HAMZA TERMASS
I’m Hamza Termass, an Art Director focused on turning briefs into powerful visual concepts and advertising assets across digital, social, and web.
About
I’m Hamza Termass, an Art Director focused on turning briefs into powerful visual concepts and advertising assets across digital, social, and web. With 10 years of agency experience, including 4 years as Creative Director at Groupe Impact, I lead creative strategy while also producing hands-on visuals from photography direction to AI-first video, image, and audio workflows.
I’m based in Casablanca and enjoy building brand-consistent campaigns that connect with real audiences. I collaborate closely with creative and marketing specialists from concept to delivery, experiment with emerging AI tools to improve speed and quality, and manage production to meet deadlines reliably.
- 10 years' experience
- Joined October 2026
Skills· 26
- Deadline
- Branding
- Brand Identity
- AI Video
Adobe Photoshop- AI Images
- Advertising Illustration
- Leadership
- Prompt Engineering
- Social Media Design
Adobe Illustrator- Banner
- Adobe After Effects
- 3D Design
- Web Design
- Motion Graphic
- Logo
Blender
Adobe Premiere Pro
Adobe InDesign- Email Design
- Illustration
- Visual Effects
3ds Max
Adobe Lightroom- Spot Illustration
Languages
- FrenchAdvanced
- EnglishIntermediate
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
Work experience· 4 roles
Lead and execute creative strategy, translating strategic direction into visual concepts and content designed to connect with target audiences. Execute creative concepts using an AI-first approach to video, imagery, sound and music, combining creative leadership with hands-on production. Prioritize work by deadline, test emerging AI tools, and select models suited to each project.
Directed 2D and 3D graphic creation, incorporating AI tools into creative production. Developed advertising concepts, logos, brand guidelines, and AI-assisted visual concepts. Redesigned websites and produced banner campaigns and email marketing assets. Directed photography and studio shoots, using AI to support optimization. Produced digital execution assets including banners, landing pages, and social media content, alongside AI-generated images, videos, and audio.
Designed 2D and 3D print materials, brand identities, guidelines, advertising and event communications. Participated in castings, photo shoots, film shoots, and radio recordings; created illustrations and icons. Advised on print production, approved proofs, and followed printing through to delivery.
Education
Certifications and awards
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