Remote UX Designer & Web Consultant at Golden State Solar

Directed a full-scale website redesign for residential solar customers, dramatically improving usability, accessibility, and mobile responsiveness, resulting in a 70% increase in qualified leads and a 40% reduction in customer support inquiries. Developed highly targeted, data-driven personas and journey maps; led heuristic evaluations and first-click testing; authored a comprehensive usability testing report with prioritized recommendations. Designed wireframes, high-fidelity mockups, and a scalable design system to ensure visual consistency and reduce future development time by 30%.

Marketing Coordinator at Benchmark Electronics

Lead global web strategy and UX improvements, increasing international engagement by 65% and boosting lead conversion rates. Rebuilt two mission-critical internal websites, reducing information search time by 40% and improving cross-department productivity. Directed the launch of the company’s first Chinese-language website, enabling APAC market entry. Transformed social media with a new content strategy, growing followers from ~40K to ~100K in under 12 months and increasing engagement by 300%. Created digital and print assets to maintain brand consistency and implemented a DAM system improving asset accessibility for 50,000+ files.

Marketing Intern at Benchmark Electronics

Individually designed and developed a library of 300+ custom icons for presentations and marketing materials, improving clarity and brand consistency. Assisted with website content updates to enhance usability and global relevance. Conducted UX reviews of high-traffic elements and produced targeted marketing collateral, contributing to increased campaign engagement. Delivered creative assets for IGNITE, the company’s largest annual event, creating a fully branded experience for 500+ attendees and improving post-event satisfaction by 30%.

Marketing Specialist at Golden State Solar

Led integrated, multi-channel marketing campaigns, increasing brand awareness by 40% and generating a 25% lift in qualified leads via advanced targeting and optimization. Built and launched lead-generation programs (gated content, drip campaigns, retargeting) achieving a 20% boost in conversion rates. Oversaw premium marketing assets, investor-ready presentations, and brand storytelling. Managed industry trade shows and partnerships, driving a 15% increase in sales pipeline opportunities. Authored market intelligence reports to inform go-to-market strategy.

Marketing Assistant at Golden State Solar

Drove brand growth through integrated, multi-channel campaigns increasing brand awareness by 40% and boosting lead generation by 25%. Developed high-impact marketing materials ensuring 100% brand consistency. Planned and coordinated high-profile trade shows and events, strengthening partnerships and increasing qualified opportunities by 15%. Delivered strategic market intelligence to inform strategy and positioning.

Remote UX Designer & Web Consultant at Golden State Solar

Directed a full-scale website redesign for residential solar customers, dramatically improving usability, accessibility, and mobile responsiveness, resulting in a 70% increase in qualified leads and a 40% reduction in customer support inquiries. Led persona development and journey mapping; conducted heuristic evaluations and first-click testing; authored a usability testing report with prioritized recommendations; designed wireframes, high-fidelity mockups, and a scalable design system.

Marketing Coordinator at Benchmark Electronics

Oversee global web strategy and UX improvements; rebuilt two mission-critical internal websites, reducing information search time by 40% and boosting cross-department productivity. Launched APAC Chinese-language site, expanded international engagement, and grew social following from ~40K to >100K with a 300% increase in engagement. Produced digital and print assets and implemented a company-wide Digital Asset Management system, improving asset accessibility for 50,000+ files and saving time.

Marketing Intern at Benchmark Electronics

Designed 300+ custom icons used across presentations, materials, and internal communications to improve clarity and brand consistency. Assisted with website content updates to improve usability and global relevance (contributed to a 20% increase in page engagement). Conducted UX reviews of high-traffic elements and supported major events with targeted collateral, including IGNITE assets for 500+ attendees.

Marketing Specialist at Golden State Solar

Led integrated, multi-channel campaigns increasing brand awareness by 40% and generating a 25% lift in qualified leads via advanced audience targeting, A/B testing, and optimization. Launched lead-gen programs (gated content, drip emails, retargeting) boosting conversion rates and sales pipeline. Created investor-ready presentations, premium assets, and managed events and partnerships. Implemented a DAM system improving asset retrieval by 70%.