Available to hire
Behavioral & Social Data Scientist specializing in choice architecture, system design, and the execution of human-centric strategies, bridging abstract psychological theory with hard numeric evidence. Applies advanced academic and technical tools to design interventions and optimize measurable outcomes in marketing, customer analytics, and AI-assisted workflows.
Behavioral architecture background spanning psychology-based messaging, NLP-grounded communication principles, and applied AI/data systems. Experience includes sales acquisition and customer analytics workstreams, corporate event experience redesign using behavioral science frameworks, and data-driven process improvement across domains like transcription accuracy and operational efficiency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Beginner
Panjabi, Punjabi
Beginner
Work Experience
AI Marketing Intern at FlyRank AI
June 1, 2026 - PresentSupported AI-driven marketing execution by applying behavioral science and NLP-grounded messaging principles to sales acquisition and customer analytics workstreams. Worked across 30+ tagged competency areas covering customer analytics, sales acquisition, and AI-assisted marketing ops, bridging technical AI tooling with consumer behavior insight. Contributed to execution of marketing analytics and operational AI-assisted workflows.
Corporate Communication & Sponsorship Manager at Eleva n a pvt. ltd.
April 1, 2026 - PresentRedesigned end-to-end attendee and sponsor experience for the Pakistan Business Leaders Summit at Serena Hotel, Islamabad, using behavioral science and experience-design principles (Peak-End Rule, ultradian rhythm pacing, IKEA effect, and COM-B) to maximize engagement and sponsor retention. Authored proprietary event design framework with a five-stage methodology (Decl are the Behavioral Purpose → Engineer the Room → Prime Before They Arrive → Architect the Experience → Close and Commit) and standardized it across company’s corporate event portfolio. Owned corporate sponsorship acquisition and stakeholder communications, translating behavioral insights into partner-facing pitches and signed sponsorship commitments. Drafted contract terms and formal role structuring including performance-linked summit bonus clauses for behavioral-strategy hires.
Branch Manager at Pappasa llis
August 1, 2021 - August 1, 2021Leveraged business intelligence tools to analyze financial performance data, identify revenue optimization opportunities, and implement strategies to improve profit margins. Designed and deployed customer feedback systems to capture behavioral data, converting qualitative insights into quantitative metrics that improved satisfaction and loyalty. Applied data-driven decision-making to sales and marketing strategy, supporting measurable market share growth through targeted campaign analysis and performance tracking. Improved team performance through behavioral assessments and structured training interventions, increasing employee retention and operational efficiency while streamlining daily operations and ensuring policy compliance.
Cook / Kitchen Assistant at Local Restaurant
January 1, 2020 - December 1, 2020Optimized inventory management and stock rotation through systematic data tracking, reducing waste and ensuring resource efficiency. Maintained rigorous quality standards and complied with health regulations. Demonstrated attention to detail and process adherence, supporting consistent customer satisfaction through standardized preparation methods and quality control procedures.
Medical Transcription Supervisor at Azalas Medical
November 1, 2019 - March 1, 2026Analyzed unstructured medical data to identify workflow inefficiencies and implemented process improvements that enhanced transcription accuracy by systematically reviewing quality patterns. Applied behavioral observation techniques to optimize team performance and delivered data-driven training interventions that reduced error rates and improved documentation consistency. Ensured regulatory compliance via rigorous quality assurance protocols using statistical sampling to maintain documentation standards and mitigate risk. Developed training frameworks grounded in cognitive/behavioral principles to support knowledge retention and professional development.
Guest Relations Officer at Ministry of Human Rights (MoHR)
January 1, 2019 - December 1, 2020Facilitated cross-cultural communication and conflict resolution by applying behavioral assessment techniques to improve understanding and cooperation among diverse stakeholder groups. Demonstrated emotional intelligence and interpersonal skills in high-stakes diplomatic settings, contributing to successful outcomes in complex human interactions.
Sales Executive at EFU Life Insurance & Real Estate
February 1, 2018 - PresentConducted market analysis and competitive research, synthesizing data to inform strategic sales decisions and identify high-potential client segments. Applied behavioral psychology to prospect qualification and lead generation to optimize conversion rates via data-informed targeting. Developed persuasive communication frameworks grounded in cognitive and emotional triggers, successfully negotiating deals and building long-term client relationships. Tracked and analyzed sales performance metrics to identify patterns and refine approach via continuous improvement.
Education
Bachelor of Science (Psychology) at Iqra University
September 1, 2023 - August 25, 2026Associate's Degree (Culinary Arts) at CIT H M S
February 1, 2015 - May 1, 2018Bachelor of Science (Computer Science) at Capital University of Science and Technology
February 1, 2018 - January 1, 2019Qualifications
Basics of Management
July 1, 2026 - July 1, 2026Behavioral Finance
July 1, 2026 - July 1, 2026Behavioral Science in Public Policy
October 1, 2025 - October 1, 2025Data Exploration in Psychology (Specialization)
December 1, 2025 - December 1, 2025IBM Data Science Professional Certificate
July 1, 2026 - July 1, 2026Applied AI: Data Analysis, Workflows, and Decisions (Specialization)
July 1, 2026 - July 1, 2026Google Data Analytics Professional Certificate
August 1, 2025 - August 1, 2025Applied Statistics for Data Analytics (Deep Learning AI)
October 1, 2025 - October 1, 2025Neuromarketing ToolBox (Masterclass)
July 1, 2026 - July 1, 2026Critical Thinking: A Brain-Based Guide for the ChatGPT Era (Deep Teaching Solutions)
September 1, 2025 - August 25, 2026Neuro-Linguistic Programming (NLP) - ABH-ABN LP (Source Code/Academia)
January 1, 2024 - August 25, 2026Critical Thinking Source Code (Academia)
January 1, 2023 - August 25, 2026Emotional Intelligence (Academia)
January 1, 2023 - August 25, 2026Deloitte Australia Data Analytics Job Simulation
July 1, 2025 - August 1, 2025Industry Experience
Software & Internet, Education, Professional Services, Government, Healthcare, Financial Services, Media & Entertainment, Retail, Real Estate & Construction, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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