I successfully worked with a wellness company to improve their lead generation and overall campaign performance through strategic Google Ads management. The main objective was to increase conversions while maintaining a controlled cost per conversion.

I handled the complete PPC process, including campaign setup, audience and keyword targeting, ad copy optimization, and continuous performance monitoring. By using data-driven insights and ongoing optimization, I was able to maximize return on investment (ROI) and drive high-quality leads for the business.

Results (After 20 Days)
Clicks: 1.59K
Conversions: 72
Cost per Conversion: $64.17
Total Ad Spend: $4.62K

The primary objective was to generate appointment bookings, contact form submissions, and phone calls from local customers.

To achieve this, I launched a Search campaign with multiple tightly structured ad groups, using a mix of phrase and exact match keywords aligned with each service. This approach ensured strong control over search intent while maintaining high relevance between keywords, ads, and landing pages.
After the initial learning phase, I focused on continuous optimization, including keyword refinement, search term analysis, and bid adjustments.

As a result, the campaign generated 73 conversions at a cost per conversion of $43.81.

In the second month, I scaled the campaign by introducing a Local Performance Max campaign to expand reach and capture more high-intent local users across Google’s network. This significantly improved performance:

Cost per conversion decreased to $27.43
Total conversions increased to 138

The combination of a strong Search campaign foundation and the addition of Performance Max led to substantial growth in both conversions and efficiency. The client was highly satisfied with the results.

I worked with a blinds, curtains, and shutters company to improve their Google Ads performance and lead generation. When I took over in May 2024, the account was underperforming, generating limited leads at a very high cost per acquisition, which restricted scalability.
After conducting a detailed audit, I identified issues including poor campaign structure, weak ad messaging, inefficient budget allocation, and inaccurate conversion tracking. I restructured campaigns by segmenting services, improved keyword targeting, and overhauled ad copy with high-converting messaging. I also implemented Smart Bidding strategies and fixed conversion tracking to ensure accurate data. Continuous optimization and budget reallocation helped maximize performance and ROI.
Results (3-Month Performance)

June 2024
Leads: 535
Cost per Lead: $66.94
Total Ad Spend: $35.6K

July 2024
Leads: 397
Cost per Lead: $63.79
Total Ad Spend: $25.6K

August 2024
Leads: 457
Cost per Lead: $67.94
Total Ad Spend: $31.1K

Performance Highlights (Within 3 Months)

108% increase in leads (257 → 535)
45% reduction in cost per lead ($122 → ~$66)
Improved budget efficiency with reduced wasted spend
Scalable campaign structure driving consistent, high-quality leads

I worked with a car detailing and auto spa services business that offers services such as paint protection and window tinting. Although the client had been running Google Ads campaigns for over a year, they were struggling to generate high-quality leads. The campaigns had low conversion rates and a high cost per conversion, which limited overall profitability.

I developed and implemented a new PPC strategy focused on well-structured search campaigns, improved keyword targeting, and continuous monitoring and optimization. By refining ad copy, improving traffic quality, and making data-driven adjustments, the campaigns began to deliver stronger and more consistent results.

Results Achieved (Within 3 Months)
308% increase in high-quality conversions
41% decrease in cost per conversion (reduced from $102.58 to $60.53)
93% increase in clicks, with CTR improving from 6.2% to 7.4%