakeholders to solve complex problems, optimize customer journeys, and elevate performance through continuous improvement and rigorous measurement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Customer Outcomes Tester at (Under NDA)

September 1, 2024 - June 1, 2025

Led customer outcome testing across multiple journeys, ensuring a customer-first approach and adherence to quality standards. Provided constructive feedback to celebrate excellent outcomes and address areas for improvement. Proactively identified potential harm and recommended preventive measures to protect customers. Conducted root cause analysis to pinpoint causes and symptoms of poor outcomes and drive sustainable solutions. Mentored peers across domains and coached cross-functional teams. Supported deep-dive projects and pulse checks to address emergent quality concerns.

Business Process Analyst and Consultant at (Under NDA)

May 1, 2022 - August 1, 2024

Designed and optimized business processes using BPM tools, improving operational efficiency across departments. Conducted end-to-end data analysis using Power BI, Excel, and SQL to inform strategy and reporting. Developed churn prediction models to identify high-risk customer segments and reduce attrition. Created interactive Power BI dashboards for executives to visualize KPIs, customer behavior, and retention metrics. Applied business intelligence techniques to uncover process bottlenecks and guide strategic planning. Led cross-functional change management initiatives and ensured quality assurance through standardized protocols. Drove continuous improvement and supported customer success operations with predictive analytics for retention.

Senior Marketing Director at Lumina Ventures

February 1, 2015 - Present

Led marketing strategy and brand growth across channels, expanding partner ecosystems and aligning campaigns with business objectives. Directed multi-channel initiatives, including content marketing, paid and organic search, social media, and events, while establishing KPIs such as CAC, ROAS, and retention. Oversaw cross-departmental communication to boost productivity and stakeholder engagement. Drove go-to-market planning and budget allocation, resulting in measurable improvements in brand visibility and revenue.

Product Marketing Manager at Kaendid Group

February 1, 2007 - January 1, 2015

Created and executed product marketing strategies aligned with business goals. Identified market opportunities, defined product positioning, and conducted competitive analysis. Led go-to-market planning for new launches, coordinating cross-functional teams and delivering compelling value propositions for target segments. Produced marketing materials (case studies, white papers, blogs, videos) and trained sales teams on features and competitive advantages. Managed multi-channel campaigns (digital, events, webinars), established KPIs (CAC, ROAS, market share) and supported lifecycle management. Built partnerships for co-marketing and customer advocacy programs.