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I am Mudrika Sharma, a results-driven Digital Marketing Specialist with 15+ years of cross-functional experience, including 4+ years managing performance-driven campaigns across social media platforms and paid media channels for Meta's SMBG through TDCX. I have planned and executed campaigns across Google Ads, social media marketing, and content marketing to achieve KPIs and deliver measurable business outcomes for clients across diverse industries. I currently manage a portfolio of SMB and mid-market clients with average annual revenue of $2M, overseeing daily ad spends of $300–$8,000 per account across e-commerce, services, energy, software, education, entertainment, and events. I monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversion rates to identify optimization opportunities and develop actionable insights that improve ROI. I am highly proficient in Meta Ads Manager, Google Analytics, Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI), and I collaborate with creative, content, and web development teams to deliver integrated marketing campaigns and drive tangible business results.…I am Mudrika Sharma, a results-driven Digital Marketing Specialist with 15+ years of cross-functional experience, including 4+ years managing performance-driven campaigns across social media platforms and paid media channels for Meta's SMBG through TDCX. I have planned and executed campaigns across Google Ads, social media marketing, and content marketing to achieve KPIs and deliver measurable business outcomes for clients across diverse industries. I currently manage a portfolio of SMB and mid-market clients with average annual revenue of $2M, overseeing daily ad spends of $300–$8,000 per account across e-commerce, services, energy, software, education, entertainment, and events. I monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversion rates to identify optimization opportunities and develop actionable insights that improve ROI. I am highly proficient in Meta Ads Manager, Google Analytics, Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI), and I collaborate with creative, content, and web development teams to deliver integrated marketing campaigns and drive tangible business results.

Mudrika Sharma

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am Mudrika Sharma, a results-driven Digital Marketing Specialist with 15+ years of cross-functional experience, including 4+ years managing performance-driven campaigns across social media platforms and paid media channels for Meta's SMBG through TDCX. I have planned and executed campaigns across Google Ads, social media marketing, and content marketing to achieve KPIs and deliver measurable business outcomes for clients across diverse industries. I currently manage a portfolio of SMB and mid-market clients with average annual revenue of $2M, overseeing daily ad spends of $300–$8,000 per account across e-commerce, services, energy, software, education, entertainment, and events. I monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversion rates to identify optimization opportunities and develop actionable insights that improve ROI. I am highly proficient in Meta Ads Manager, Google Analytics, Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI), and I collaborate with creative, content, and web development teams to deliver integrated marketing campaigns and drive tangible business results.…I am Mudrika Sharma, a results-driven Digital Marketing Specialist with 15+ years of cross-functional experience, including 4+ years managing performance-driven campaigns across social media platforms and paid media channels for Meta's SMBG through TDCX. I have planned and executed campaigns across Google Ads, social media marketing, and content marketing to achieve KPIs and deliver measurable business outcomes for clients across diverse industries. I currently manage a portfolio of SMB and mid-market clients with average annual revenue of $2M, overseeing daily ad spends of $300–$8,000 per account across e-commerce, services, energy, software, education, entertainment, and events. I monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversion rates to identify optimization opportunities and develop actionable insights that improve ROI. I am highly proficient in Meta Ads Manager, Google Analytics, Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI), and I collaborate with creative, content, and web development teams to deliver integrated marketing campaigns and drive tangible business results.

Available to hire

I am Mudrika Sharma, a results-driven Digital Marketing Specialist with 15+ years of cross-functional experience, including 4+ years managing performance-driven campaigns across social media platforms and paid media channels for Meta’s SMBG through TDCX. I have planned and executed campaigns across Google Ads, social media marketing, and content marketing to achieve KPIs and deliver measurable business outcomes for clients across diverse industries.

I currently manage a portfolio of SMB and mid-market clients with average annual revenue of $2M, overseeing daily ad spends of $300–$8,000 per account across e-commerce, services, energy, software, education, entertainment, and events. I monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversion rates to identify optimization opportunities and develop actionable insights that improve ROI. I am highly proficient in Meta Ads Manager, Google Analytics, Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI), and I collaborate with creative, content, and web development teams to deliver integrated marketing campaigns and drive tangible business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Digital Marketing Specialist — Paid Media & Social at TDCX

March 1, 2021 - Present

Plan, execute, and optimise performance-driven campaigns across Facebook, Instagram, and social media platforms for a portfolio of SMB and mid-market clients with average annual revenue of $2M — managing daily ad spends from $300 to $8,000 per account across e-commerce, services, energy, software, education, entertainment, and events. Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, conversions) to identify optimisation opportunities and deliver insights and recommendations that consistently improve ROI. Lead full-funnel strategies, testing, and bidding optimisations; ensure accurate attribution via Pixel, CAPI, and GTM; coordinate with creative and web teams for assets and tracking.

Business Development & Digital Marketing at Anode Technology Pte. Ltd

October 1, 2015 - March 31, 2019

Managed company digital presence, website strategy, content marketing, and performance tracking — driving lead acquisition through integrated digital campaigns and data-driven insights. Coordinated cross-functional delivery across technical, operations, and commercial teams to support client growth.

Procurement & Operations | Executive Secretary at Nile Maritime / Cycle Aire Pte Ltd

July 1, 2013 - September 30, 2015

Managed stakeholder communications, vendor relationships, and cross-functional project coordination — developing operational discipline and structured communication skills central to client-facing roles.

Training, Content Development & Client Operations at Wipro Ltd

January 1, 2005 - December 31, 2010

Led content marketing and training programs for global cross-border teams — creating campaign frameworks, communication strategy guides, and e-learning content; managed cross-border client operations for Dell and AOL, building a consultative, results-driven approach.