Morgan

Directed a full-scale website redesign for residential solar customers, dramatically improving usability, accessibility, and mobile responsiveness, resulting in a 70% increase in qualified leads and a 40% reduction in customer support inquiries. Led persona development and journey mapping; conducted heuristic evaluations and first-click testing; authored a usability testing report with prioritized recommendations; designed wireframes, high-fidelity mockups, and a scalable design system.

Directed a full-scale website redesign for residential solar customers, dramatically improving usability, accessibility, and mobile responsiveness, resulting in a 70% increase in qualified leads and a 40% reduction in customer support inquiries. Developed highly targeted, data-driven personas and journey maps; led heuristic evaluations and first-click testing; authored a comprehensive usability testing report with prioritized recommendations. Designed wireframes, high-fidelity mockups, and a scalable design system to ensure visual consistency and reduce future development time by 30%.

Designed 300+ custom icons used across presentations, materials, and internal communications to improve clarity and brand consistency. Assisted with website content updates to improve usability and global relevance (contributed to a 20% increase in page engagement). Conducted UX reviews of high-traffic elements and supported major events with targeted collateral, including IGNITE assets for 500+ attendees.