Lilian M. Raji
I am Lilian M. Raji, a Fractional CMO, Global Communications & PR Advisor, Columnist and Forbes Contributor, based in Miami and available for global work.
About
I am Lilian M. Raji, a Fractional CMO, Global Communications & PR Advisor, Columnist and Forbes Contributor, based in Miami and available for global work. As president of The Lilian Raji Agency since January 2005, I provide trusted advisory and strategic counsel to luxury brands, leading PR teams and delivering integrated marketing solutions across digital, media relations, social media strategy and management, events, product placement, celebrity and influencer outreach, and strategic partnerships.
I launched my career at Tourneau (now Bucherer), leveraging brand relationships to launch my luxury communications practice. Over the years I have helped brands like WatchBox, S.T. Dupont, InterContinental Hotels Group, Raffles, and many others expand globally, with notable achievements including transforming WatchBox into a global luxury leader and orchestrating influencer campaigns that dramatically boosted demand. I thrive on cross-market brand revitalization, market entry, and turning cultural moments into high-visibility opportunities for the brands I represent.
- 21 years' experience
- Joined January 2026
Languages
- EnglishFluent
- FrenchBeginner
- Spanish; CastilianBeginner
- JapaneseBeginner
- ItalianBeginner
- Greek, ModernBeginner
- PortugueseBeginner
- ArabicBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
- Other
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Work experience
As president of The Lilian Raji Agency, I provide trusted advisory and strategic counsel to luxury brands, lead PR teams, and deliver services across digital marketing communications, media relations, social media strategy and management, event concepting and execution, product placement, celebrity and influencer outreach, and strategic partnerships, driven by KPIs defined by clients. I oversee global brand strategy, influencer marketing, cross-market campaigns, market entry, and strategic partnerships for a diverse client roster including watches, jewelry, hospitality, and luxury retailers.
Education
Certifications and awards· 5
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