Data-driven Marketing Specialist with 3+ years of experience in architecting and executing growth strategies. Proven expertise in leveraging CRM systems, AI automation tools, and funnel optimization to drive lead generation and client acquisition. Passionate about building scalable marketing systems, with deep hands-on experience in digital campaign management, email marketing, and analytics tailored for B2B and tech-focused businesses.

Mubarak Ibrahim

Data-driven Marketing Specialist with 3+ years of experience in architecting and executing growth strategies. Proven expertise in leveraging CRM systems, AI automation tools, and funnel optimization to drive lead generation and client acquisition. Passionate about building scalable marketing systems, with deep hands-on experience in digital campaign management, email marketing, and analytics tailored for B2B and tech-focused businesses.

Available to hire

Data-driven Marketing Specialist with 3+ years of experience in architecting and executing growth strategies. Proven
expertise in leveraging CRM systems, AI automation tools, and funnel optimization to drive lead generation and
client acquisition. Passionate about building scalable marketing systems, with deep hands-on experience in digital
campaign management, email marketing, and analytics tailored for B2B and tech-focused businesses.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Expertbalo Marketing Agency
July 31, 2021 - October 31, 2023
• Designed and optimized 22+ WordPress/Shopify website themes, enhancing customer activation. • Designed an integrated marketing funnel that secured 15+ new business clients through a targeted lead generation campaign. • Built automated email nurture sequences using CRM platforms that systematically increased conversion rates by an average of 25% per campaign. • Enhance visibility and ROI for multiple clients by conducting SEO and web analytics.
DIGITAL MARKETING MANAGER at Expertbalo Marketing Agency
April 10, 2023 - November 30, 2023
• Led a team of 9, including web designers and marketers, implementing project management tools to streamline execution and improve productivity by 20%
Marketing Automation Consultant at Freelance
February 2, 2024 - Present
Provide targeted marketing expertise to tech and B2B clients, focusing on scalable, automated growth systems. • Developed and implemented AI-driven workflow automations using Zapier and Make.com to link CRM, email, and lead data sources, eliminating manual data entry. • Audited and optimized marketing funnels for clients, leading to a 10% reduction in customer acquisition cost (CAC). • Wrote high-converting copy for email sequences and landing pages, resulting in an average 15% increase in lead-to-opportunity conversion rates.

Education

Bachelor of Science at Obafemi Awolowo University
April 1, 2021 - December 8, 2023

Qualifications

Hubspot Digital Marketing Certified
September 27, 2025 - October 27, 2027
Hubspot Email Marketing Certified
September 27, 2025 - October 27, 2027
Udemy AI Automation Course
October 18, 2025 - January 2, 2026

Industry Experience

Real Estate & Construction, Consumer Goods, Healthcare, Transportation & Logistics

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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