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I'm a digital marketer who focuses on brand managing, social media, and email marketing. My professional background is in the magazine publishing, media, and creative industries. I also have experience with Klaviyo and Hubspot email marketing services along with paid social media campaigns with quarterly USD budgets. Please reach out if you need assistance!…

Sara Brown

Social Media Manager, Digital Marketer, Social Media Freelancer, +5

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I'm a digital marketer who focuses on brand managing, social media, and email marketing. My professional background is in the magazine publishing, media, and creative industries. I also have experience with Klaviyo and Hubspot email marketing services along with paid social media campaigns with quarterly USD budgets. Please reach out if you need assistance!…

Available to hire

I’m a digital marketer who focuses on brand managing, social media, and email marketing. My professional background is in the magazine publishing, media, and creative industries.

I also have experience with Klaviyo and Hubspot email marketing services along with paid social media campaigns with quarterly USD budgets.

Please reach out if you need assistance!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager/Editor - The Spruce at People Inc. (formerly known as Dotdash Meredith)

October 1, 2025 - October 1, 2025

Led cross-functional content strategies that increased Instagram engagement by 41,700% YoY (1.8 million engagement total in 2025) through trend-led Reels and evergreen tips. Initiated Facebook platform growth strategy and used data insights to refine content direction, achieving +52M impressions and 3.2M engagements (Jan - Oct 2025) through share-optimized home, garden, décor, and DIY video content that led to higher link clicks. Collaborated with video, editorial, and design teams to align messaging and to shape editorial voice for social.

Associate Social Media Manager/Editor - The Spruce at People Inc. (formerly known as Dotdash Meredith)

February 1, 2024 - February 1, 2024

Developed and created high-performing Instagram and Facebook Reels, each earned 1M+ views to drive traffic to online articles and increased brand awareness. Crafted creative social content for the brand’s Instagram and TikTok channels featuring Better Homes and Gardens (BHG) Walmart home collection to drive engagement and directly increase traffic to shoppable products. Directed The Spruce's 2024 holiday campaign in partnership with Pinterest by managing end-to-end art direction and cross-platform social copywriting; achieved a boosted brand presence with 350k audience impressions. Analyzed social media data with analytics and project management tools to report on current and past campaign performance.

Social Media Content Specialist - Pinterest at People Inc. (formerly known as Dotdash Meredith)

November 1, 2022 - November 1, 2022

Managed and designed engaging editorial-based content for Pinterest accounts of magazines like Real Simple, Martha Stewart Living, and Martha Stewart Weddings, that improved site link clicks month-over-month (MoM) and year-over-year (YoY), driving brand growth among Gen Z and Millennial audiences.

Digital Marketing Assistant at Fashion Info Trends (Consulting)

November 1, 2018 - November 1, 2018

Created social media management and digital marketing communications for a UK leather goods brand. Developed search engine optimization (SEO) and search engine marketing (SEM) practices to reach an international audience and increase visibility in search engine results pages. Provided data-driven strategic recommendations on future social media planning.

Social Media Manager at Glasgow Caledonian University

September 30, 2018 - September 30, 2018

Established and executed online marketing strategies on Instagram to promote the University's programs, boost brand awareness, and drive traffic to the website.

Marketing Intern and Associate at Sonoma State University

August 1, 2017 - August 1, 2017

Managed an internal database with sensitive information. Built upon and strengthened the brand relationship with potential international and national applicants through (email, social) and written marketing materials (letters, brochures).